APU-DMU dual degree program
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK.
More than just a business management degree
APU's BA (Hons) in Business Management with a specialism in Digital Leadership degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.
Direct entry to level 1 of the degree
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
5 Grade B’s in UEC with a Pass in Mathematics and English.
Passed Foundation program (minimum CGPA of 2.0).
Direct entry to level 2 of the degree:
Diploma in accounting
Successful completion of the APU/APIIT Diploma or
Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU/APIIT Academic Board)
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programs based on the latest program standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programs will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by the Malaysian Qualifications Agency (MQA).
TOEFL IBT: 46-59
Pearson (PTE): 42
MUET: Band 4
This program is specifically designed to provide students with:
A broad range of digital technologies, knowledge, and skills for digital business transformation and nurture digital leaders or e-entrepreneurs for the future economy.
Necessary knowledge and contents on the most in-demand skills in digital leadership, namely digital transformation, digital marketing, digital execution, digital finance.
Degree level 1
Students will gain a basic understanding of the context within which business operates - Management, Law, Accounting, Economics, Entrepreneurship, and Marketing. We will also expose them to business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programs have a common first year so that they will get a solid grounding in business management theories and practices.
Introduction to Management
Digital Thinking and Innovation
Business and Communication Skills
Fundamentals of Entrepreneurship
Degree level 2
Students will be exposed to a more advanced level of curriculum, in which students will gain deep insight and skills on how digital technologies and business models are radically changing competitive dynamics across industries. An in-depth understanding of functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture their independent learning to prepare them for the future digital workplace.
Behavioural Science in Organisation
Business Ethics and Governance
Business Research Methods
Enterprise Resource Planning with SAP Platform
Leading Digital Business Transformation
Critical Thinking in Management
Elective modules (choose 2)
Managing Finance OR Financial Management
Commercial Law OR Company Law
Internship (16 weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Degree level 3
Students will make use of their previous studies and industrial experience to extend their familiarity in tackling practical and current issues of digitalization in the business world. Students will gain a solid understanding of the contemporary phenomena of digitalization, mechanisms for analyzing the implications of digitalization, and the solutions to deal with change in a complex environment. A final year project requires them to explore a topic individually in which they will demonstrate the academic and practical aspects of their ability in the chosen area of study.
Digital Strategy and Analytics
Investigation in Digital Leadership
Digital Leadership Project
Elective modules (choose 2)
Corporate Finance OR Building Customer Relationships
Strategic Marketing Planning OR Innovation
Management and New Product Development
MQA compulsory subjects*
Ethnic Relations (M’sian Students)
Islamic & Asian Civilisation (M’sian Students)
Malaysian Studies (Int’l Students)
Malay Communication Language (Int’l Students)
Workplace Professional Communication Skills
Employee & Employment Trends
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
Business IT Analyst
Digital Transformation Manager
Digital Technology Consultant
Digital Solutions Leader
Digital Media Specialist
Digital Strategy Manager
Chief Digital Officer
APU - Leading digital transformation in business, management & marketing
The Future is Technology - Every Business needs Future-Ready Digital Talents for the Digital Economy
As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organization.
For businesses to remain resilient and competitive, they need to innovate, adopt Digital Products, Digital Solutions, have a Digital Growth Strategy, use technology for expansion and growth, as well as equip their workforce with the necessary skill sets to embrace widespread transformation and the digital revolution in this Digital Age. The role of “Technology in Business” is vital and technology has challenged and changed every aspect of the way businesses operate at a fast pace. Rapid globalization has been possible because of technology. Anyone can now do business anywhere in the world with the use of high-speed internet, connectivity, and the presence of well-connected social media. Technology has boosted the development of E-Business, E-Commerce & Digital Marketing and it has brought new dynamics to the globalization of businesses.
Rise of e-commerce – Buying and selling without borders
As the global pandemic disrupted the world, internet shopping platforms became the dominant channel for consumers to shop for essential goods and services. It is forecasted that e-business and e-commerce will sustain this upward trend and continue to grow. As future e-business professionals, you will be trained to manage business beyond traditional borders, shaping you into professionals who are able to meet future business challenges.
Year 1: RM 28,200Year 2: RM 29,000Year 3: RM 29,800Total: RM 87,000
Year 1: RM 28,600 (USD 7,330)Year 2: RM 29,700 (USD 7,615)Year 3: RM 29,900 (USD 7,670)Total: RM 88,200 (USD 22,615)
​* Fees stated here do not include Deposits and other Miscellaneous Fees.