BA Business Administration


Program Description

Bachelor of Business Administration

M.S.O.E.’s Rader School of Business has been offering business and management degrees for nearly 60 years.

Face the challenges of the dynamic global marketplace with confidence as a graduate of the Rader School of Business. M.S.O.E.’s industry-driven and technology-focused Bachelor of Business Administration (BBA) degree prepares students for success in business and beyond.

Today’s dynamic business environment calls for globally-minded professionals and critical thinkers; leaders who are as technologically savvy as they are innovative. The Rader School of Business BBA takes students beyond the boundaries of core business concepts into real-world trends and emerging technology, emphasizing experiential learning that nourishes the entrepreneurial spirit.

All students pursuing a BBA degree take the R.S.O.B. core curriculum, which provides a broad-based exploration of business theory. Students apply what they learn by working alongside expert faculty and with corporate and non-profit partners through internships. Managerial and leadership skill-building opportunities are incorporated throughout the core curriculum and further enhanced in the senior capstone project.


Students complement this curriculum with one of four specializations that represent growing business fields, including: Finance, Information Technology, International Supply Chain and Logistics, and Marketing.

Study abroad

The growth of international business has created an increasing demand for professionals who are tapped into the global market. Students can expand their knowledge of global business through flexible study-abroad programs. The proven ability to adapt to new situations and communicate with people from other cultures gives students a well-rounded business education. M.S.O.E.’s current opportunities include study in the Czech Republic, France, Germany, and Italy, as well as short-term programs in other countries.

Graduates from the Rader School of Business are employed by:

  • Accenture
  • Amazon
  • Brady Corp.
  • Northwestern Mutual
  • Rockwell Automation

The field

Successful organizations hire graduates who have a unique blend of technical skills, business knowledge, and practical experience. They are innovative leaders who are up for the challenges of working in a dynamic business environment. R.S.O.B. graduates leave M.S.O.E. with the power to transform business and make a positive impact in the local and global marketplace.

Depending on the area of specialization, graduates could help launch a major marketing campaign; manage a department, division or entire business; or make a company more efficient with supply chain and logistics knowledge. Students can choose the career path that best aligns with their interests and talents.

Ideal candidates for the BBA degree

  • Enjoy working as part of a team
  • Have strong leadership and communication skills
  • Look at challenges as opportunities
  • Embody the entrepreneurial spirit

Curriculum Year by Year

Freshman Year

Students are introduced to global business issues, economics and business problem solving while developing communications skills.

Junior Year

Students increase proficiency in business technology, applying project management concepts in a professional internship or a study-abroad opportunity.

Sophomore Year

Students develop leadership and management skills while building a strong foundation in business finance and analytics.

Senior Year

Students focus on specialty electives while learning key aspects of innovation, negotiation and resource planning. Students complete a capstone project during this year.

Areas of specialization


Understanding the basics of accounting and finance is just the tip of the iceberg for this specialization. Students will not only learn about the financial tools needed to manage businesses, but how to tell a story with numbers. Students will supplement the R.S.O.B. core curriculum with courses in advanced accounting, advanced finance, management, control systems, investment and portfolio analysis, and tax. They will apply concepts in real-life scenarios and develop the skills and knowledge necessary to pursue a career in finance. With a BBA specializing in finance, graduates will be able to assist organizations in data interpretation and financial analysis that drives improved business performance. Careers include:

  • Financial analyst
  • Finance manager
  • Project manager

Information Technology Systems

Companies are looking to harness the full capabilities of their technology. The information technology systems specialization offers students a comprehensive education in core business and technologies. With access to the Gene Carter Apple Technology Learning Suite, a state-of-the-art computer and collaborating laboratory, students get hands-on experience with emerging technologies. Students will supplement the core R.S.O.B. curriculum with courses including advanced database management systems, infrastructure architecture and software development. Internship participation will further enhance students’ information technology capabilities. By the time they graduate, students will have gained key skills in programming, security, and usability – to name a few – preparing them for IT employment opportunities across a range of industries. Careers include:

  • Network administrator
  • Systems analyst
  • IT Manager

International Supply Chain and Logistics

Efficiency is key to any business. In this specialization, students will learn how to help companies improve their operations by implementing strategies that eliminate errors and waste. Students will develop a broad understanding of management concepts as they apply in a global context. Now more than ever, those who work in international supply chain and logistics need to know the customs of other cultures. A cornerstone of this specialization is the junior year study-abroad program at Lübeck University of Applied Sciences in Lübeck, Germany. Students who complete the study-abroad program receive degrees from both M.S.O.E. and the University of Applied Sciences. A domestic track is also available. Careers include:

  • Supply chain analyst
  • Sales engineer
  • Associate buyer


From fashion retailer to financial institution, for-profits, and charities, marketing is used by virtually every organization. Students will learn the fundamentals of marketing and best practices that will help them excel in any business or institutional setting. Students will supplement the R.S.O.B. curriculum with specialty courses such as market research, advertising, promotion, branding and brand management, and consumer behavior. They will hone their marketing skills through real-world projects, gain valuable experience through M.S.O.E.’s internship program, and develop a marketing portfolio that will distinguish them from their peers. Graduates who specialize in marketing will enjoy a wide range of employment opportunities. Careers include:

  • Digital marketing lead
  • Regional sales manager
  • Brand manager

Program Educational Objectives

Graduates with a Bachelor of Business Administration degree will:

  • Lead and facilitate participation in cross-functional teams to drive organizational effectiveness.
  • Utilize technology to drive business improvement.
  • Engage in lifelong learning.

Student Outcomes

Graduates from the Bachelor of Business Administration program will:

  • Analyze and evaluate business financial information.
  • Create and implement business and marketing strategies.
  • Solve business problems using technology and business analysis techniques.
  • Prepare and deliver clear, concise, audience-centered information.
  • Exhibit a commitment to moral, ethical, and social responsibility in all business leadership decisions.

Contact Kayla Maule at or on Whatsapp at +1 414 573 9883 for more information.

Last updated Jan 2019

About the School

Milwaukee School of Engineering is a private, non-profit university offering bachelor’s and master’s degrees in engineering, business, mathematics and nursing and an intensive English for Academic Pur ... Read More

Milwaukee School of Engineering is a private, non-profit university offering bachelor’s and master’s degrees in engineering, business, mathematics and nursing and an intensive English for Academic Purposes program for those looking to improve their English proficiency. At MSOE, you will find a caring community of students and faculty. Together, we are committed to fostering a higher standard of academic programming and research, and personalized service, instruction and guidance. Read less