APU-DMU dual degree program
Students who are under Bachelor’s Degree program will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK.
More than just a marketing management degree
APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.
Direct entry to level 1 of the degree:
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
5 Grade B’s in UEC with a Pass in Mathematics and English.
Passed Foundation program (minimum CGPA of 2.0).
Direct entry to level 2 of the degree:
Successful completion of the APU/APIIT Diploma or
Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU/APIIT Academic Board)
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programs based on the latest program standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programs will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by the Malaysian Qualifications Agency (MQA).
TOEFL IBT: 46-59
Pearson (PTE): 42
MUET: Band 4
This program is specifically designed to provide students with:
An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
The ability to critically evaluate and recommend appropriate digital tools and techniques in utilizing the plethora of social media platforms in optimizing market potential.
Degree level 1
Students will learn fundamental essential skills required by every business management professional, and the basic understanding of the context within which businesses operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting. We will also expose them to business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programs have a common first year so that they are exposed to a solid grounding in business management theories and practices.
Introduction to Management
Business and Communications Skills
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Degree level 2
A broader range of skills will be learned, in which students will gain a better understanding of the broad range of digital tools, and the specialized skills to apply frameworks and planning techniques for interactive digital marketing. They will gain a solid understanding of the support of digital marketing in modern organizational operations. We will further nurture their creativity and innovation as well as independent learning to prepare them for the digitally spherical marketing environments.
Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods
Integrated Marketing Communications 1
Delivering Customer Value
Marketing Intelligence and Research
Probability & Statistical Modelling
Internship (16 weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Degree level 3
Students will make use of their previous studies and industrial experience to extend their familiarity with digital marketing strategies, discovering new opportunities, exploiting competitive advantage and decision-making processes, with aims to groom them as digitally savvy marketing specialists. A final year project requires them to take a hands-on digital marketing project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament to the student’s ability to face the major digital marketing scenarios with confidence and dexterity.
Building Customer Relationship
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing
MQA compulsory subjects*
Ethnic Relations (M’sian Students)
Islamic & Asian Civilisation (M’sian Students)
Malaysian Studies (Int’l Students)
Malay Communication Language (Int’l Students)
Workplace Professional Communication Skills
Employee & Employment Trends
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
Digital Marketing Executive
Social Media Strategist
Digital Marketing Content Writer
Digital Sales and Marketing Manager
Online Business Manager
Mobile Marketing Specialist
Search Engine Optimization (SEO) Specialist
Web Analytics Consultant
Web Content Management Analyst
Digital Creative Diagnostics Manager
Digital Marketing Communications Specialist
The increasing reliance on technology has changed the world all around us. Today, most organizations in every sector are migrating online, thereby, giving rise to Digital Marketing. Small-scale businesses to giants in the business world have realized that Digital Marketing is the most effective approach to bring their businesses to the right audience while accelerating business growth. With the COVID-19 pandemic disrupting most business operations, employers are also now actively seeking skilled employees with the right digital expertise to help drive business objectives such as revenue and brand awareness for their organizations.
Digital Marketing specialism will provide students with knowledge about a broad range of digital marketing technologies and how they are applied in practically infused digitized settings. As future Digital Marketing experts, they will also be exposed to appropriate digital marketing tools and techniques that professionals need to stay updated with the evolving digital marketing trends.
Year 1: RM 28,200Year 2: RM 29,000Year 3: RM 29,800Total: RM 87,000
Year 1: RM 28,600 (USD 7,330)Year 2: RM 29,700 (USD 7,615)Year 3: RM 29,900 (USD 7,670)Total: RM 88,200 (USD 22,615)
​* Fees stated here do not include Deposits and other Miscellaneous Fees.