BA Marketing

General

Read more about this program on the school's website

Program Description

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating a competitive advantage for an organisation.

The programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Less than 100 business schools worldwide have both AACSB and EQUIS accreditation.

Why Should I Study Marketing at XJLTU?

  • Learn in a truly international learning environment with culturally diverse academic staff and students;
  • Take advantage of a combined Western and Eastern teaching style with a range of innovative teaching and learning methods, such as student-led seminars and business simulations;
  • Enjoy opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom;
  • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

paper, business, finance

Knowledge and skills

By the time you graduate from BA Marketing, you will have:

  • a comprehensive understanding of marketing theories and consumer behaviour;
  • the ability to develop a professional marketing plan for business clients;
  • the skills to apply a range of marketing tools and techniques to critically address specific business situations;
  • the ability to apply a range of qualitative and quantitative research methods to make informed marketing decisions;
  • a range of intellectual, interpersonal and technical skills that are relevant to marketing and business.

"What made XJTLU truly different from any other university in the world to me is how it combines characteristics of east and west to prepare us as future leaders."

Valur Blomsterberg
Alumnus, BA Marketing, Iceland

Modules

Year One

UK degrees are three years long whereas in China they are four, therefore we do accept students with certain qualifications directly into Year Two, which is the start of the main academic programme. Most students, however, enter into Year One, which provides you with a range of interesting modules, language classes and core skills for your degree.

Year Two

Year Three

Year Four

Compulsory modules:

Optional modules:

Careers

Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts and media planners.

Graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.

Fees

International students

RMB 88,000 per academic year.

Early bird discount

All international who accept their offer by 1 May 2020 will automatically qualify for an RMB 8,000 early bird discount

Join a free Chinese language course

We now offer a free summer Chinese language course for all undergraduate and postgraduate students starting their degree in September 2020.

Choose from a two-week, four-week or six-week language course.

Hong Kong, Macao and Taiwan students

RMB 88,000 per academic year.

Early bird discount

All Hong Kong, Taiwan and Macao students who accept their offer by 1 May 2020 will automatically qualify for an RMB 8,000 early bird discount.

Hong Kong, Macao and Taiwan students who apply to XJTLU through the Joint Entrance Examination on the governmental online application system (Education Examination Authority of Guangdong Province) will automatically qualify for an RMB 8,000 early bird discount.

Mainland Chinese students

RMB 88,000 per academic year.

Entry Requirements

International students

Entry into Year One

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum ‘B’ average in all subjects as well as relevant subjects.

Entry into Year Two

Students who have completed A-levels or International Baccalaureate (or equivalent) will be considered for entry into Year Two, different programmes have different subject-relevant requirements.

  • A-level: BBB
  • IB Diploma: 30 points
  • Advanced Placement Tests/Subject SATS--High school diploma with a GPA of 3.0 or above, plus:
    • Redesigned SAT: 1280+ (students that took the SATs previous to 2016 will require 1800+) or ACT: 27, and 2 AP examinations: 4+ or 2 SAT subject tests: 600+ or
    • 3 AP examinations: 4+ or
    • 3 SAT subjects: 600+

Hong Kong, Macao and Taiwan students

Students from Hong Kong, Macao and Taiwan may apply with the following:

  • A minimum grade of 400 on the Joint Entrance Examination to Chinese Universities for Overseas Chinese Students and Students from Hong Kong, Macao and Taiwan, or
  • General Scholastic Ability Test (GSAT) ranking of at least the top 50 per cent for 4 subjects, including English and Maths. For detailed information see information in Chinese.

English language requirements

For international applicants, if you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:

Year One entry

  • IELTS: 5.0
  • TOEFL: 62 (iBT)

Year Two entry

  • IELTS 6.5
  • TOEFL: 90 (iBT)

English qualifications are not required for students from Hong Kong, Macao and Taiwan who take the Joint Examination or the GSAT.

Students who are entering into Year One with less than IELTS 6.0 or equivalent in their English proficiency will take 10 credits EAP, and students with IELTS 6.5 or above will take five credits EAP.

How To Apply

Applications should be submitted via our online application system:

  1. Click/tap the apply link
  2. Create an account or log in to your existing account
  3. Complete your application

Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.

You may log-in to view your application form at any time.

For further details of how to successfully apply to study at XJTLU, please visit the how to apply page.

Last updated Apr 2020

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About the School

Xi’an Jiaotong-Liverpool University (XJTLU) is an international joint venture university founded by Xi’an Jiaotong University in China and the University of Liverpool in the United Kingdom in 2006. ... Read More

Xi’an Jiaotong-Liverpool University (XJTLU) is an international joint venture university founded by Xi’an Jiaotong University in China and the University of Liverpool in the United Kingdom in 2006. Read less

Accreditations

EFMD Equis Accredited
AACSB Accredited