BA (Hons) in Marketing


Program Description


Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.
The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (Complete University Guide 2019). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in an age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.
You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 90% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

Top reasons to study with us

#1 90% student satisfaction rate (Unistats 2017)
#2 We're ranked 2nd in Scotland and top 10 in the UK (Complete University Guide 2019)
#3 Combine Marketing with one of 11 other courses for a competitive edge in the field you’re most passionate about

Course details

You can study Marketing as a four-year single honour degree or take it in combination with one of 10 other courses to achieve a combined honours degree. In your first year, you’ll learn about the general principles of industry, management and marketing – foundations you’ll build on by exploring how consumers think, how supply chains work and more. You’ll also undertake a Marketing and Retail Consultancy project designed to engage you with front-line business practices.


You’ll be taught through a range of engaging lectures, seminars and workshops, all of which use a variety of different approaches. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Some teaching is also delivered by guest lecturers, who bring their expertise directly to you and deepen your understanding of marketing on the front-line of the business world.


Assessment is typically based on an equal combination of coursework and exams taken each semester. Honours candidates in most courses will also have the opportunity to undertake research, leading to the submission of a dissertation in the final year.

Study abroad

You have the option of spending Semester 6 studying abroad under the ERASMUS European exchange programme, or exchanges administered through the University’s Study Abroad Office to destinations in the USA, Canada, Australia, Asia and various European countries. Students who wish to combine languages with their Marketing degree may take the International Management Studies degree, where it is possible to spend up to two years in Europe.

Find out more about studying abroad.


Dr George Maglaras, Course Director

+44 (0) 1786 467375

Fees - 2018/2019

  • Overseas students (non-EU): £12,140
  • Scottish and EU students: £1,820
  • Students from the rest of the UK: £9,250
Last updated Nov 2018

About the School

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society.

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society. Read less