BA Digital Media Arts


Program Description


The BA Digital Media Arts programme is the result of a collaboration between the School of Film and Television Arts and the Department of Computer Science and Software Engineering, providing students with practical skills in digital media production and thus enabling them to produce content for the growing array of digital media platforms that constitute such a significant area of our contemporary media experience.

This programme aims to equip students with the skills, knowledge and understanding of digital media production, and with a critical and theoretical grounding in media studies and in the contexts and industries of film, television, and digital media. Areas covered include film and TV production and post-production, digital media arts, computer graphics, and computer game design.

With the curriculum delivered in English and drawing on XJTLU’s international education model, graduates will be well equipped in both language, subject-specific skills and critical abilities to work in local, national and international creative media industries or to progress onto further specialist study.

This programme is not available on the 2+2 route.

Why Should I Study Digital Media Arts at XJLTU?

The programme benefits from a fully functional digital media lab, which will be supplemented by a brand-new dedicated School of Film and Television Arts building, equipped with state-of-the-art facilities. These facilities will include film and television studios, digital media laboratories and post-production facilities running industry-standard software and hardware platforms. You will work with dedicated, research-active international staff (film makers, directors and producers, and academics) with practical experience in digital media arts and in communication and media teaching. The programme is accredited by the Chinese Ministry of Education and the University of Liverpool.

Knowledge and skills

By the time you graduate from BA Digital Media Arts, you will:

  • have an informed, critical and creative approach both to understanding digital media, culture and communications in contemporary society, and to your own forms of media, communicative and expressive practice
  • understand production processes and professional practices within digital media, cultural and creative industries
  • have informed competency in the management and operation of production technologies, procedures and processes
  • be able to engage with, and to advance creative processes in one or more forms of digital media or cultural production
  • have the ability to work across a variety of group and independent modes of study, and within these demonstrate flexibility, creativity and the capacity for critical self-reflection
  • have developed analytic skills within areas of both theory and practice
  • have developed critical and creative independence, flexibility, sensitivity to audience, and self-reflexivity across individual and group work
  • be able to meet the challenges of employment, including self-employment, in a society in which the cultural and creative industries play an increasingly central role, whilst understanding that the fostering of employability requires the development of your creative, intellectual, analytical and research skills.


Year One

UK degrees are three years long whereas in China they are four, therefore we do accept students with certain qualifications directly into Year Two, which is the start of the main academic programme. Most students, however, enter into Year One, which provides you with a range of interesting modules, language classes and core skills for your degree.

Year Two

Compulsory modules:

  • Analysing communication
  • Minor production project
  • Visual thinking
  • Introduction to programming in Java
  • Introduction to digital media arts
  • Introduction to databases
  • TV studio production I.

Elective modules:

  • Communication in China
  • Perspectives on visual media
  • Screen writing for film and TV.

Year Three

Compulsory modules:

  • Computer graphics
  • TV studio production II
  • Experimental film practices
  • Design for the internet
  • China and the digital revolution
  • Documentary production.

Elective modules:

  • Media theory
  • Software engineering
  • Industry awareness and group project
  • Software group project.

Year Four

Compulsory modules:

  • Digital media arts project
  • Final year project
  • Post production.

Elective modules:

  • European cinema
  • Documentary theory
  • Theoretical debates in film studies
  • Principles of computer game design
  • Sonic art and sound design for digital media
  • Animation.


BA Digital Media Arts graduates will be eligible to pursue a professional career in the digital media and creative industries, communications, PR and advertising, national and international broadcast and film production companies, journalism, and internet and online communications.

With a grounding in interactive and multimedia skills and knowledge, students graduating from this programme will be in a strong position to exploit opportunities in the growing sector of app production for mobile platforms, video gaming and internet technology-based businesses.

Entry Requirements

Entry into Year One

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum ‘B’ average in all subjects as well as relevant subjects.

Entry into Year Two

Students who have completed A-levels or International Baccalaureate (or equivalent) will be considered for entry into Year Two, different programmes have different subject-relevant requirements.

  • A-level: BBB
  • IB Diploma: 30 points
  • Advanced Placement Tests/Subject SATS--High school diploma with a GPA of 3.0 or above, plus:
    • Redesigned SAT: 1280+ (students that took the SATs previous to 2016 will require 1800+) or ACT: 27, and 2 AP examinations: 4+ or 2 SAT subject tests: 600+ or
    • 3 AP examinations: 4+ or
    • 3 SAT subjects: 600+
Last updated Jan 2019

About the School

Xi’an Jiaotong-Liverpool University (XJTLU) is an international joint venture university founded by Xi’an Jiaotong University in China and the University of Liverpool in the United Kingdom in 2006. ... Read More

Xi’an Jiaotong-Liverpool University (XJTLU) is an international joint venture university founded by Xi’an Jiaotong University in China and the University of Liverpool in the United Kingdom in 2006. Read less