BA Honours in Fashion Marketing and Promotion

General

Read more about this program on the school's website

Program Description

Course summary

The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and this course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of Fashion Promotion. Our aim is to help you realise your potential by directing you to the areas that are of great interest to you, both for your studies and in the future.

Course structure

The following subjects are indicative of what you will study in this course.

Year 1

The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.

Subjects of study include:

  • Digital Skills
  • Introduction to Fashion Marketing
  • Introduction to Fashion Promotion
  • Fashion Visual Merchandising
  • Digital Fashion Marketing
  • Fashion Styling

Credit Level 4

Year 2

The second year develops the practical application of your marketing and promotion skills and includes industry-led project work with fashion brands.

Subjects of study include:

  • Fashion Campaign Planning for Industry
  • Fashion Branding Strategies
  • Physical and Digital Fashion space
  • Fashion Consumer Trends
  • Digital Content Creation
  • Fashion retailing strategies

Credit Level 5

Year 3

The final year is designed to develop your creative portfolio and strategic management skills and allows you to specialize in an area of fashion promotion that best suits your creative/ business skills. The final project will culminate in a degree show where you will present your work.

Subjects of study include:

  • Fashion Marketing Campaign
  • New Media
  • Creative Fashion Branding
  • Fashion Event Management
  • Fashion Entrepreneurship
  • Luxury Business Management

Credit Level 6

Entry Requirements

UK

  • A Levels - BBC including Art and Design or Media
  • International Baccalaureate - 29 points including at least 5 in HL Visual Arts
  • Pearson BTEC Level 3 Extended National Diploma - DDM (in Art and Design or Media)
  • Access to HE Diploma (in Art and Design or Media) - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction. GCSE minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English.

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in each element.

We prefer applicants to have completed a Foundation in Art and Design. Suitably qualified applicants will be asked to complete a creative project, present excerpts from their portfolio and attend an interview.

EU/International

  • International Baccalaureate - 29 points including at least 5 in HL Visual Arts

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in each element.

We prefer applicants to have completed a Foundation in Art and Design. Suitably qualified applicants will be asked to complete a creative project, present excerpts from their portfolio and attend an interview.

Careers

Our students graduate with the skills to work in all areas of fashion marketing and promotion. Common destinations include:

  • Trend prediction
  • Styling
  • Visual Merchandising
  • Creative marketing
  • Branding
  • Promotion
  • Advertising
  • Public Relations
  • Digital marketing

Last updated Mar 2020

About the School

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one i ... Read More

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one in Harrow, it is home to over 20,000 students from over 150 nations. Read less