BA (Hons) International Business with Communication Studies

General

Read more about this program on the school's website

Program Description

Key information

  • Degree: International Business with Communication Studies BA (Hons)
  • Types of study: Full-time
  • Duration: Three or four years depending on entry qualifications
  • Start date: September 2020

For this programme, you will spend your entire degree programmes in Ningbo China with ‘study abroad’ opportunities.

138967_2.jpg

©University of Nottingham Ningbo China

Course overview

This course provides you with a broad education in the theory of and practice of business management, with an emphasis on international business issues, language and communications. The combined degree aims to provide a better understanding of the way in which organisations might be made to operate more effectively in the communications-dominated contemporary world.

The business element of the degree is based on a set of core modules: organisational behaviour, strategic management, marketing, finance and accounting, and international business. Communications studies cover language, culture and media as well as information technology-related communication subjects.

This course is an excellent foundation for a wide range of careers in business and industry and the media. It will equip you with a range of skills and knowledge that will be of practical use in a challenging global work environment. 

Special features

  • A combined degree that aims at preparing students for doing business effectively in a communications-dominated world
  • A wider range of career options in the business, industry and the media.

Course structure

The degree is offered as a three or four-year programme depending on your entry qualification.

For domestic students, the course structure follows the Chinese higher education system and is based on a four-year program. For international students, with relevant qualifications, the course structure follows the UK higher education system and is based on a three-year programme.

Preliminary year

The preliminary year is designed to help you develop your English language skills so that you can make the most of your degree programme. 

This special English language programme designed by the English for Academic Purposes experts at the University's Centre for English Language Education is carefully integrated with academic content modules so that you are prepared fully for years two to four of your degree programme.   

*Note: This year is not compulsory for students with appropriate qualifications for year two entry.

Module Code Module Title Credits Taught
CELEN048 Undergraduate Reading and Writing in Academic Contexts 20 Autumn
CELEN069 Oral Communication Skills A 10 Autumn
CELEN042 Introduction to Business Economics 15 Autumn
CELEN045 Introduction to Analytical Thought 15 Autumn
CELEN082 Oral Communication Skills B 10 Spring
CELEN051 Undergraduate English in Specific Academic Contexts A: Arts & Social Sciences 20 Spring
CELEF002 Introduction to Information Technology 15 Spring
CELEN041 Introduction to Business & Management 15 Spring

Qualifying year

The qualifying year provides a foundation for Parts I and II of the degree.

All credits of language modules selected must be within the same language. Students may only choose a language in which they have no prior experience.  

The following is a sample of the typical compulsory modules. There are also optional modules, from which you can choose to develop a combination that fits your career interests. Please refer to the module catalogue for more information.

Compulsory

Students must take all modules in this group

BUSI1116Entrepreneurship:  Theory and practice20Full Year

Module Code Module Title Credits Taught
BUSI1114 Business Economics 20 Full Year
BUSI1088 Work and Society 10 Autumn
INCM1032 Communication and Technology 20 Autumn
BUSI1086  Organisational Behaviour 10 Spring
INCM1030 Communication and Culture 20 Spring

Restricted

Group:1

Students must take 10 credits from this group

Module Code Module Title Credits Taught
BUSI1087 Quantitative Analysis for Business 10 Autumn
BUSI1074  Quantitative Methods 1b 10 Autumn

Group:2

Students must take 10 credits from this group

Module Code Module Title Credits Taught
BUSI1073 The Digital Economy 10 Spring
BUSI1091  Humanistic Philosophy in Modern Business 10 Spring

Compulsory

Students must take all modules in this group

Module Code Module Title Credits Taught
BUSI2178 Marketing Management 20 Autumn
INCM2028 Cultural Analysis 10 Autumn
BUSI2181 Technology and Organization 20 Spring
INCM2029  Public Relations and Propaganda  10 Spring

Restricted

Group:1

Students must take a minimum of 0 and a maximum of 40 from this group

Module Code Module Title Credits Taught
BUSI2105 Quantitative Methods 2A 10 Autumn
BUSI2120 Corporate Entrepreneurship 10 Autumn
BUSI2124 Introduction to Management Science for Business Decisions 10 Autumn
BUSI2179 Human Resource Management with International Perspectives 20 Autumn
BUSI2180 Industrial Economics I: Economics of Organisation and Innovation 20 Autumn
BUSI2128 Analysing organisations 10 Autumn

Group:2

And students must take a minimum of 0 and a maximum of 40 from this group

Module Code Module Title Credits Taught
BUSI2182 Industrial Economics II: Pricing and Decision Making 20 Spring
BUSI2183 Firm Strategy and Internationalisation 20 Spring
BUSI2107  Introductory  Econometrics  10 Spring
BUSI2102 Economic Development in Asia 10 Spring
BUSI2109 Introduction to Business Operations 10 Spring
BUSI2131 Marketing analytics 10 Spring
BUSI2140 Principles of Taxation 10 Spring
BUSI2132 The consumer Psychology of Brands 10 Spring
BUSI2129 Managing Across Cultures 10 Spring
BUSI2184 Trends in HRM and Organisational Development 10 Spring

