BA (Hons) in Sustainable Events Management - UG-MAO-SEM


Program Description


Events range in scope, scale and complexity, from mega-events to a corporate meeting. They could cover a diverse range of activities from sport and culture to product launches and fundraising. A successful events manager must have abilities in a very wide range of subject areas. The Sustainable Events Management degree course crosses the boundaries between marketing, human resources, finance, planning and other business skills to develop multi-disciplined, creative team leaders able to organise the largest event down to the smallest detail. The experiential focus on events as a management form represents a creative and dynamic approach relevant to organisations that strive to satisfy society’s leisure needs while producing a graduate well-versed in management, with explicit skills and knowledge in business, management and marketing and the ability to apply in practice.

Entry requirements

Academic requirements

Four-year Honours degree
SQA Higher: ABBB - one sitting. AABB - two sittings. GCE A-level: BBB IB Diploma: 32 points.

Three-year Honours degree
SQA Adv. Higher: ABB GCE A-level: ABB IB Diploma: 35 points.

Other qualifications

HNC/HND: Year one minimum entry Scottish HNC/D - Bs in graded units English, Welsh and NI HNC/D - Merits and Distinctions.

Advanced entry

Advanced entry is possible with an HNC/D in Business. Please consult our Advanced Entry pages for more information.

Access courses

Access courses and other UK/EU and international qualifications are also welcomed.

Additional information

General entrance requirements apply.

Mathematics Standard Grade (3), National 5 (C),Intermediate 2 (C), GCSE (C) or equivalent.

If examinations are taken over two sittings, or there are repeats or upgrades, the entrance requirements may be higher.

INTO University of Stirling

INTO University of Stirling offers an International Foundation programme for those international students who do not meet the required academic and English-language criteria. These courses offer a route to study at the University of Stirling through an excellent teaching and learning experience located in the high-quality study facilities on campus.

International Foundation

Successful completion of the International Foundation in Business, Finance, Economics and Marketing to the required standard provides direct entry to year two of this degree.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.0 with 5.5 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade C
  • Pearson Test of English (Academic): 54 with 51 in each component
  • IBT TOEFL: 80 with no subtest less than 17

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Structure and content

There are three key components to the Sustainable Events Management course: event management and technical expertise; business enterprise; and market awareness. Each of these components is represented throughout the course, creating a unique balance between the generic business study elements and the more tightly industry-focused events, leisure and consumer experience-based modules.

Years 1 and 2 are designed to provide you with a broad grounding in the subjects of business, management, and operations within the global environment. You will study one core module per semester, leaving the flexibility to choose from a range of options from across the University of Stirling Management School and wider University.

Years 3 and 4 provide you with theory and applications of sustainable event management including event development and management; digital and experiential marketing; managing the consumer experience; project management; and financial/business modeling. You will engage with two core modules per semester and choose an elective per semester from across the Management School. In the final year, there is the option to work on an individual project or to work as a group and engage with an organization on a consultancy project.

You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in the Professional Development and Practice module in Semester 8 which helps you prepare for entering the workplace.

Delivery and assessment

The Sustainable Events Management course is delivered by leading academics working in the fields of events management, marketing, and business. There is a variety of delivery methods, ranging from lecture-style presentations to small group interactive sessions.

Assessment is designed to engage students in thinking about the real-world challenges that events management businesses encounter. Ranging from reflective essays, business reports, and group work challenges, each assessment offers the opportunity for students to display your developing skills as future business leaders.

Modes of study

This course is offered on a full-time or part-time basis.

Career opportunities

Graduates of this degree will be able to apply sound analytical techniques, underpinning scientific principles and management skills to the challenges faced by the events management related industries. There are many opportunities across a range of events management business organizations, including project management of, particularly large events, i.e. music festival or management of a conference and event venue.

Cost & Fees


  • Overseas students (non-EU) £ 12,140.00
  • Scottish and EU students £ 1,820.00
  • Students from the rest of the UK £9,250
Last updated Nov 2018

About the School

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society.

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society. Read less