BA (Hons) in Retail Marketing


Program Description


Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic.  

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Course details

You’ll study Retail Marketing as a four-year single honours degree. Your first year will provide a background in business-related subjects, which will be taught alongside students from Marketing, Business Studies and Human Resource Management. In later semesters, core modules in retailing and marketing are studied alongside a selection of elective modules – building up your knowledge in everything from visual merchandising to and multi-channel marketing and supply chains.

What jobs can I get with a Retail Marketing degree?

Our Retail Marketing course gives you a comprehensive range of analytical, problem-solving and professional skills. These are not only valued in the retail industry, but increasingly in other areas of commerce, education, government and non-profit-making organisations. Our Retail Marketing degree can prove key in pursuing a specialised retail career or a more general management career. Many of our Retail Marketing graduates are now in senior industry positions. We also seek to give you an edge in the job market via a range of specialist career services that you can access during – and after – your studies.

More than 95% of all undergraduates were in employment or further study fifteen months after graduation (Graduate Outcomes Survey 2020, HESA)

We’re members of the Marketing Society Scotland – strengthening our bond with industry and business.

Retail Marketing graduates from Stirling are working for leading organisations such as Tesco, Primark and Amazon.

Retail Marketing graduates from the University of Stirling are playing their part in shaping businesses around the globe, and can currently be found working in roles such as:

Department Manager, Primark

Managing Director, Lothian Stores

Fashion Buyer, Tesco

Graduate Management Scheme, Marks and Spencer

Fees - 2021/22

  • Overseas students (non-EU): £ £15,100
  • Scottish students: £ 1,820
  • Students from the rest of the UK: £9,250
  • EU Students: £15,100*

*For EU students starting studies in academic year 2021/22, we will award an automatic scholarship of up to £30k over the duration of your course. This is subject to eligibility criteria

Last updated Oct 2020

About the School

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society.

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society. Read less