BA Honours in International Marketing

General

Program Description

Course summary

This course explores the complexity and diversity facing marketers when operating in a highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.

Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

During the course, you will explore such areas as developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating and controlling the international marketing effort.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Course structure

The following subjects are indicative of what you will study in this course.

Year 1

Subjects of study include:

  • Buyer Behaviour
  • Fundamentals of Marketing
  • Global Business Environment
  • Digital Marketing Essentials
  • Professional Development for Marketers

You will also have the opportunity to take an optional module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area; your option module may be a foreign language.

Credit Level 4

Year 2

Subjects of study include:

  • Developing your Professional Brand
  • Global Markets
  • Marketing Metrics
  • Marketing Research

Plus two options from Retail Marketing, Ethics and Social Responsibility in Marketing, Marketing B2B, Marketing Services, Social Media Marketing, Sports Marketing or other areas of business including languages.

  • Professional experience or Study Abroad year

Between Year 2 and Year 3 you may choose to study English-taught courses for a year at one of our overseas partner institutions. Currently, you can take a Year Abroad studying (or combining work and study) in Berlin, Copenhagen, Madrid, Paris, and other locations including Brisbane, Sydney (Australia), Japan, Canada and the USA. There are also many opportunities for those with appropriate language skills to study in the local language in France, Germany and Spain, among others.

You can also choose to split your year abroad into a first-semester exchange and a second-semester work placement, both conducted overseas. Or undertake a placement year overseas.

Alternatively, between Year 2 and Year 3 you can undertake a one-year, full-time business placement as a Professional Experience Year within the UK. Past students have completed placements in a variety of prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the NHS, as well as in smaller businesses.

Credit Level 5

Year 3

Subjects of study include:

  • Cross-Cultural Studies in Marketing
  • International Market Planning and Strategy
  • Marketing Analytics
  • Marketing Communications

Credit Level 6

Plus two options from Destination, Cultural and Heritage Marketing, Dissertation, Interactive and Digital Marketing, Managing Brands, New Product Development or other business areas including languages

Professional accreditations

The course gives exemptions from some of the modules included in the CIM (Chartered Institute of Marketing) Graduate Gateway, allowing our graduates to gain the professional marketing qualifications faster. This course is also accredited by The Institute of Direct and Digital Marketing (IDM).

Entry Requirements

UK

One of the following (or equivalent qualification):

  • A Levels – BBC
  • International Baccalaureate – 28 points (minimum)
  • Pearson BTEC Level 3 Extended National Diploma – DMM
  • Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction

In addition to one of the above, you should have:

  • GCSE minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English.

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.

EU/International

  • International Baccalaureate – 28 points (minimum)

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.

Placements

If you are studying a Bachelor's degree at Westminster Business School, you can choose to take a year's break from your studies in your third year to do a placement.

A placement year is a great way of gaining practical work experience within an industry relevant to your studies. It increases your confidence and skills and boosts your employability. It gives you a chance to apply the theoretical techniques you have learnt during your undergraduate degree so far to a real business environment while you work as a member of an established organisation.

Last updated July 2019

About the School

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one i ... Read More

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one in Harrow, it is home to over 20,000 students from over 150 nations. Read less