Group:3

And students must take a minimum of 0 and a maximum of 30  from this group

Module Code Module Title Credits Taught
BUSI1113 Fundamentals of Financial and Management Accounting 20 Full Year
BUSI1112 Business Law 20 Full Year
BUSI1070 Business Finance 10 Spring
LANG1062 Inter Faculty French 1a 10 Autumn
LANG1064 Inter Faculty German 1a 10 Autumn
LANG1066 Inter Faculty Japanese 1a 10 Autumn
LANG1068 Inter Faculty Spanish 1a 10 Autumn
LANG1084 Mandarin Listening and Speaking 1A 10 Autumn
LANG1070 Inter Faculty Korean 1A 10 Autumn
LANG1063 Inter Faculty French 1b 10 Spring
LANG1065 Inter Faculty German 1b 10 Spring
LANG1067 Inter Faculty Japanese 1b 10 Spring
LANG1069 Inter Faculty Spanish 1b 10 Spring
LANG1085 Mandarin Listening and Speaking 1B 10 Spring
LANG11071 Inter Faculty Korean 1B 10 Spring

Group:4

or students must take a minimum of 10 and a maximum of 20 from this group

Module Code Module Title Credits Taught
INCM2025 Emergence and Development of the Culture Industry 10 Autumn
INCM2031 Global Media & Communication 10 Autumn
INCM2032 Translating Cultures 10 Spring

Year 4

Compulsory

Students must take all modules in this group

Module Code Module Title Credits Taught
BUSI3188 Strategic Management: Perspective, Process and Practice 20 Full year
BUSI3189 Business Ethics and Sustainability 20 Full year
BUSI3194 International Business Environment and Strategy 20 Autumn
BUSI3198 International Alliances 10 Spring

Restricted

Group:1

Students must take a minimum of 0 and a maximum of 30 credits from this group

Module Code Module Title Credits Taught
BUSI3101 Corporate Restructuring and Governance 10 Autumn
BUSI3115  Logistics and Supply Chain Management 10 Autumn
BUSI3118 Marketing Services 10 Autumn
BUSI3119 Advanced Calculus for Business, Economics and Finance 10 Autumn
BUSI3195 Globalization and innovation in China 10 Autumn
BUSI3196 Economics of Regulation and Public Choice 20 Spring
BUSI3116 Management of Quality 10 Spring
BUSI3145 Digital Marketing 10 Spring
BUSI3124 Stochastic Calculus and Numerical Analysis 10 Spring
BUSI3120  Strategic Innovation Management 10 Spring
BUSI3146 Brand Management 10 Spring
BUSI3144 Issues in Contemporary Leadership 10 Spring
BUSI3199 Managing Headquarters – Subsidiary Relationships 10 Spring

Group:2

And students must take a minimum of 20 and a maximum of 40 credits from this group

Module Code Module Title Credits Taught
INCM3042 Humour and Culture 20 Autumn
INCM3041 Critical Communication 20 Autumn
INCM3047 Documentary and Reality 20 Autumn
INCM3034  The new Media World: Social, Cultural and Political Development 20 Spring
INCM3045  Media Management  20 Spring
INCM3046  Digital Games as Communication  20 Spring 
LANG2055 Inter Faculty French 2a 10 Autumn
LANG2057 Inter Faculty German 2a 10 Autumn
LANG2059 Inter Faculty Japanese 2a 10 Autumn
LANG2061 Inter Faculty Spanish 2a 10 Autumn
LANG2077 Mandarin Listening and Speaking 2A 10 Autumn
LANG2063 Inter Faculty Korean 2A 10 Autumn
LANG2056 Inter Faculty French 2b 10 Spring
LANG2058 Inter Faculty German 2b 10 Spring
LANG2060 Inter Faculty Japanese 2b 10 Spring
LANG2062 Inter Faculty Spanish 2b 10 Spring
LANG2078 Mandarin Listening and Speaking 2B 10 Spring
LANG2064 Inter Faculty Korean 2B 10 Spring

Group:3

And students must take a minimum of 0 and a maximum of 20 from this group

Module Code Module Title Credits Taught
BUSI3088 Business School Dissertation 20 Full Year

138966_1.jpeg

©University of Nottingham Ningbo China

Careers and further study

The majority of our graduates were employed by leading global companies such as Citi Bank, Standard Chartered Bank, The Royal Bank of Scotland, Bank of China, PwC, KPMG, Deloitte & Touche, L’oreal, Wrigley, Siemens, Mars, Ogilvy & Mather, Nestle, Neilsen, and McKinsey.

For those who pursue further study in the class of 2018, 33.3% were admitted by World Top 50 universities according to QS Ranking. Examples of further study destinations include the Australian National University, the University of Manchester and the Chinese University of Hong Kong.

Entry requirements

Entry requirements for our programmes vary depending on your school qualifications, which determine your entry into either the preliminary year (Year 1) or qualifying year (Year 2). Please visit our website for more detailed information.

*Entry for Mainland Chinese students is through the National Higher Education Entrance Examination, commonly known as Gaokao.

Last updated Sep 2020

About the School

The University of Nottingham Ningbo China (UNNC) was the first Sino-foreign university to open its doors in China. Established in 2004, with the full approval of the Chinese Ministry of Education, we ... Read More

The University of Nottingham Ningbo China (UNNC) was the first Sino-foreign university to open its doors in China. Established in 2004, with the full approval of the Chinese Ministry of Education, we are run by the University of Nottingham in partnership with Zhejiang Wanli Education Group, a key player in the education sector in China. Read less