What to expect on the course
Rapid advances in technology, and near-universal access to mobile devices, has transformed the landscape of visual content creation. The way audiences consume media has fundamentally changed. Programme makers and advertisers are therefore hungry for imaginative entertaining work – especially in moving image and animation.
BA (Hons) Illustration & Animation at HCA capitalises on the natural link between illustration and animation, arming you with the knowledge, inspiration and support you need to make your mark on this thriving industry.
As on our sister Illustration course, you will build on your ability to tell a story, convey an emotion or explain an issue through images. However, your creative path will diverge from the pure illustration students as you develop specialist skills in animation techniques.
As an HCA Illustration & Animation student, you will be encouraged to explore the creative and often unexpected potential of illustrated and animated images.
On Illustration & Animation at Hereford, we support your chosen specialism. When you join our broad-based course, we will help you to to develop a distinctive approach based on your interests and experience.
You will have the opportunity to take part in many small group workshops and drawing classes throughout your time studying on the course. You will also benefit from talks by our experienced course tutors, workshop technicians and visiting practitioners. When it’s time to get to work on your projects, you can do so in your individual, personalised workspace.
We encourage group discussions and hold regular group feedback sessions, including both illustration and specialist illustration & animation students, so that students can encourage support one another. One-on-one tutor time means you get the individual help you need with a variety of projects, where you could be making anything from gif for an online newspaper to a projection for a live music event.
At HCA, you will have access to cutting edge animation equipment and software, including a stop-frame rig and Cintiq drawing tablets. Offering a sturdy footing in traditional processes alongside these modern techniques, this course presents an alternative to a pervasive computer-generated aesthetic. This includes drawing that moves, animation that isn’t lead by drawing at all, short witty films that require no explanation and ‘ambient’ animation.
A place at HCA also provides trips to cultural epicentres as well as opportunities to take part in live briefs with external clients, offering real-world, professional experiences before you even graduate.
Illustration & Animation at Hereford keeps its eye on the horizon of contemporary practice through its association with many high-profile professionals and internationally renowned events. Option modules offer the chance to customise your program of study and collaborate across courses and years. All students take Critical Studies, where you can gain fascinating insights into the subject you love. The theory you master in Critical Studies will help you answer the question: where do I want to take my practice?
Boost your employability with flexible skills across illustration and animation.
Cutting-edge animation facilities as well as traditional illustration workshops.
Explore expressive, creative and innovative animation.
Small group teaching in a friendly studio environment.
Individual workspaces that you can make your own.
Exceptional access to tutorial support and technical advice.
Inspiring, high profile visiting practitioners.
Live project briefs.
Develop your own visual language and evolve a unique style.
Studios and Workshops
HCA offers the use of state of the art drawing tablets: Cintiqs, excellent Stop Motion facilities including a dedicated space with lighting rig, along with an impressive range of industry-standard software including Dragonframe.
Students benefit from excellent IT facilities and support that provides industry-standard software on both PC and MAC systems. This includes the complete Adobe suite of products, including Photoshop, Illustrator and After Effects, plus I-stop Motion and Final Cut Pro for video post-production.
HCA Illustration & Animation students also have access to technical support in superb craft-orientated workshops that use traditional print processes, including letterpress, collagraphy, mono-printing, engraving, etching and screen-printing.
©Hereford College of Arts
A range of expert visiting practitioners contributes to the course. These have included award-winning illustrators: A range of expert visiting practitioners contribute to the course. These have included award-winning illustrators: Clive Hicks-Jenkins, Jonny Hannah, Rebecca Gibbon, Matthew Richardson, Alice Pattulo, Mark Hearld, Geoff Grandfield, Martin Ursell, Rebecca Gibbon and animators: BAFTA-winning director Jonathan Hodgson and Sarah Salter of Salty’s Animation. Our students have taken part in Seminars with Quentin Blake Athay Festival, Oliver Jeffers and teamed up with HCA honorary fellow Nick Sharrat.
You will meet professional practitioners on inspiring local, national and international visits. In the past students have met Creative Director Barbara Ryan in Amsterdam and Animation Oscar-nominated Javier Mariscal in Barcelona.
Your Creative Future
You will be able to use your showreel to begin your career as a freelance illustrator-animator or to work in-house for related media and design houses or multi-media production companies. Graduates are also equipped for a broad range of roles in the creative industries as technicians, demonstrators or teachers. You will also be able to go on to study the subject further, at MA level.
What you will study
Introduction to Year 1
Investigative, experimental and analytical
In the first year, you will explore the role of drawing as a key, core skill to both illustration and animation. You will study processes and techniques in the production of moving and static imagery, relating to original and adapted narratives.
Introduction to Year 2
The second-year continues to develop your key specialist skills relating to processes and techniques. Modules will be heavily based on workshops and technical development and exploration, beginning with traditional processes but offering opportunities to fuse and combine elements in new and expressive combinations.
There will be opportunities to work with Graphics students in a digital environment, exploring non-figurative (typographic and information) applications as well as developing specialist approaches to pre-production.
Introduction to Year 3
Confirmation of Practice
Your final year is where you will hone your specialist area of interest within illustration & animation. You will have the opportunity to develop your research and practice during your personal project and your dissertation (or dissertation alternative). We support you to do this through negotiation and discussion of these bodies of work.
