Course summary

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.

The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.

Course structure

The following modules are indicative of what you will study in this course.

Year 1

Subjects of study include:

  • Buyer Behaviour
  • Digital Marketing Essentials
  • Fundamentals of Marketing
  • Global Business Environment
  • Professional Development for Marketers

You will also have the opportunity to take an optional module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.

Credit Level 4

Year 2

Subjects of study include:

  • Advertising
  • Contemporary PR Management
  • Developing your Professional Brand
  • Marketing Metrics
  • Marketing Research

Plus one option from other business areas including languages.

Credit Level 5

Professional experience or Study Abroad year

Between Year 2 and Year 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively, you can study abroad at one of our partner institutions. You can also choose to split your year abroad into a first-semester exchange and a second-semester work placement, both conducted overseas, or undertake a placement year overseas.

Year 3

Subjects of study include:

  • Contemporary Selling and Sales Management
  • Digital and Direct Marketing Campaign Strategy
  • Integrated Marketing Communication
  • Marketing Analytics
  • Market Planning and Strategy

Plus two options from Destination, Cultural and Heritage Marketing, Dissertation, Global Marketing Management, New Product Development, Managing Brands or other areas of business including languages

Credit Level 6

Entry Requirements

UK

One of the following (or equivalent qualification):

  • A Levels – BBC
  • International Baccalaureate – 28 points (minimum)
  • Pearson BTEC Level 3 Extended National Diploma – DMM
  • Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction

In addition to one of the above, you should have:

  • GCSEs - minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English.

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.

EU/International

  • International Baccalaureate – 28 points (minimum)

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.

Career development centre

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course,
  • find part-time/vacation, placement and graduate jobs, including voluntary experience,
  • find international opportunities to enhance your employability,
  • market yourself effectively to employers,
  • write better CVs and application forms,
  • develop your interview and enterprise skills,
  • plan your career with our careers consultants,
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year.

Program taught in:
  • English

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Last updated July 12, 2019
This course is Campus based
Start Date
Duration
3 - 4 years
Full-time
Price
13,400 GBP
international - UK/EU: £9,250 (fees per academic year)
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