BA Honours in Marketing Management


Read more about this program on the school's website

Program Description

Course summary

This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.

Course structure

The following subjects are indicative of what you will study in this course.

Year 1

Subjects of study include:

  • Buyer Behaviour
  • Digital Marketing Essentials
  • Global Business Environment
  • Professional Development for Marketers
  • Fundamentals of Marketing

You will also have the opportunity to take an optional module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.

Credit Level 4

Year 2

Subjects of study include:

  • Developing your Professional Brand
  • Marketing Metrics
  • Marketing Research
  • Product and Brand Management

Plus two options from Ethics and Social Responsibility in Marketing, Marketing B2B, Marketing Services, Retail Marketing, Social Media Marketing, Sports Marketing or other areas of business, including languages.

Credit Level 5

  • Professional experience or Study Abroad year

Between Year 2 and 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively, you can study abroad at one of our partner institutions. You can also choose to split your year abroad into a first-semester exchange and a second-semester work placement, both conducted overseas, or undertake a placement year overseas.

Year 3

Subjects of study include:

  • Marketing Analytics
  • Marketing Communications
  • Marketing Management
  • Marketing Planning and Strategy

Plus two options from Destination, Cultural and Heritage Marketing, Interactive and Digital Marketing, Global Marketing Management, New Product Development, Contemporary Selling and Sales Management, a Dissertation or other business areas, including languages.

Credit Level 6

Professional accreditations

The course gives exemptions from some of the modules included in the CIM (Chartered Institute of Marketing) Graduate Gateway, allowing our graduates to gain the professional marketing qualifications faster. This course is also accredited by The Institute of Direct and Digital Marketing (IDM).

Entry Requirements


One of the following (or equivalent qualification):

  • A Levels – BBC
  • International Baccalaureate – 28 points (minimum)
  • Pearson BTEC Level 3 Extended National Diploma – DMM
  • Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction

In addition to one of the above, you should have:

  • GCSEs – minimum grade 4 in Maths and English (grade C in grading system prior to 2017)


  • International Baccalaureate – 28 points (minimum)

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.


If you are studying a Bachelor's degree at Westminster Business School, you can choose to take a year's break from your studies in your third year to do a placement.

A placement year is a great way of gaining practical work experience within an industry relevant to your studies. It increases your confidence and skills and boosts your employability. It gives you a chance to apply the theoretical techniques you have learnt during your undergraduate degree so far to a real business environment while you work as a member of an established organisation.

Last updated Mar 2020

About the School

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one i ... Read More

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one in Harrow, it is home to over 20,000 students from over 150 nations. Read less