The design has become relevant to everyday communication in the way it changes, influences, and improves lives. A meaningful design solution not only informs our social and cultural norms but also inspires creativity and new forms of expression. With the creative industries expanding in Singapore, designers will become increasingly responsible for shaping the collective ethos of an interconnected age.
Advertising Communication fosters the idea of communication and the media as important cultural mechanisms in reflecting everyday life. It requires you to understand good advertising concepts and design communication principles. Graphic Communication seeks to develop an understanding of the visual language and culture in areas of communication such as typography, information design, interactive design, and packaging design. Image & Communication concentrates on the framework of contemporary image-making within the disciplines of illustration and photography, from traditional methods to digital and mixed-media applications.
The programme’s teaching philosophy focuses on practice-based learning, enriching you within an interdisciplinary environment. Coursework is structured to provide you with a range of analytical, reflective, and communicative skills, equipping you to meet emergent professional and industry needs.
Level 1 establishes design methodologies and the knowledge base of design principles. It also highlights the rules and core skills that govern the design process, while providing a historical, social, and creative introduction to the design practice.
At Level 2, you will become more fully engaged and experimental in developing an understanding of design practice. You will address specialist briefs and nurture your strengths through a variety of projects.
At Level 3, you will take on specific coursework and projects to define your area of specialty, bringing together the diverse skills acquired in Level 1 and 2 to refine professional skills that are relevant to practical, contemporary practice.
- Singapore-Cambridge GCE ‘A’ Level. 2 ‘A’ Level/H2 subjects and a pass in General Paper. Alternative English qualification: IELTS 6.0 or TOEFL iBT 80
- Polytechnic Diploma in a relevant discipline
- International Baccalaureate (IB) Diploma
Accreditation of Prior Learning (APL)
Minimum Requirements for Entry into a BA(Hons) Level 2 Programme
- A relevant diploma in the field or discipline.
- Your portfolio or audition must be exceptionally strong and demonstrate prior formal training in the relevant arts discipline. The transcript from your diploma course must demonstrate that you have read and passed the equivalents of essential LASALLE modules.
Alternative English Language Qualifications*
- IELTS: 6.0
- TOEFL - iBT: 80
*For applicants from countries where English is not the main language, or whose qualifications are obtained from institutions where English is not the medium of instruction.
PORTFOLIO & INTERVIEW REQUIREMENTS
- A portfolio containing at least 10 pieces of original work (actual or documented) that demonstrate your creative development and process. These projects will need to be explained by you during the interview process.
- Your portfolio should include drawings, sketches, creative idea developments and demonstrate relevant 2D work (e.g. posters, editorial, photography, graphic design artwork, advertising concepts, printmaking, digital imaging, web design, etc) and 3D work (e.g. 3D design, 3D paper structures, packaging design, etc).
- Your portfolio should consist of design related works solely created by yourself in order to perform an appropriate assessment of your entry level.
This school offers programs in:
Last updated February 11, 2018