A Bachelor of Arts in Digital Media Design prepares students to meet the needs of the digital age as designers of content, systems, and products, where text, image, video, audio, graphics and animation converge. Starting from a generalized approach, students learn specializations in interaction design or digital video. In Digital Media Design, students engage with and apply digital technologies innovatively, in order to design products to communicate and enhance life experiences.
A range of technologies and products that students engage with include websites, mobile applications, interactive games, design deliverables, music videos, digital video, motion graphics, short format animation, wayfinding systems and digital photography. The Department's facilities include four comprehensive computer laboratories with the latest high-end graphics computers, an audio recording suite an animation studio and a green screen studio.
This degree prepares students for careers in the design, film, broadcast and advertising industries as; interaction designers, user experience designers, user interface designers, service designers, music video designers, multimedia animators, motion graphics designers, information designers, digital video producers, video editors, video compositors, digital photographers, digital media consultants and creative directors.
BA Design in Digital Media (B8BA4Q)
- Senior certificate or equivalent qualification with the minimum APS or M-score.
- Submission of a prescribed portfolio once the application form has been processed.
- Completion of the National Benchmarking Test (NBT) for Academic and Quantitative Literacy (AQL).
Average Point Score (APS)
A minimum APS of 23 with Mathematics or 24 with Mathematical Literacy is required to apply for the programme. The Life Orientation score is divided by 2 when calculating the total APS.
- Min APS
- 23 With Mathematics
- 24 With Maths Lit
- Language of teaching and learning*
4 (50 – 59%)
- Other recognized language**
4 (50 – 59%)
- Language of teaching and learning*
Maths:3 (40 – 49%)OR
Maths Lit: (50-59%)
- Other requirements
submission of a specified portfolio
This scoring system is used if the applicant completed school prior to 2008 or A/O levels.
A minimum M-score of 12 is required to apply for the programme.
Applicants meeting the minimum entrance requirements (APS or M-score) for the BA Design (Digital Media) will be invited to submit a prescribed portfolio.
Portfolios must be presented neatly and well organized in a flat portfolio and not on a roll. The professional quality of the portfolio and the work it contains will form the basis of the assessment.
The portfolio must contain the following:
- A receipt indicating that the application form has been submitted to the University of
- Johannesburg's Student Enrolment Centre.
- A certified copy of the applicant's ID.
- A certified copy of his/her latest results in the Senior Certificate examination or equivalent qualification.
- A signed declaration that the portfolio is the applicant's own work.
- The six projects outlined below.
NB: Submission of a portfolio must only take place once you have officially applied to the university and have been invited by the faculty to participate in the selection process.
Project 1: Drawing
- Produce an accurate drawing of a wooden chair against a plain background. The whole chair must be represented. This drawing must be done free-hand, not using a ruler, compass, or any other technical drawing instrument or object to help create the drawing.
- Medium and format: Pencil on white A2 paper.
- Assessment criteria: Adherence to instructions, accurate drawing skill, skillful use of medium, composition.
Project 2: Lettering
- Divide an A2 piece of paper into 16 equally sized rectangles. Letter the word "sign" differently in each of the 16 squares.
- Medium and format: A variety of art mediums must be used, from the traditional, such as pencil, to the non-traditional, such as potato print or stencil, on A2 paper or board.
- Assessment criteria: Adherence to instructions, creative thinking, skillful use of media, composition.
Project 3: Poster
- Produce a poster to announce a performance by a favorite artist. The idea is to inform the public of the event and to persuade them to attend. The poster should include an illustrated image and text, announcing the event and providing details of it.
- Medium and format: Any appropriate medium may be selected, such as water-based paint, ink, or digital illustration software, on A2 paper or board.
- Assessment criteria: Adherence to instructions, creative thinking, appropriate selection and skillful use of medium, composition, ability to convey information clearly, ability to communicate persuasively, illustration ability, lettering ability.
Project 4: Describing a sequence of events using drawings – Comic strip
- Create a five-panel comic strip, using only pictures, to tell a story about a challenge that has been met successfully.
- The main character must be the applicant and the drawing can be in any style appropriate to the tone of the story.
- Medium and format: Any appropriate drawing medium may be selected, such as pencil or pen, on good-quality A3 paper or board.
- Assessment criteria: Adherence to instructions, creative thinking, appropriate selection and skillful use of medium, composition, story-telling skill, visual communication skill, appropriateness of style.
Project 5: One-page essay
- Write a one-page essay explaining your reasons for wanting to become a multimedia designer.
- Medium and format: one A4 page.
- Assessment criteria: Writing skills, creativity, and attitude.
Project 6: Ten examples of your own work
- Include ten examples of your own visual art and/or design.
- Medium and format: originals, photocopies, photographs or prints of your creative work.
- Assessment criteria: Art and design skills, drawing skills, creativity, technical ability, and attitude.
Portfolios can be submitted on the last Friday of each month from June until September. Applicants are informed of the outcome in an official letter, and the portfolios must be collected by 31 January 2017.
The portfolio must be delivered to the Faculty of Art, Design, and Architecture (FADA), Auckland Park Bunting Road Campus, Annett Road, Auckland Park. Tel: 011 559 1029. Or posted to Department of Multimedia, University of Johannesburg, PO Box 17011, Doornfontein, 2028.
Department of Multimedia
Faculty of Art, Design, and Architecture [FADA]
University of Johannesburg
Aukland Park Bunting Road Campus
Ms Elda Majola [Secretary]
011 559 1117
FADA Information Centre
011 559 1117/ 1098 | firstname.lastname@example.org
www.uj.ac.za/fada or www.uj.ac.za/multimedia
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Last updated February 3, 2018