BA Digital Media Arts

General

Read more about this program on the school's website

Program Description

China is one of the fastest-growing places in the world for digital media consumption, and you have a chance to be part of it.

Have you ever wanted to create content for social media platforms? Have you ever had the burning desire to communicate your creative thoughts with a worldwide audience? If you have ever wanted to show off your skills in animation, wow the world through visual effects, or tell creative stories in innovative ways, then this is the programme for you.

BA Digital Media Arts is an intense practice-based, technology-driven programme where you will create digital assets for 21st-century media consumption. Your practice will include post-production, motion design, compositing, coding and visual effects (VFX).

You will be required to be creative, but with an enquiring mind which understands audiences and future media trends. You will learn to negotiate a fast-paced 21st-century technological world.

This programme is not available on the 2+2 route.

Why Should I Study Digital Media Arts at XJLTU?

  • Experience a cutting-edge, technology-driven, project-based curriculum in a collaborative, teamwork-based ethos;
  • Learn in new state-of-the-art facilities, including a Motion Capture rig, green screen and VFX facilities and take advantage of a fully functional digital media lab on campus;
  • Learn from international staff, with industry expertise, and industry guest speakers;
  • Get opportunities for work experience and live projects;
  • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

Knowledge and skills

By the time you graduate from the BA Digital Media Arts programme, you will have:

  • full awareness of your creative potential as a digital media artist, with the ability to take your knowledge, specialist skills and understanding into the world of work using creative, intellectual, analytical and research skills;
  • an informed, creative and critical approach both to understanding digital media, culture and communications in contemporary society, and also to your own forms of media, communicative and expressive practice;
  • an understanding of production processes and professional practices within digital media, cultural and creative industries;
  • competency in the management and operation of production technologies, procedures and processes;
  • the ability to engage with and to advance creative processes in one or more forms of digital media or cultural production.

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Modules

Year One

UK degrees are three years long whereas in China they are four, therefore we do accept students with certain qualifications directly into Year Two, which is the start of the main academic programme. Most students, however, enter into Year One, which provides you with a range of interesting modules, language classes and core skills for your degree.

Year Two

Compulsory modules:

Elective modules:

Year Three

Compulsory modules:

Optional modules:

Year Four

Compulsory modules:

Optional modules:

Careers

Graduates from this programme will be well-prepared for positions such as Motion designer, content creator for Web, post-production editor, 2D/3D animator, concept designer, VFX artist, and digital media entrepreneur.

Fees

International students

RMB 88,000 per academic year.

Early bird discount

All international who accept their offer by 1 May 2020 will automatically qualify for an RMB 8,000 early bird discount

Join a free Chinese language course

We now offer a free summer Chinese language course for all undergraduate and postgraduate students starting their degree in September 2020.

Choose from a two-week, four-week or six-week language course.

Hong Kong, Macao and Taiwan students

RMB 88,000 per academic year.

Early bird discount

All Hong Kong, Taiwan and Macao students who accept their offer by 1 May 2020 will automatically qualify for an RMB 8,000 early bird discount.

Hong Kong, Macao and Taiwan students who apply to XJTLU through the Joint Entrance Examination on the governmental online application system (Education Examination Authority of Guangdong Province) will automatically qualify for an RMB 8,000 early bird discount.

Mainland Chinese students

RMB 88,000 per academic year.

Entry Requirements

International students

Entry into Year One

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum ‘B’ average in all subjects as well as relevant subjects.

Entry into Year Two

Students who have completed A-levels or International Baccalaureate (or equivalent) will be considered for entry into Year Two, different programmes have different subject-relevant requirements.

  • A-level: BBB
  • IB Diploma: 30 points
  • Advanced Placement Tests/Subject SATS--High school diploma with a GPA of 3.0 or above, plus:
    • Redesigned SAT: 1280+ (students that took the SATs previous to 2016 will require 1800+) or ACT: 27, and 2 AP examinations: 4+ or 2 SAT subject tests: 600+ or
    • 3 AP examinations: 4+ or
    • 3 SAT subjects: 600+

Hong Kong, Macao and Taiwan students

Students from Hong Kong, Macao and Taiwan may apply with the following:

  • A minimum grade of 400 on the Joint Entrance Examination to Chinese Universities for Overseas Chinese Students and Students from Hong Kong, Macao and Taiwan, or
  • General Scholastic Ability Test (GSAT) ranking of at least the top 50 per cent for 4 subjects, including English and Maths. For detailed information see information in Chinese.

English language requirements

For international applicants, if you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:

Year One entry

  • IELTS: 5.0
  • TOEFL: 62 (iBT)

Year Two entry

  • IELTS 6.5
  • TOEFL: 90 (iBT)

English qualifications are not required for students from Hong Kong, Macao and Taiwan who take the Joint Examination or the GSAT.

Students who are entering into Year One with less than IELTS 6.0 or equivalent in their English proficiency will take 10 credits EAP, and students with IELTS 6.5 or above will take five credits EAP.

"The creative industries play to the strengths of the fusion of art and technology skills – the defining feature of the digital media arts degree. This is essential for the future generation of all of the creative and digital industries."

Jason Bevan
Programme Director

How To Apply

Applications should be submitted via our online application system:

  1. Click/tap the apply link
  2. Create an account or log in to your existing account
  3. Complete your application

Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.

You may log-in to view your application form at any time.

For further details of how to successfully apply to study at XJTLU, please visit the how to apply page.

Last updated Apr 2020

About the School

Xi’an Jiaotong-Liverpool University (XJTLU) is an international joint venture university founded by Xi’an Jiaotong University in China and the University of Liverpool in the United Kingdom in 2006. ... Read More

Xi’an Jiaotong-Liverpool University (XJTLU) is an international joint venture university founded by Xi’an Jiaotong University in China and the University of Liverpool in the United Kingdom in 2006. Read less