BA (Hons) in Marketing Management

General

Program Description

Overview

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award arose as a result of the demand from employers for graduates with practical marketing skills underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or sector organizations. The course is designed to equip the graduates with the skills and knowledge to give them a head start in their career in marketing.

Who is the Awarding body?

The BA (Hons) in Marketing Management and the Marketing Management Diploma in Higher Education is awarded by Cardiff Metropolitan University, UK.

What does the Programme contain?

On successful completion of the first year, a student should have the knowledge and understanding of Management theories, styles, and tools applied to the business world, cognitive skills, practical and professional and transferable skills. In the second year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organization come together to serve the market. In the third year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organization through the understanding of customers. The fourth year of the award is highly focused on marketing, covering key areas such as Innovation and Entrepreneurship, Contemporary Issues in Marketing, Strategic Management, International and Global Marketing and Strategic Brand Management and Effective Advertising.

In addition, as the student progresses through the course, they will acquire a range of business and marketing-specific skills that employers value, supported by a balanced mix of teaching methods and a variety of assessment approaches. In the second year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organization come together to serve the market. In the third year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organization through the understanding of customers. The fourth year of the award is highly focused on marketing, covering key areas such as Innovation and Entrepreneurship, Contemporary Issues in Marketing, Strategic Management, International and Global Marketing and Strategic Brand Management and Effective Advertising. In addition, as the student progresses through the course, they will acquire a range of business and marketing-specific skills that employers value, supported by a balanced mix of teaching methods and a variety of assessment approaches.

Where does the Qualification lead to?

Graduates in Marketing Management will have the skills and knowledge to start a career in the following areas: sales, advertising, public relations, brand management, retailing, and general management.

How much time period does it takes?

The BA (Hons) in Marketing Management can be achieved over a minimum period of 4 years.

Program Structure

BA (HONS) in Marketing Management

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Level 6 options: students need to choose 60 credits at Level 6 Block 2

  • Dissertation-GRM6003-40 credits
  • Innovation and Entrepreneurship- GSP6032-20 credits
  • Contemporary and International Issues in Business Ethics- GHL6016-20 credits
  • Strategic Management- GSP6000-20 credits
Last updated September 2019

About the School

The origin of Gulf College (GC) dates back to 1990 when it was established as a professional and vocational training provider in the Sultanate of Oman. The growth of the institution from a training in ... Read More

The origin of Gulf College (GC) dates back to 1990 when it was established as a professional and vocational training provider in the Sultanate of Oman. The growth of the institution from a training institute to a college has been over different phases. In September 2014, Gulf College moved to its new purpose-built campus in Mabela, developed the new strategic plan and entered into an agreement with Cardiff Metropolitan University (CMET) as an additional academic partner. Read less