You will create a portfolio which showcases your individual, specialist illustration practice. You will also make introductory media and visual assets, such as innovative business cards and a striking web presence, to achieve your early career goals on graduation.
©Hereford College of Arts
Minimum age 18.
Successful portfolio interview.
Academic achievement – we would normally expect applicants to have achieved 80 UCAS Tariff Points at entry but, whilst qualifications are important, our offers are not solely based on academic results. We may make offers based on other evidence of talent and suitability for the course.
80 UCAS Points on the New UCAS Tariff system for 2017 equates to 200 UCAS points on the previous points system – for more details please see tariff explanation and advice on the UCAS website.
Applicants whose first language is not English – proof of IELTS overall score of 6.0 with a minimum of 5.5 in all sections (reading, writing, listening & speaking) is required.
Applications from mature students with relevant experience will also be considered.
Recognition of Prior Learning Opportunities – the college welcomes applications from students with prior learning and/or previous experience. Further details on eligibility can be found on page 15 of our Admissions Policy.
Alternatively, please contact us at firstname.lastname@example.org and we can offer further advice on HCA and the UWTSD awarding body requirements.
A new creative campus for Hereford:Station Approach Student Accommodation
With a heavy heart, we announce to you that the new Station Approach student accommodation build will not be opening to students as planned on the 21st of September 2020. Construction was delayed due to the Covid-19 pandemic and although they have been working tirelessly to catch up the building will not be ready for students until the 2nd of January 2021. We appreciate this is not ideal news and will have an impact on the plans of the new 2020/21 cohort of students. However, the City heart living team have put things in place so that students are able to come in September and have a temporary comfortable home to start the new term in.
Station Approach is new, purpose-built accommodation for Hereford College of Arts students in the heart of the City, within easy walking distance of the HCA’s teaching campuses.
The accommodation has been specially designed for the college, and HCA staff and students have been involved with the design concepts and the decision-making around how the building will operate as a homely, creative hub.
The accommodation is located next to Hereford Railway Station and is mid-way between the two teaching campuses (College Road & Folly Lane) and the city centre. This gives easy access to all the social and cultural resources of the City as well as connections with the wider community.
The majority of rooms are arranged in clusters with a shared kitchen and living space, all bedrooms are en-suite.
The building has a unique focus on the display of creative work both internally and externally and there is an exceptional, spacious social space on the ground floor designed for exhibitions and performance as well as informal socialising.
This new building benefits from an innovative, ‘smart’ off-site construction process that supports exceptional quality.
Station Approach is within a couple of minutes’ walk of many facilities to support students independent living including a large supermarket opposite the site.
Hereford’s modern, multi-GP Medical Centre is opening a few hundred metres along the road.
The site gives students easy access to the beautiful green space of Churchill Gardens as well as entertainment such as Hereford’s popular Bowling Alley.
For travelling further, afield Station Approach couldn’t be better placed for rail, bus, bike and taxi.
Station Approach will be run to promote student community and student wellbeing.
It will have a staffed reception during the day and emergency contact service out of hours.
Individual bedrooms include creative wall-boards to for students to personalise with a display of their own work or sources of inspiration.
Year-round events and social programme curated by the Station Approach management team in collaboration with students will support the creative community.
Student reps and HCA staff will be involved in on-going decision making around campus management.
Abigail Appleton, the Principal, said: “It’s been really exciting for me to work with partners who are as committed to supporting the student community and student wellbeing as Cityheart. We are opening the Station Approach to the second and third years as well as the first years as this reflects our ethos to develop an interconnected college community. It promotes sociability, collaboration, creativity and supportive behaviour between year groups. We are also working with Hereford’s new engineering education pioneer NMiTE, and degree students starting their new programme are also invited to apply for rooms in Station Approach. Creative arts practice and innovative engineering have a great deal in common. I’m thrilled HCA’s students have this chance to live within the same creative hub and look forward to seeing many creative collaborations emerge.”
Some of our partners
Development Company Cityheart Partnerships specialises in working with the public sector and has delivered smaller scale Student Accommodation buildings across the UK as well as Healthcare buildings. It has a strong ethos of working closely with partners and delivering sustainable solutions. From Director Alastair Gourlay to Operations Manager Sian Evans, Cityheart is as passionate as we are about ensuring students are happy and supported in their residential accommodation.
Engie is one of the UK’s largest energy and services companies with a profound commitment to regeneration, community and placemaking. Engie is excited to promote student art across the site hoardings as well as the finished building.
Caledonian Modular is a pioneer of offsite building. Our Caledonian designer David Wallace has ‘Art School’ in his DNA and is as happy talking Bauhaus as bathroom fittings with us.
Herefordshire Council is hugely supportive of the development of the Hereford’s historic art school and to further developing Hereford’s international reputation for specialist higher education as well as to making Hereford a sustainable city. We love it that Chief Executive Alistair Neill comes to visit the college on his bicycle.
The rental rate per week for a cluster bedroom will be approximately £142 for 42 weeks – equivalent to £5,964 per annum.
The rental rate per week for a studio apartment will be approximately £163 for 42 weeks – equivalent to £6,846 per annum.
* Subject to terms and conditions