BA Honours in Digital Media and Communication

General

Read more about this program on the school's website

Program Description

Course summary

The Digital Media and Communication BA (Hons) (DMC) takes Media Studies into the 21st century. It doesn’t limit you to a particular media industry but instead recognises the ongoing practical and conceptual convergence between technologies, industries and ways of communicating.

Our graduates are sought after in the creative industries and the public sector, as well as being ideally prepared for postgraduate study. The Digital Media and Communication BA (Hons) equips them with three major skills areas:

  • Critical Thinking
  • Communication
  • Creativity

Critical thinking: You will understand the production, distribution and uses of networked digital media, and develop informed and critical perspectives on the social and cultural significance of mediated communication in a globalised world. Academics who are international leaders in their fields from Westminster's prestigious and top-rated Communication and Media Research Institute (CAMRI), as well as practitioners with a range of professional backgrounds, will share their expertise with you – while inviting you to challenge established ideas and develop confidence in your own, critical point of view.

Course structure

The Digital Media and Communication BA (Hons) combines theoretical analysis with practical understanding and reflective media production. You will gain a critical perspective on social and cultural aspects of digital and social media, and develop a practical understanding of how media businesses and institutions operate. You will spend around a third of your time in reflective practice-based work, including web production and design. Please see below for an indicative list of modules you will be studying.

A distinctive emphasis of the course is its use of social media platforms as spaces for learning and teaching.

The Digital Media and Communication BA (Hons) is based at the recently refurbished Harrow Campus – home to the Westminster School of Media, Arts and Design. This means that you will be working alongside students from film, photography, music, fashion and journalism in a buzzing arts campus atmosphere with plenty of opportunities for creative collaboration.

Our teaching encompasses a range of delivery modes, from lectures and seminars to practical workshop sessions, online collaborations, demonstrations and hands-on exercises.

Assessment is through coursework, including essays, websites, research reports, seminar presentations, social media contributions such as blog posts, and group and individual creative projects. In-class tests are held for practical web-production modules only.

Year 1

Your core modules introduce you to the way the media industries operate and to major academic and political debates around media, culture and society. You will develop a thorough understanding of contemporary communication industries and cultures, and extend your research, critical thinking and communication skills. Subjects of study include:

  • Internet Cultures
  • Introduction to Web Production and Design
  • Media and Society
  • Media and Globalisation
  • Intermediate Web Production and Design
  • Option modules from across the University (including language courses)

Credit Level 4

Year 2

The modules will deepen your knowledge and understanding of principles, issues and debates raised by the rise of networked digital and social media. You will learn advanced website production and design skills, and extend your historical understanding of the development of media industries and cultures. Subjects of study include:

  • Theories of Media and Communication
  • Advanced Web Production and Design
  • Researching Media and Communication
  • Design for Mobile Platforms
  • Options including Creativity, Cultural Industries and Media Markets, and Information Society

Credit Level 5

Year 3

You develop your research, critical thinking and clear communication skills to advanced levels, and apply these to an academic dissertation on a topic related to digital and social media as well as a major final production project. Subjects of study include:

  • Digital Media Production Project
  • Dissertation
  • Professional Experience
  • Contemporary Issues in Media Policy
  • Transforming Audiences

Credit Level 6

Entry Requirements

UK

One of the following (or equivalent qualification):

  • A Levels – BBB excluding General Studies
  • International Baccalaureate – 28 points (including a minimum of 5 in Higher English)
  • Pearson BTEC Level 3 Extended National Diploma – DDM
  • Access to HE Diploma – Pass with 45 credits at Level 3 with a minimum of 36 Level 3 credits at Merit or Distinction.

In addition to one of the above, you should have:

  • GCSE minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in writing.

EU/International

  • International Baccalaureate – 28 points (including a minimum of 5 in Higher English)

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in writing.

Career development centre

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course,
  • find part-time/vacation, placement and graduate jobs, including voluntary experience,
  • find international opportunities to enhance your employability,
  • market yourself effectively to employers,
  • write better CVs and application forms,
  • develop your interview and enterprise skills,
  • plan your career with our careers consultants,
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year.

Last updated Mar 2020

About the School

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one i ... Read More

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one in Harrow, it is home to over 20,000 students from over 150 nations. Read less