BA (Hons) in Entrepreneurship

Do you have a BIG idea? Are you set on building a business from the ground up? It is not just about preparing a great business plan and mastering the pitch to investors. Entrepreneurs don’t follow a career path – they make their own. Drive and determination are key qualities that make a successful entrepreneur; and at Sunway University, we provide the resources and support to help you realize your full potential and propel you toward your goals.

This degree focuses on in-depth knowledge of entrepreneurship through business planning, financing, marketing, management, information technology, and consulting. You will explore every aspect of a business and have continuous opportunities to engage in various aspects of entrepreneurship which include innovation and creative thinking. Apart from traditional business models, you would be exposed to corporate entrepreneurship, social entrepreneurship, family business management, and new venture exploration.

Through industry speakers and networking opportunities, you will gain a contextual understanding of the dynamism and vibrancy in the entrepreneurial environment throughout your experience within the program. The Sunway Innovation Labs (iLABS) provides you with the space to begin building your business, even as you are completing your degree.

On successful completion of the program, the graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Intakes

January, April, and September

Duration

3 Years Full-Time

Why Study Here?

Holistic Education

The US education system is one of the most flexible in the world, offering students unlimited choices of courses and focusing on an all-around learning experience. Adopting the US liberal arts approach of inclusiveness, industry relevance, and flexibility, Sunway ADTP has a strong track record of producing well-rounded students equipped for American higher learning.

Seamless Transfer into American Universities

We engage professors from US universities to deliver parts of our academic content. Each year, more than 100 US universities visit Sunway University providing a valuable opportunity for students to engage with and seek advice from admission counselors. We also host representatives from Western Michigan University (WMU) on campus who provide counseling services to students transferring to WMU.

Academic Mentorship and Support

Each ADTP student is assigned an academic advisor who will provide academic guidance and support. Our student-lecturer engagement is high extending over and beyond the classroom. One in four of our lecturers consistently receives “excellent teaching” awards.

Extracurricular Advantage

Each semester our students engage in out-of-class activities e.g. running projects and charity programs as part of their assignments, volunteering in cultural performances, or participating in international conferences. We celebrate bank holidays like Martin Luther King, Jr. Day, Independence Day, and Thanksgiving.

University Placement Guidance

We conduct workshops on all aspects of the transfer process—from selecting suitable universities and preparing applications to transitioning abroad. Our “Freshman Seminars” equip students with skills to succeed as a freshman. Our placement team continually supports students to transfer into “best fit” colleges. We receive study-abroad-semester students from US and non-US universities each year, many of which are our alumni for summer semesters. On top of our summer semester subject offerings, we support our alumni by providing referrals, offering proctoring services, and providing internship opportunities.

Programme Structure

Year 1

• Accounting for Decision Making
• Business Statistics
• Introductory Economics
• Business Law
• Principles & Practice of Management
• Principles of Business Finance
• English for Business
• Principles of Marketing
• Business Computing
• Principles of Entrepreneurship

Year 2

• Communication Skills
• Small Business & the SME Sector
• Operations Management
• Corporate Entrepreneurship & Innovation In A Global Context

Year 3

• Electronic Commerce
• Business Ethics & Social Responsibility
• Franchising
• Innovation
• Strategic Management
• Family Business
• New Venture Planning 1
• Social Context of Entrepreneurship
• New Venture Planning 2
• Leadership
• Internship

Electives (subject to change)(Choose 3 in Year 2 & Year 3)

Opportunity to explore the latest trends in Entrepreneurship, including

Strategic Marketing:

• Marketing Management
• Consumer Behaviour
• Services Marketing
• Professional Sales and Management

Strategic Business:

• Human Resource Management
• Organisational Behaviour & Culture Management

Data Analytics:

• Business Database Systems
• Business Data Mining
• Marketing Analytics

Computer Sciences:

• Web Fundamentals
• Programming Principles

Additional MOHE compulsory General Studies subjects

for Local Student

• Appreciation of Ethics and Civilisation
• Philosophy and Current Issues
• Community Project
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student

• Malay Language for Communication 2
• Appreciation of Ethics and Civilisation
• Community Project

Career Prospects

• Build your own start-up!
• Grow and expand your family business!
• Work for any business organization that values creativity, innovation, and entrepreneurial risk-taking!