BA (Hons) in Media and Communication


Program Description

This programme is one of the most highly regarded of its kind in Scotland. Covering press, broadcasting and online, it will equip you for a successful career in the media or related industries, such as advertising or public relations.

We take a broad-based approach to the study of broadcasting, the press, cinema and the internet, examining the role and impact of media in society and how media industries are organized. You'll learn to be reflective in your thinking, while working intelligently, responsibly and ethically.

Using the industry-standard equipment you will develop radio and TV production skills in our state-of-the-art multimedia suite along with creative advertising and public relations skills in real-world scenarios. We'll help you to learn to think creatively, analyze and evaluate content to produce innovative professional material across a range of platforms.

GCU takes full advantage of Glasgow's reputation as a media city. We have strong links with a wide range of media organizations, with fantastic opportunities for placements and experiences to network and enhance your future career prospects.

This programme offers Erasmus+ funded exchange and non-European exchange opportunities.

Your career

Graduates opt for further study or careers in the creative industries. Film and TV production roles are popular with recent alumni working for BBC Scotland, STV, Matchlight Productions, and Syco Entertainment. Public relations is also a popular career destination, with final year students recently accepting jobs at Mazda and The Scottish Government even before summer graduation.

What you will study

Year 1

Broadcast and Online Production 1, Media Analysis 1, Media Industries 1, The Business of Sociology and Workplace Culture and Behaviour

Year 2

Media Industries 2, Broadcast and Online Production 2, Introduction to PR and an option of Feature Writing and Magazine Journalism or The Business of Music

Year 3

Media Analysis 2, Research Methods, Enterprise Value Challenge, and option module includin Creative Advertising, Analysing Music Media, TV Drama, Intermediate Dramatic Screenwriting, PR Campaigns: Planning and Proposals and European Film History

Year 4

Honours Dissertation and Media Project, additional modules from a selection

Entry requirements

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Year 1

SQA Higher

ABBBB including English

A Level

BCC PLUS GCSE English at C/4

ILC Higher

H1, H2, H3, H3, H3 including English at H2 or above

IB Diploma

25 points


Level 3 Extended Diploma in relevant subject at DMM PLUS GCSE English at C/4

Year 3


HND Creative Industries: Media and Communication or HND Advertising and PR with AB/BA in the Graded Units

English Language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.

Additional Information

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International Pathways

If you do not meet the English language requirements, you may be eligible for the English for University Study programme.

Fees and Funding

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Tuition fees 2018/19

  • Home: £1820
  • RUK: £9250*
  • EU: £1820
  • International: £11,500

*Total tuition fees for RUK students completing a three or four year degree are capped at £27,750. Specific fees are subject to confirmation by the Scottish Government and may change once confirmed.

If you commence your studies in September 2018 or January 2019, these are the annual or module fees that apply to the duration of your course; however, fees are subject to change. For full details on how fees may change read our fees and refund policy.

Additional costs

In addition to course tuition fees, you may encounter additional costs during your time at University.


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.

If you have any questions or enquiries regarding scholarships available for 2018/19, please feel free to contact the student enquiries team.

International Student Start Dates

For new international students, orientation events start on 14 September 2018. This extra time is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.

There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.

Language Option

Students can study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian and each are offered at different levels depending on your background knowledge.

Study abroad

Exchange opportunities are open to full-time undergraduate students who have completed at least one year of study (Year 3 direct entrant students must have completed one semester at GCU).

Assessment Methods

Our approach to the learning, teaching and assessment of our students is to adopt a wide range of methods. This ensures you gain the necessary knowledge and understanding of the media world, but also develops your personal, intellectual and transferable skills.

Key to our assessment strategies is that you will apply concepts and skills rather than simply write about them, fully cementing and demonstrating your understanding. For example, in the media practice modules some of the assessments will be based on you final product itself, be it a short film, a screenplay, a Public Relations campaign or an advertisement that is assessed. We fully embracing digital technology in our teaching and learning and you'll be getting hands-on experience. For example, in Media Analysis you may be working on our digital poetics exercises using frame grabs to critique audio-visual culture.

Teaching Methods

The different learning and teaching methods we use are all designed to ensure that the programme is both vocationally relevant and academically challenging. Our students are encouraged through individual modules and through the Personal Development Planning process to reflect on the ways in which their academic and practical work relate to and inform each other. Student are encouraged to undertake industry work experience. We have a strong focus on employability and we work closely with experts from the media and creative industries to offer our students current perspectives on the jobs market.

Our students undertake hands-on training on industry standard equipment for media practice work. They are supported by full time staff and guest tutors from industry in our extensive facilities, which include a newsroom, editorial and radio presentation and production suites and a TV studio and gallery.

Our students have the opportunity to undertake a period of study abroad through international exchange programmes. Up to one in five of our students have studied for a period with our partner institutions across Europe, North America and Australia.

Last updated Nov 2020

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About the School

Corporate responsibility and sustainability are fundamental concerns for every organisation. The Glasgow School for Business and Society seeks to address the complex challenges of the global economy, ... Read More

Corporate responsibility and sustainability are fundamental concerns for every organisation. The Glasgow School for Business and Society seeks to address the complex challenges of the global economy, while delivering social benefit to local and global communities. Read less
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