BA Honours Digital Media

General

Program Description

Our BA Honours Digital Media programme has been designed in consultation with industry to provide students with a curriculum which meets the practical, technical and theoretical demands of a career in the fast-paced creative industries.

Middlesex University Dubai was awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards 2019.

Course Highlights

Providing a balance between theory, practice, and creative work is the central focus of this degree. The course teaches a broad range of the latest content production techniques alongside cutting edge contemporary academic debates and methodologies surrounding digital media. Practice-based work includes video production, web design and HTML programming, data visualisation and smart environments. You will also use APIs and analytics to produce, manage and promote content and campaigns through various social media channels.

Programme Content

Theoretical topics of study will include: gender, identity and new media, spatiality and new media, blogging cultures, open and collaborative cultures, immersive and smart environments, social, locative, and mobile media. Practice-based work will include video production, website design, information design, and editing using Abode Creative Suite, Avid and Apple software, visualisation and informatics, and smart environments design. Throughout the course, the emphasis is given to producing creative works of a professional, industry-standard and high-quality finish.

Year 1

  • Social Media and the World Wide Web (30 Credits) - Compulsory
  • Information Design Online and for Print (30 Credits) - Compulsory
  • Network Cultures (30 Credits) - Compulsory
  • Media Analysis (30 Credits) - Compulsory

Year 2

  • Digital Media Practice (30 Credits) - Compulsory
  • Digital Media Research Methods (30 Credits) - Compulsory
  • Digital Cultures (30 Credits) - Compulsory
  • Visual Cultures (30 Credits) - Optional
  • Storytelling for Games Cultures (30 Credits) - Optional
  • Creative Industries Work Placement (30 Credits) - Optional

Year 3

  • Locative Media and Mobility (30 Credits) - Compulsory
  • Project Management and Innovation (30 Credits) - Compulsory
  • Independent Project (30 Credits) - Compulsory
  • Culture, Consumption and Identity in the Digital Age (30 Credits) - Optional
  • Open Cultures (30 Credits) - Optional
  • Gender, Identity and New Media (30 Credits) - Optional

130851_photo-1516251193007-45ef944ab0c6.jpg Jakob Owens / Unsplash

Teaching

Classes are held at our Dubai Knowledge Park campus Sunday to Thursday between 8:30 am and 6:30 pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.

You will be actively involved in a range of learning, teaching and assessment approach as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and teamwork.

Entry Requirements

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following international qualifications are normally considered for admission:

  • Middlesex University International Foundation Programme (IFP)
    • Successful completion of the Middlesex University International Foundation Programme (IFP)*** (equivalent programmes from other Universities/Colleges/Institutes will be considered).
  • Indian Secondary School Certificates
    • Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All-State Boards may be considered: minimum grade of 60% overall.
  • British A-Levels
    • Minimum two, maximum of three subjects, with grades of B, B, C (three subjects) or with A*, A* (two subjects)
  • International Baccalaureate
    • You must have passed the full IB Diploma. In some cases, applicants will also need to have studied certain subjects at Standard or Higher Level. If you are unsure about the suitability of your qualifications or would like help with your application, please contact us for support.
  • GCSE
    • Students who have completed their GCSEs are eligible to join our International Foundation Programme – a one year programme to prepare students for entry onto our Undergraduate Programmes. Please note that students must meet the British AS and A Level entry requirements in order to gain entry into the First Year of any one of our Undergraduate Programmes.
  • UAE’s General Secondary Education Certificate Examination
    • UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)*** or equivalent programmes
  • Pakistani National Curriculum
    • Completion of Year 1 at a recognised post-secondary institution (university / college). Candidates that have successfully completed FSC/HSC are admitted to the Middlesex University’s International Foundation Programme (IFP)***
  • Iranian Pre-University Certificate
    • A minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)***
  • Nigerian Senior School Leaving Certificate
    • Candidates are admitted to the International Foundation Programme (IFP)***
  • National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan
    • National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)***
  • West African GCE
    • Candidates are admitted to the International Foundation Programme (IFP)***
  • American High School Diploma
    • Students with American High School Diploma are eligible to join our Foundation programme. However, if you have passed the American High School Diploma with the university required GPA and SAT or ACT or AP Scores you may be eligible for direct entry into Year 1 of the undergraduate programme. If you are unsure about the suitability of your qualifications or would like help with your application, please contact us for support.
  • BTEC Level 3
    • BTEC Level 3 qualifications***** (suite of qualifications known as Nationals) may be considered for direct entry into an undergraduate programme
    • ***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels).

Note: *** International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes

This list shows only a selection of qualifications. If your high school system does not appear here, please contact our Admissions Office and we will be able to advise you further.

English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

  • IELTS Academic: 6.0 (minimum 5.5 in each band)
  • TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)
  • PearsonPTE Academic: 51
  • PearsonPTE General: Level 3

Additionally, students with the following qualifications may be considered as having met the English language requirements:

  • GCSE/IGCSE/O-Level English (as a first or second language): Grade C or Higher
  • CBSE/ISC boards/NIOS/All state boards: Minimum grade of 70% in English
  • International Baccalaureate: Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)
  • West African/Nigerian Curriculum (WAEC/WASSCE/SSSCE): Minimum grade “C6“

Future Careers and Employability

After completing the degree in Digital Media, graduates will have a wide range of skills which make them suitable for various roles within the creative industries, such as social media analyst, social media manager, account director, accounts creative, marketing officer, digital account manager, media officer, online content manager, production manager, video and blogging community management, and many more.

Last updated Mar 2020

About the School

Middlesex University is a dynamic university with a reputation for innovation and excellence in teaching and research. Middlesex University Dubai is the first overseas campus of the internationally re ... Read More

Middlesex University is a dynamic university with a reputation for innovation and excellence in teaching and research. Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 3,000 students from over 100 nationalities and offers undergraduate and postgraduate programmes in a wide variety of subject areas. We are a truly global university committed to meeting the needs and ambitions of a culturally and internationally diverse range of students, by providing challenging academic programmes underpinned by innovative research, scholarship and professional practice. We prepare our students to be professional, skilled individuals fitted for the modern world, committed to lifelong learning and able to contribute to the communities in which they live and work. Read less