An ever-expanding landscape
Blending creative practice with marketing theory, this course develops students’ capabilities and skill sets to enter the exciting world of advertising and marketing. Being based at London South Bank University you are just a stone’s throw away from the centre of London, giving you access to a fantastic range of galleries, museums and cultural centres that will fuel your creative imagination. London is literally your classroom as you will take trips to iconic locations such the world-leading Tate Modern gallery and The Victoria and Albert Museum of art and design.
Learning on the course takes a practice, agency-led approach, meaning you will gain an understanding of what is like to work in a real world digital media and communications landscape. Expanding your knowledge and experience of industry, you will hear from speakers who are practitioners and experts in their field, attend D&AD (Design & Art Direction) events, and work with your lecturer to identify an optional work placement that allows you to explore your interests. The course is also accredited by the Chartered Institute of Marketing (CIM), ensuring you get the skills and knowledge you need to pursue the career you want.
We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2019.
Why Advertising at LSBU?
- Top 5 in London for graduate prospects in Marketing (Complete University Guide 2019).
- Multi-million-pound Elephant Studios: Learn with Arri Cameras and in Dolby Atmos Surround Sound studios. Our cinemas, design suites, and film studios are some of the best in the UK.
- Inspiring location: we’re a short walk from the Southbank Centre, National Theatre, BFI IMAX, Tate Modern, Royal Festival Hall, The Old Vic Theatre, and The Young Vic.
- Top 4 amongst London competitors for learning resources and opportunities in Marketing (National Student Survey 2018).
Key course information - ordered by mode
During the course, you'll learn vital marketing principles, cross-platform creative practice, and how to best manage a brand. What’s more, our optional work placement (Year 2) will give you the opportunity to understand and enact key skills and competencies in situ.
- Principles of marketing
- Visual analysis
- Managing social media
- Marketing in a digital media
- Introduction to the cross-platform creative practice
- The consumer behavior analyst
- The communications manager
- Advanced creative practice
- Cultural identities in advertising
Plus one option from:
- E-commerce and digital marketing
- Work placement
- Professional practice in creative advertising
- Global cultures
- Brand management
- Marketing strategy and planning
Plus one option from:
- PR, propaganda and persuasive communication
- Advertising account planning
- Managing luxury brands and branding
- Direct and digital marketing strategy
On completion of the course, you'll have the advantage of accessing careers in creative advertising marketing and communications.
This course can lead you to develop a career in variety of creative jobs such as:
- Art Director
- Content Writer
- Social Media Manager
- User Experience Designer
- Marketing Manager
- Account Management.
You'll also have the option of progressing to MA programmes such as Advertising, Digital Marketing and Marketing Communications.
We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
The course content draws on the opportunities offered by our brand new, advanced production facilities located in Elephant Studios at LSBU. You'll have access to a vast range of media equipment and studio spaces, such as a digital newsroom; digital design, film, and sound studios; and edit suites for visual effects. You’ll be learning within a highly creative community of undergraduate and post-graduate practitioners able to collaborate on projects.
The Elephant Studios at LSBU Mac Lab is fitted with Quad-Core and Dual GPU MacPros, available for digital media workshops and unsupervised student work.
The Photography Studio is a double-height space with a photography lighting grid, air conditioning, green room (for make-up and wardrobe) and two colourama separate systems with a range of backdrop options (including vinyl and paper).
The Grading Suites have neutral wall colors and lighting to provide optimal conditions for the colorist. The premium suite (Grading Suite 1) includes a Dolby calibrated screen to ensure ideal conditions.
A photographic specialized print lab that includes five A2 printers, an A0 printer, a mounting press and six MacPros with specialist monitors.
This 36 seat cinema features a 4K projector and 5.1 sound playback and is ideal to preview production work before it goes out to the public.
Film Studio and Soundstage
The Film Studio is a double-height room with a lighting grid, DMX lighting control, green screen backdrop, air conditioning, green room (for make-up and wardrobe) and sound isolation for use as a soundstage.
Teaching and learning
Teaching is designed to support and develop your technical, creative and professional abilities. The following are some of the forms your teaching and learning will take:
- Lectures on both the practical and theoretical side of creative advertising
- Technical workshops
- Project and ideas work
- Small group seminars
- Group and individual tutorials
The course is taught by a team of practitioner-academics who are at the forefront of their fields.
As an undergraduate Arts and Creative Industries student, you will be allocated a named tutor during your first three weeks at LSBU. The role of your tutor is to be your primary contact for academic and professional development support.
Your tutor will help you get the most out of your time at LSBU, providing advice and signposting to other sources of support in the University.
Your tutor should be the first person at the university that you speak to if you are having any difficulties that are affecting your work. These could be academic, financial, health-related or another type of problem.
You will have appointments with your personal tutor at the beginning and end of each semester for 30 minutes. Weekly drop in times will be made available and you can contact your tutor for additional support by email or in class.
- A Level BCC or;
- BTEC Extended Diploma MMM or;
- Access to HE qualifications with 9 Distinctions 36 Merits or;
- Equivalent level 3 qualifications worth 106 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English or equivalent (reformed GCSEs grade 4 or above)
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.