The BA (Hons) Marketing Management at Cardiff Met has been developed in conjunction with the Chartered Institute of Marketing (CIM) syllabuses. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry.
The Chartered Institute for Management (CIM) describes marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". Marketing is a critical business function and is perhaps the most important component in determining a business' profitability.
Upon graduating you will have a wide base of marketing and management knowledge in what marketers say will be the most important knowledge capabilities in 5 years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation and be able to speak French, Spanish or Mandarin Chinese. You will also have the personal capabilities senior managers expect of a professional marketer: creative, commercially-astute, inspiring and not risk adverse.
Our BA (Hons) Marketing Management degree has been awarded the CIM ‘Graduate Gateway’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. In addition to this you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.
The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation - just read Nick Saunders story [link to Blog]. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.
Learning & Teaching
The student-centred approach to learning and teaching will be encouraged through the use of specific teaching strategies; case studies; projects; tutorials; practical exercises, supplemented by the use of appropriate support materials; lectures from business experts; videos; computer software. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.
Employability & Careers
During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.
Entry Requirements & How to Apply
Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England), plus 112 points from at least two A levels (or equivalent).
Typical offers may include:
112 points from at least two A levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
RQF BTEC National Extended Diploma/Cambridge Technical Diploma DMM
112 points from the Irish Leaving Certificate at Highers to include 2 x H2 grades. Higher level subjects only considered with a minimum grade H4
112 points from at least two Scottish Advanced Highers to include grades DD
112 points from the Access to Higher Education Diploma
*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSEMathematics or Mathematics – Numeracy