BA (Hons) Marketing (PR and Advertising)

General

Program Description

Offering a practical, in-depth study of one of the most exciting business disciplines, this specialist degree equips you to plan effective communication campaigns that deliver the right message to the right people in the right way.

Why choose this course?

Build skills in marketing communications, PR and advertising. Keep up to date with the latest multi-media techniques. Learn how a strong, consistent brand image is developed – and the impact it has on business profitability. Marketing at Derby is ranked Top 10 in the Guardian University Guide 2020.

Is this course for you?

If you’re intrigued by the way companies promote products, services and brands to different audiences, BA (Hons) Marketing (PR and Advertising) is the right choice. It’s accredited by the Chartered Institute of Marketing (CIM) so – if you choose specific modules – you’ll gain exemptions towards the CIM Diploma in Professional Marketing.

How you will learn

Whether in a classroom, computer lab or studio, all your learning will be framed in a business context. We encourage you to be creative – devising eye-catching media, memorable slogans and mood boards to produce powerful communications.

Opportunities and experiences

Through live company projects, networking with marketing agencies, trade fairs and exhibitions, you’ll gain insights into the latest trends and ideas. You can even choose to spend a semester studying at CEU San Pablo University in Madrid.

Careers and employability

BA (Hons) Marketing (PR and Advertising) propels you to success in areas like account, product, brand or communications management. Your skills in campaign development and analysis will set you apart as a marketer who can demonstrate real return on investment. Our graduates now make their mark everywhere from multinational blue-chip companies to their own agencies.

Last updated Jan 2020

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About the School

Here at the University of Derby, we believe anything is possible. With a broad range of courses at foundation, undergraduate and postgraduate level, we can help you get your career off to a great star ... Read More

Here at the University of Derby, we believe anything is possible. With a broad range of courses at foundation, undergraduate and postgraduate level, we can help you get your career off to a great start. We know how important it is to have the best teaching, and we’re proud to be rated Gold in the Teaching Excellence Framework; but we also offer so much more, with some of the best university facilities in the country, opportunities for industry experience and practical, hands-on learning to make your studies relevant to life after graduation. To help broaden your horizons, we offer a wide range of opportunities to study abroad, whatever your subject – a great way to experience a different culture, meet new people and add to your CV. Read less