BA (Hons) in International Events Management


Program Description

Accredited by: IOH

The international events sector has witnessed phenomenal growth and significant change in recent years. With global opportunities and a range of career choices, there has never been a more exciting time to pursue a career in International Events Management.

Our programme offers both a theoretical and practical approach to event management; from planning, marketing and staffing through to risk assessment and securing funding. You'll gain the skills and knowledge to create, manage and deliver successful events. You'll benefit from interactive and hands-on learning experiences, collaborating with business using social media, wikis, and blogs, providing you with practical skills that you can carry forward into your career.

Accredited by the Institute of Hospitality, this accreditation provides our graduates and future employers with the assurance that this degree is of a quality standard that is relevant to the needs of the hospitality, leisure and tourism industries and which meet accepted Institute of Hospitality international benchmark standards.

You will also benefit from industry speakers, field trips and real-life simulations that will provide you with networking opportunities, key insights and a competitive edge on entering the industry.

Your career

Graduates are highly employable with a wide range of possible career options, including event managers, event operations, festival co-ordinators, fundraising managers, conference organizers, project managers and police officers. Additionally, the global dynamic of this programme means that many graduates benefit from employment opportunities both at home and abroad.

What you will study

Year 1

Workplace Culture and Behaviour, the Business of Social Science, Foundations of Marketing, Fundamentals in Financial Management, Introduction to Event Studies, Events, Hospitality, and Tourism

Year 2

Society, Employability and Business, Essential of Managing Human Resources, Consumer Buying Behaviour, Creating and Designing Experiences, Event Delivery, and Management, option module

Year 3

The Enterprise Value Challenge, Business Research Methods and Skills, International Marketing Strategy, Event Policy and Resourcing, Urban and Regional Regeneration, option module

Year 4

Honours Dissertation, Event Tourism, Current Issues in International Events Management, Critical Event Studies, option module

Entry requirements

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Year 1

SQA Higher

ABBBB including English plus Nat 5 Maths at C

A Level

BCC PLUS GCSE Maths and English at C/4

ILC Higher

H1, H2, H3, H3, H3 including English PLUS Maths at O1

IB Diploma

25 points must include Maths


Level 3 Extended Diploma in relevant subject at DMM PLUS GCSE Maths and English at C/4

Year 3

HND Events Management or HND Hospitality Management with AB/BA in the graded units. Other related HND programmes may be considered.

English Language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.

Additional Information

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognized professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International Pathways

If you do not meet the English language requirements, you may be eligible for the English for University Study programme.

Fees and Funding

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Tuition fees 2018/19

  • Home: £1820
  • RUK: £9250*
  • EU: £1820
  • International: £11,500

*Total tuition fees for RUK students completing a three or four-year degree are capped at £27,750. Specific fees are subject to confirmation by the Scottish Government and may change once confirmed.

If you commence your studies in September 2018 or January 2019, these are the annual or module fees that apply to the duration of your course; however, fees are subject to change. For full details on how fees may change read our fees and refund policy.

Additional costs

In addition to course tuition fees, you may encounter additional costs during your time at University.


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.

If you have any questions or inquiries regarding scholarships available for 2018/19, please feel free to contact the student inquiries team.

The Moffat Centre

The Moffat Charitable Trust supports the Moffat Centre for Travel & Tourism, providing over £1 million in scholarships to GCU students. Outstanding applicants who wish to study Travel, Tourism or Events programmes starting this September can apply to be considered. The scholarship is worth up to £3600 and the deadline for applications is 28 July a 5pm. More info

International Student Start Dates

For new international students, orientation events start on 14 September 2018. This extra time is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.

There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.

Work Experience

Combining practical and academic skills ensures that our graduates have the necessary skills, knowledge, and expertise to succeed.

Throughout your degree, you'll be encouraged to undertake relevant, practical experience of working in the events industry. The teaching team has excellent industry links with events providers throughout Scotland which open a wide range of work experience opportunities for our students.

International Study Exchange

To enhance your global outlook you can add international experience to your programme by choosing a study exchange with one of our partner institutions across Europe, North America, Latin America and Asia.

Language Option

You can choose to study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian from beginners to professional level.

Assessment Methods

Our approach to the learning, teaching, and assessment is tailored to the needs of the events sector. We adopt a wide range of learning and teaching methods to ensure that you gain the necessary knowledge and understanding of the international business world, but also develop your intellectual and personal skills.

Our programme is designed to enhance the employability and professional competence of our graduates with the skills and attributes demanded by employers in a global economy, and provide you with the knowledge, skills and attributes to be responsible leaders of the future.

All modules include examinations and coursework in line with learning objectives. Assessment methods vary between modules and include unseen examinations, class tests, written coursework, presentations and group work.

Teaching Methods

The learning and teaching methods we use are designed to ensure that the programme is both vocationally relevant and academically challenging. Our approach is student-centered, practical, participative and relevant to the needs of the student and employers. We have moved away from the traditional teacher-centric learning in which the student's role is rather passive. Instead, we focus on a more independent learning approach, where you will be encouraged to generate and critically evaluate theory and practice.

As well as the traditional lecture, seminar and workshop formats, we adopt a multi-platform approach to learning that includes a wide range of supporting material, including podcasts, webinars (internet-based seminars), discussion boards and independent (including web-based) study. The nature of the classroom setting is a balance between knowledge transfer, interactivity, and group activities; with students having the opportunity to contribute to the learning environment.

Our range of modules from theoretical to practical and business-orientated will equip you with a critical awareness of the role of business in society and the wide range of knowledge and skills necessary to excel as a leader in the industry and social business or to launch your career as the entrepreneur.

Last updated Nov 2020

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Corporate responsibility and sustainability are fundamental concerns for every organisation. The Glasgow School for Business and Society seeks to address the complex challenges of the global economy, ... Read More

Corporate responsibility and sustainability are fundamental concerns for every organisation. The Glasgow School for Business and Society seeks to address the complex challenges of the global economy, while delivering social benefit to local and global communities. Read less
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