APU-DMU dual degree program
Students who are under Bachelor’s Degree program will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK.
More than just a marketing management degree
Direct entry to level 1 of the degree:
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
5 Grade B’s in UEC with a Pass in Mathematics and English.
Passed Foundation program (minimum CGPA of 2.0).
Direct entry to level 2 of the degree:
Successful completion of the APU/APIIT Diploma or
Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU/APIIT Academic Board)
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programs based on the latest program standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programs will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by the Malaysian Qualifications Agency (MQA).
TOEFL IBT: 46-59
Pearson (PTE): 42
MUET: Band 4
This program is specifically designed to provide students with:
An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
Exposure to key areas including customer lifestyles and behavior, customer values, marketing communications, international marketing, marketing decision-making, and marketing management.
A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
Exposure to how the marketing discipline makes its impact in a variety of contexts.
Degree level 1
Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which businesses operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting. We will also expose them to business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programs have a common first year so that they will get a solid grounding in business management theories and practices.
Introduction to Management
Business and Communications Skills
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Degree level 2
A broader range of skills will be learned, in which students will gain a better understanding of functional management and business management, with a specialized focus on Information (Research & Advertising), Electronic Marketing, Customer Relations, and Creativity & Innovation. We will further nurture their independent learning to prepare them for the workplace and for further researches.
Behavioural Science in Organisation
Business Ethics and Governance
Creativity and Innovation
Critical Thinking in Management
International Culture and Communications
Business Research Methods
Marketing Intelligence and Research
Integrated Marketing Communications 1
Delivering Customer Value
Internship (16 weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Degree level 3
Students will make use of their previous studies and industrial experience to extend their familiarity in marketing strategies, discovering new opportunities, exploiting competitive advantage and decision-making processes, with aims to groom them as marketing specialists. A final year project requires them to explore a topic individually – they will demonstrate the academic and practical aspects of their ability in the chosen area of study.
Building Customer Relationship
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Leadership Theory and Practice
Retail Marketing Management
Strategic Marketing Planning
MQA compulsory subjects*
Ethnic Relations (M’sian Students)
Islamic & Asian Civilisation (M’sian Students)
Malaysian Studies (Int’l Students)
Malay Communication Language (Int’l Students)
Workplace Professional Communication Skills
Employee & Employment Trends
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Advertising & Promotions Manager
Marketing Communications Manager
Customer Service Manager
Content Marketing Specialist
APU - Leading digital transformation in business, management, and marketing
The Future is Technology - Every Business needs Future-Ready Digital Talents for the Digital Economy
As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organization.
For businesses to remain resilient and competitive, they need to innovate, adopt Digital Products, Digital Solutions, have a Digital Growth Strategy, use technology for expansion and growth, as well as equip their workforce with the necessary skill sets to embrace widespread transformation and the digital revolution in this Digital Age. The role of “Technology in Business” is vital and technology has challenged and changed every aspect of the way businesses operate at a fast pace. Rapid globalization has been possible because of technology. Anyone can now do business anywhere in the world with the use of high-speed internet, connectivity, and the presence of well-connected social media. Technology has boosted the development of E-Business, E-Commerce & Digital Marketing and it has brought new dynamics to the globalization of businesses.
Rise of e-commerce – Buying and selling without borders
As the global pandemic disrupted the world, internet shopping platforms became the dominant channel for consumers to shop for essential goods and services. It is forecasted that e-business and e-commerce will sustain this upward trend and continue to grow. As future e-business professionals, you will be trained to manage business beyond traditional borders, shaping you into professionals who are able to meet future business challenges.
Year 1: RM 28,200Year 2: RM 29,000Year 3: RM 29,800Total: RM 87,000
Year 1: RM 28,600 (USD 7,330)Year 2: RM 29,700 (USD 7,615)Year 3: RM 29,900 (USD 7,670)Total: RM 88,200 (USD 22,615)
​* Fees stated here do not include Deposits and other Miscellaneous Fees.