Are you interested in gaming and what role gamification plays in companies? Would you like to take a creative course of study and at the same time acquire key management skills in order to position yourself more broadly in the economy? The Game Design course at the Hochschule Fresenius teaches you artistic skills and knowledge of gamification and game design as well as sound business know-how. You learn to develop game worlds and game characters. You deal with successful corporate strategies and acquire the most important methods of good team management. The interdisciplinary course enables you to (co) shape the entire game development process from the idea to a game to production and marketing.Structure and contentThe practice-oriented combination of game design and management optimally prepares you to take on creative and project management functions in the areas of game and gamification - two central fields of activity of the future. Gain practical know-how in game design and game development studies and expand your business knowledge. Management and creative content go hand in hand in this course.
Developing tension arcs for digital games, evaluating strategies for game marketing and implementing new distribution channels - the Bachelor's degree in Game Design & Management (BA). offers you excellent game design training and at the same time prepares you for a successful management career.contentWhat is special about the Game Design course at the Hochschule Fresenius is its high level of practical relevance, both in the production stages of game development and in the management area. You will also gain important strategy and media skills and learn to reflect on the personal and social effects of gaming against an ethical background. General qualifications and scientific methods complete your profile as a game designer. The following contents are dealt with in the Game Design course:
Game designGame design
Gamification and Serious Games
Game ProductionBusiness and ManagementBasics of Business Administration
Project management and presentation techniques
Business simulation gameMethodological skills and interdisciplinary qualificationsDesign thinking
Marketing & Market Research
Technical Applications & Data Analytics
Social media & online communication
Online editing & e-portfolio
Storytelling & Dramaturgy
Digital lawFocusYou can deepen your skills in game design and game development in the game design course by choosing a focus. Decide on one of the following areas of specialization in the Game Design course based on your interests:
Game-based and interactive game systems
Select the focus on game-based and interactive game systems and deal intensively with a concept for a game. After you have developed a design for the game, you also implement it yourself.
Moving image and narration
With a focus on moving images and narration, you will conceptualize and design a video or short film, which you will also produce or implement yourself.
3D object and space design
As part of the focus on 3D object and room design, you will develop your own concept and draft for a 3D object or room. You also implement this independently and produce it.Requirements and applicationIn order to be able to study the Bachelor's degree in Game Design & Management (BA) at the Hochschule Fresenius full-time, you need a university entrance qualification such as the general university entrance qualification.
Simply apply online for the Game Design & Management (BA) course at your desired location. After the individual examination of your submitted documents, we cordially invite you to an admissions day together with other interested parties from the Hochschule Fresenius .Career prospectsYour future in the gaming industry - designer, producer or something completely different? The combination of game design studies and management skills offers you exciting and diverse job opportunities. In the future, the fields of game design and game development will open up further, because gamification is finding its way into numerous everyday areas. For example, game principles and mechanics as well as game management will increasingly be used in knowledge transfer and in the areas of user experience.
With a Bachelor's degree in Game Design & Management (BA), you can join the digital economy and the gaming industry as a young executive, you work in a project management role in the product and design context or implement your own product ideas as part of a startup.
Areas of activity with a Bachelor's degree in Game Design & Management (BA) are:game designer