BA (Hons) in Fashion Marketing and Retailing

General

Program Description

Overview

Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion-focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas.

Ordinary degree students wishing to progress to the Honours fourth year will need to continue their studies in the UK.

Why study Fashion Marketing and Retailing at Heriot-Watt University's Dubai Campus?

  • Practical based programme with a strong emphasis on academic standards and ‘live’ collaborations.
  • Unique British fashion education where students are involved in the global marketing, promotion, advertising and retail process.
  • Praised highly for considerable active press and media coverage received since launching in Dubai.

Course content

First Year

A broad common first year for all Fashion students, which provides a strong skills base for the fashion industry. As well as studying the specific pathways, students will take Creative and Contemporary Studies to put their work in context. Courses include Marketing and Retailing, Fashion Communication, Textiles, Contemporary and Contextual Studies, Fashion Advertising and PR, CAD and Presentation Skills, and Production and Assembly Knowledge.

Second Year

Students explore current ideas, issues and innovations related to fashion marketing and retailing. Students engage in a higher level of learning in the areas of Buying, Promotion, Advertising, Merchandising, Brand and Customer Awareness, and Product Analysis and Development. Presentation skills are enhanced with the use of CAD and the exploration of various media and website development via Digital Application. A greater understanding of market and consumer is delivered through industry projects and collaborations in this year.

Third Year

Focuses on students becoming more actively involved in the fashion industry through a variety of interdisciplinary projects that enable the development of appropriate skills and knowledge. At this higher level of study, students undertake courses in Business Practice for Fashion, Management and Finance Reports, Industrial Styling and Trends Development.

Fourth Year

Available at Heriot-Watt University in the UK.

Career

Upon graduation, students pursue a range of careers and roles within the fashion industry and its related areas of marketing and retailing, including:

  • Fashion buying
  • Promotion and advertising
  • Fashion stylist
  • Fashion sourcing
  • Visual merchandising
  • Fashion coordinator
  • Fashion director
  • Retail merchandiser
  • Fashion public relations
  • Fashion writer
  • Retail logistics

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.0 Academic (with no element below 5.5).

Application deadline

Our Dubai Campus operates a rolling year-round admissions process: as soon as one intake has closed we begin accepting applications for the next one. It is also possible for you to defer your start date for up to a year.

Most students apply 6–10 months in advance of their chosen intake. We can accept applications up until 3 weeks before the start of each intake but you should note that a late application will almost certainly mean a delay in the provision of essential administrative services, such as your student matriculation card (without which you won't be able to access the library or online services).

Last updated September 2019

About the School

Pioneering British education in Dubai, with highly acclaimed degree programmes that meet the specific demands of local business and industry.

Pioneering British education in Dubai, with highly acclaimed degree programmes that meet the specific demands of local business and industry. Read less
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