Our BA Honours Digital Media programme has been designed in consultation with industry to provide students with a curriculum that meets the practical, technical and theoretical demands of a career in the fast-paced creative industries.
Middlesex University Dubai was awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards 2019.
Providing a balance between theory, practice, and creative work is the central focus of this degree. The course teaches a broad range of the latest content production techniques alongside cutting edge contemporary academic debates and methodologies surrounding digital media. Practice-based work includes video production, web design and HTML programming, data visualisation and smart environments. You will also use APIs and analytics to produce, manage and promote content and campaigns through various social media channels.
Theoretical topics of study will include: gender, identity and new media, spatiality and new media, blogging cultures, open and collaborative cultures, immersive and smart environments, social, locative, and mobile media. Practice-based work will include video production, website design, information design, and editing using Abode Creative Suite, Avid and Apple software, visualisation and informatics, and smart environments design. Throughout the course, the emphasis is given to producing creative works of a professional, industry-standard and high-quality finish.
Social Media and the World Wide Web (30 Credits) - Compulsory
Information Design Online and for Print (30 Credits) - Compulsory
Network Cultures (30 Credits) - Compulsory
Media Analysis (30 Credits) - Compulsory
Digital Media Practice (30 Credits) - Compulsory
Digital Media Research Methods (30 Credits) - Compulsory
Digital Cultures (30 Credits) - Compulsory
Visual Cultures (30 Credits) - Optional
Storytelling for Games Cultures (30 Credits) - Optional
Creative Industries Work Placement (30 Credits) - Optional
Locative Media and Mobility (30 Credits) - Compulsory
Project Management and Innovation (30 Credits) - Compulsory
Independent Project (30 Credits) - Compulsory
Culture, Consumption and Identity in the Digital Age (30 Credits) - Optional
Open Cultures (30 Credits) - Optional
Gender, Identity and New Media (30 Credits) - Optional
Jakob Owens / Unsplash
Classes are held at our Dubai Knowledge Park campus from Sunday to Thursday between 8:30 am and 6:30 pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.
You will be actively involved in a range of learning, teaching and assessment approach as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and teamwork.
We accept students with a diverse range of entry qualifications and from varying backgrounds. The following international qualifications are normally considered for admission:
Middlesex University International Foundation Programme (IFP)
Successful completion of the Middlesex University International Foundation Programme (IFP)*** (equivalent programmes from other Universities/Colleges/Institutes will be considered).
Indian Secondary School Certificates
Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All-State Boards may be considered: minimum grade of 60% overall.
Minimum two, maximum of three subjects, with grades of B, B, C (three subjects) or with A*, A* (two subjects)
You must have passed the full IB Diploma. In some cases, applicants will also need to have studied certain subjects at Standard or Higher Level. If you are unsure about the suitability of your qualifications or would like help with your application, please contact us for support.
Students who have completed their GCSEs are eligible to join our International Foundation Programme – a one year programme to prepare students for entry onto our Undergraduate Programmes. Please note that students must meet the British AS and A Level entry requirements in order to gain entry into the First Year of any one of our Undergraduate Programmes.
UAE’s General Secondary Education Certificate Examination
UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)*** or equivalent programmes
Pakistani National Curriculum
Completion of Year 1 at a recognised post-secondary institution (university / college). Candidates that have successfully completed FSC/HSC are admitted to the Middlesex University’s International Foundation Programme (IFP)***
Iranian Pre-University Certificate
A minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)***
Nigerian Senior School Leaving Certificate
Candidates are admitted to the International Foundation Programme (IFP)***
National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan
National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)***
West African GCE
Candidates are admitted to the International Foundation Programme (IFP)***
American High School Diploma
Students with American High School Diploma are eligible to join our Foundation programme. However, if you have passed the American High School Diploma with the university required GPA and SAT or ACT or AP Scores you may be eligible for direct entry into Year 1 of the undergraduate programme. If you are unsure about the suitability of your qualifications or would like help with your application, please contact us for support.
BTEC Level 3
BTEC Level 3 qualifications***** (suite of qualifications known as Nationals) may be considered for direct entry into an undergraduate programme
***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels).
Note: *** International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes
This list shows only a selection of qualifications. If your high school system does not appear here, please contact our Admissions Office and we will be able to advise you further.
English Language Requirements (Undergraduate)
All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:
IELTS Academic: 6.0 (minimum 5.5 in each band)
TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)
PearsonPTE Academic: 51
Additionally, students with the following qualifications may be considered as having met the English language requirements:
GCSE/IGCSE/O-Level English (as a first or second language): Grade C or Higher
CBSE/ISC boards/NIOS/All state boards: Minimum grade of 65% in English
International Baccalaureate: Minimum grade 5 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)
West African/Nigerian Curriculum (WAEC/WASSCE/SSSCE): Minimum grade “C6“
Future Careers and Employability
After completing the degree in Digital Media, graduates will have a wide range of skills that make them suitable for various roles within the creative industries, such as social media analyst, social media manager, account director, account creative, marketing officer, digital account manager, media officer, online content manager, production manager, video and blogging community management, and many more.