Course summary

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners and will analyse the role of PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.

The Department’s media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London’s leading position in the world of PR and advertising, it is readily available.

Our students are very successful in getting employment in PR and Advertising in the UK and across the world. Many students go on to enter postgraduate programmes.

You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You will develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of contemporary issues facing professionals in these industries.

Course structure

The following subjects are indicative of what you will study in this course.

Year 1

You are introduced to key public relations and advertising skills – from writing press releases and dealing with journalists to responding to advertising briefs and understanding campaigning – as well as academic approaches to the subject. You will take media theory modules in the first year, which introduce you to the frameworks in which the media operate and some of the major theoretical tools for analysing them. They consider the place of the media in society, politics, arts and culture.

Credit Level 4

Year 2

You will study online PR and advertising and campaigning in more depth. You will also learn how law and ethics relate to PR and advertising. At the same time, you will take a range of media theory modules, some compulsory, some optional. Examples of optional media theory modules include: Audience Studies; Creativity; Media and the Law; News and Public Opinion; and Sex, Violence and Censorship.

Credit Level 5

Year 3

You produce a major PR and advertising final project and study current issues. Past projects have appeared in print, broadcast and online media around the world. You will study Strategic Communications and another optional module, with subjects including celebrity culture and the media; media around the globe; multiculturalism and the media; and aspects of journalism.

You will also produce an academic dissertation, a substantial original piece of work on a media/ PR/advertising-related subject.

Credit Level 6

Entry Requirements


One of the following (or an equivalent qualification):

  • A Levels – BBB (excluding General Studies)
  • International Baccalaureate – 28 points (including a minimum of 5 in Higher English)
  • Pearson BTEC Level 3 Extended National Diploma – DDM
  • Access to HE Diploma – Pass with 45 credits at Level 3 with a minimum of 36 Level 3 credits at Merit or Distinction.

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in writing.


  • International Baccalaureate – 28 points (including a minimum of 5 in Higher English)

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in writing.

Career path

Students earn top marks, with 95% of graduates earning either an upper second-class honours degree (60-70%) or first-class honours degree (70% and above) classification. Westminster students are most satisfied with their educational experience among all comparable courses in London.

Westminster graduates rise above other job and postgraduate applicants. Ninety-percent of graduates find full-time employment or continue their studies. Career development is embedded in the course. Students work part-time, on placements and enjoy work-related learning across all three years of study.

Graduates work as social media strategists and creators, public relations consultants, executives and managers, account directors, planners, and assistants, media buyers and planners, copywriters and creative directors. Graduates have found employment at some of the most influential companies and agencies around the world including Ogilvy & Mather, Transport for London, Mischief PR and Deutsche Bank and the Stroke Association.

Westminster graduates earn top salaries, averaging up to £23,000 per year during their first professional public relations and advertising job, rising to £30,000 after three years.

Program taught in:
  • English

See 40 more programs offered by University of Westminster »

Last updated July 12, 2019
This course is Campus based
Start Date
3 years
13,400 GBP
international - UK/EU: £9,250 (fees per academic year)
By locations
By date
Start Date
End Date
Application deadline
Application deadline
End Date