This dynamic course offers you the chance to learn about fashion branding and marketing, preparing you for a successful career working in the global fashion industry, in the specialised areas of brand management and Marketing.
- digital print bureau
- photographic studio
- printmaking studio
- on-site library (with a very extensive range of databases, books and journals to support your research).
Why choose this course?
- Industry case studies
- practical studio equipment
- digital studios
- Lecture support
- VLE's with Blackboard
- Adobe Suite
- communication and presentation skills
- creative management skills
- problem-solving skills
- numeric ability.
Industry professionals interact with the course on projects as visiting speakers. You will engage in industrial visits and relevant cultural exhibitions, allowing you the opportunity to develop a professional portfolio of student work. You will also receive guidance on CV creation during the course to enhance your employability prospects.
The course embodies the latest teaching methods in learning and teaching including:
- practical sessions
- lecture styled delivery
- active creative workshops
- field trips
- guest speakers (from the fashion industry)
- group project work
- placement/work experience in the fashion industry.
Career and study progression
Graduates of the BA (Hons) Fashion Branding and Marketing will be well equipped to enter and succeed in a range of fashion careers both in full-time employment and freelance scenarios. These commonly fall into a number of categories including marketing and related specialist communications (in-house and agency.)
- Fashion marketing and social media marketing
- Fashion Brand (including in retailers)
- Fashion PR / press (in-house or agency)
- Specialist communications (e.g. digital marketing agency)
- Fashion Advertising
- Fashion Market research
You may also wish to undertake postgraduate study to specialise in a subject you've already studied or to explore something new.
We have a wide range of postgraduate courses offered by the London School of Film, Media and Design.
Studying with us
The first year modules provide an underpinning of knowledge and skills in the fashion Brand and Marketing environment that serves as the foundational elements for course progression.
In your second year, you will develop entrepreneurial skills by working on an industry-focused project and engaging in work experience. You will also improve your computer-aided skills—including marketing and branding communication material.
In your third and final year, you expand your knowledge to encompass the impact of globalisation on fashion. You will also research a particular area of interest in depth, from both theoretical and practical perspectives.
You will receive regular support from your personal tutor. Module tutors provide formative feedback and support designed to develop your learning and assessment.
There is wider university support through the University student portal highlighting timetables and contact information plus the highly active award-winning UWL Student Union.
Industry-focused assignment briefs will set practical projects where the outcome will be written, verbal and/or visual. Assessments are project-based, with no examinations.
Students will be encouraged to reflect on their personal knowledge and to feed this into all written and creative work.
What modules will I study as part of my course?
Year one (Level 4)
- Introduction to Fashion Branding and Marketing
- Fashion Forecasting and Contemporary Culture
- Consumer Behaviour and Trends
- Fashion Buying Concept to Consumer
- Fashion Business (start up)
Year two (Level 5)
- Creative Fashion Marketing
- Fashion Digital Creativity
- Internship or Industry Mentored Project
- Fashion Product and Visual Merchandising
- Entrepreneurship and Career Development
Year three (Level 6)
- Fashion Luxury Concept
- External Pitch and Presentation
- Research Planning
- Entrepreneurship Portfolio
- Major-negotiated Project
112 UCAS tariff points from Level 3 qualifications.
These can include:
- A Levels at grade B, B and C, or above
- BTEC Extended Diploma with Distinction, Merit, Merit
- Access to HE Diploma
You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.
Mature applicants (aged 21+): If you do not hold the above qualifications but possess relevant work experience, you are invited to apply. Your application will be considered on an individual basis.
Level 5 entry
If you wish to enter directly at level 5 of this course you will be required to follow procedures in accordance with the university regulations. The demonstration of appropriate knowledge, competencies and relevant industrial experience is required and will be considered by the relevant university board. You are an ideal candidate for entry at this level if you have a 120 undergraduate credit at level 4 or a CertHE in a related subject area.
Level 6 entry
If you wish to enter directly at level 6 of this course you will be required to follow procedures in accordance with the university regulations. The demonstration of appropriate knowledge, competencies and relevant industrial experience is required and will be considered by the relevant university board. You are an ideal candidate for entry at this level if you have a 240 undergraduate credits (at level 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.
International entry criteria
International students need to meet our English language requirement at IELTS 6.0 or above and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).
In some countries where teaching is in English, we may accept local qualifications.
About the School
The University of West London not only provides a high quality education closely linked to employment, but puts the student at the heart of a friendly and supportive community.