Visual Communication is a broad discipline, encompassing graphic design, image generation, typography and screen-based design. Throughout the course, your industry knowledge will be strengthened through independent research, as well as collaborative and individual participation in ‘live’ and prestigious competition briefs, set by the likes of D&AD and ISTD.
You can also download the full programme specification here.
Studying at AUB
Level 4 (First year)
In your first year, we’ll introduce you to the communications industries and the skills you’ll need to make a career within them.
We’ll introduce you to the diverse areas of visual communication: text and image, illustration, photography, typography.
You’ll learn to think critically and gain an understanding of design methodology, as well as learning to appreciate the importance of experimentation, creativity, and risk-taking.
You’ll develop practical skills, such as mark-making and typography. We’ll also teach you design and software skills through workshops and learn about the different aspects of professional practice.
You’ll also have the chance to work with industry, including creating ideas for advertising campaigns or editorial design.
Level 5 (Second year)
In your second year, you’ll add new skills to your portfolio – including digital design. You’ll also have the chance to work in a creative business.
Level 5 will see your design for both print and screen. You’ll learn about web design, the use of visual language, packaging, and branding.
The main focus of the year is on gaining further insight into the broad subject discipline of visual communication, alongside an increasing appreciation of design aesthetics.
You’ll develop your conceptual skills, critical analysis, creativity, and self-expression and work on a range of stimulating live projects.
You’ll discover more about the industry through independent research, participation in ‘live’ projects and prestigious competition briefs.
Your practical work will be underpinned by sound theoretical principles and an awareness of cultural, social, political, ethical and environmental issues.
Level 6 (Third year)
Your third year brings your learning together, as you use your practical skills to create solutions for industry projects.
We’ll encourage you to develop individual, independent lines of creative inquiry and demonstrate design and technical skills at an advanced level.
You’ll have the opportunity to develop your career interests by actively pursuing your practice within contemporary discourses. You’ll carry out extensive and specific research and develop your practice, gaining an understanding of the context and behaviors of an audience.
You’ll have the opportunity to work on collaborative projects with industry professionals and will leave AUB with plenty of useful contacts.
What students are doing
Looking to be inspired? You can browse the work of our current BA (Hons) Visual Communication students by browsing the gallery below.
Students studying this course achieve great things and have won prestigious and high profile awards, such as:
- D&AD (2017) One to watch award
- D&AD (2017) New Blood – Wood pencil award
- ISTD Student awards (2017): winners
- YCN (2017): winners
- D&AD New Blood: Student of the year award
- D&AD New Blood: Black Pencil and Yellow pencil awards
Program taught in: