This course fosters strong creative and technical abilities in graphic and media design so that you can take on a wide range of communication tasks and solve them in a creative way. You will be encouraged to personalise your journey through the course based on your passions and aptitudes, and to develop your own, unique graphic style. Our smaller group sizes mean you can access help from industry-active tutors and technicians – as and when you need it. And our studios offer a relaxed learning environment with plenty of individual workspaces.
What we provide
Learn from experienced, practising professionals whose work includes a wide variety of contemporary screen and print media.
Fantastic access to teaching staff, workshops, and equipment.
Collaborate with: photography, illustration, animation, and film making students.
Work on diverse ‘real’ industry projects throughout the course.
Explore your own passions, with the option of a graphic arts pathway.
Develop your unique graphic voice, free from the constraints of a house style.
What to expect on the course
Alongside these industry-oriented skills, you will be given the opportunity to explore and develop self-directed work as a graphic artist.
We take an immersive, project-based approach to learning. This is supported by regular workshops teaching vital technical and software skills. Throughout the course, you’ll work on a wide range of external projects, developing your professional practice. In the past, students have worked on live projects for Landor, a global branding consultancy based in London, and with renowned designer, Professor Phil Cleaver on a cookbook design project with his design agency ‘Etal.’ Our students have also raised awareness on environmental issues through t-shirt designs for The Marine Conservation Society and produced exciting Motion Graphic pieces for Hay Festival.
Being part of a dedicated creative community at HCA means it is easy to cross boundaries, access an exciting range of workshops, and collaborate with students across other disciplines. Recently, students on this course have collaborated with HCA Textile Design, Photography and Illustration students on a range of innovative creative projects.
All students take Critical Studies, to gain fascinating insights into the subject you love. You will explore your specialism and the work of those you admire. We will help you to see your own practice in context with your peers and predecessors; leading to, not only a greater understanding the rich and varied practice of Graphic and Media Design, but who you are as a designer.
Graduates may also have the opportunity to exhibit at D&AD ‘New Blood’ in London or similar graduate exhibitions.
©Hereford College of Arts
What you will study
Introduction to Year One
During the first year, you’ll begin to develop an understanding of the fundamental aspects of graphic and media design. These include exploring the creative design process and applying design principles in order to effectively communicate in both print and screen-based formats.
You are also introduced to creative practice including modules such as ‘Type, Text & Meaning’, as well as introductions to ‘Interactive Design’, and explorations of ‘Narrative & Sequence’.
Throughout the year studio activity is complemented by a supporting Cultural Studies lecture programme. This lecture series will explore and challenge the role of the ‘Media Arts’ within the social, cultural and political framework of the Western world during the 20th and 21st centuries.
Introduction to Year Two
The second-year aims to provide specialist skills and knowledge, by exploring the increasingly important role that ‘Image and Identity’ plays within society. In addition to a programme of Cultural and Professional Studies, you’ll begin formulating a Business Plan for development in year three and will take part in an ‘Entrepreneurship’ module where you will produce graphic artwork and work as a team to create a pop-up shop or exhibition. In the second part of the year, you’re provided with opportunities to explore and challenge our understanding of ‘designing for screen’, and ‘motion graphics’. You’ll also explore a number of different design challenges throughout the year by responding to commissioned live briefs from businesses and external organisations, and you’ll be encouraged to enter national design competitions.
Introduction to Year Three
In the final year, the course provides close and continued advice and encouragement from the staff team. This gives you a supportive platform on which to develop your ideas and specialism further. You’ll work in an increasingly self-directed manner, with a developing emphasis on adaptability, including taking responsibility for your studies and working at a professional level. There is an increased emphasis on research and critical thinking. A major body of work is produced, which forms the basis of your graduate portfolio that will be crucial to your onward trajectory after the course.
You’ll also work towards a dissertation and final professional practice business plan, including identifying potential markets and selecting your own professional target. Throughout the course, you’ll explore potential areas for employment by visiting design companies, and meeting professional designers who can give you valuable feedback and advice on your portfolio.
©Hereford College of Arts
Minimum age 18.
Successful portfolio interview.
Academic achievement – we would normally expect applicants to have achieved 80 UCAS Tariff Points at entry but, whilst qualifications are important, our offers are not solely based on academic results. We may make offers based on other evidence of talent and suitability for the course.
80 UCAS Points on the New UCAS Tariff system for 2017 equates to 200 UCAS points on the previous points system – for more details please see tariff explanation and advice on the UCAS website.
Applicants whose first language is not English – proof of IELTS overall score of 6.0 with a minimum of 5.5 in all sections (reading, writing, listening & speaking) is required.
Applications from mature students with relevant experience will also be considered.
Recognition of Prior Learning Opportunities – the college welcomes applications from students with prior learning and/or previous experience. Further details on eligibility can be found on page 15 of our Admissions Policy.
Alternatively, please contact us at firstname.lastname@example.org and we can offer further advice on HCA and the UWTSD awarding body requirements.
A new creative campus for Hereford:Station Approach Student Accommodation
With a heavy heart, we announce to you that the new Station Approach student accommodation build will not be opening to students as planned on the 21st of September 2020. Construction was delayed due to the Covid-19 pandemic and although they have been working tirelessly to catch up the building will not be ready for students until the 2nd of January 2021. We appreciate this is not ideal news and will have an impact on the plans of the new 2020/21 cohort of students. However, the City heart living team have put things in place so that students are able to come in September and have a temporary comfortable home to start the new term in.
Station Approach is new, purpose-built accommodation for Hereford College of Arts students in the heart of the City, within easy walking distance of the HCA’s teaching campuses.
The accommodation has been specially designed for the college, and HCA staff and students have been involved with the design concepts and the decision-making around how the building will operate as a homely, creative hub.
The accommodation is located next to Hereford Railway Station and is mid-way between the two teaching campuses (College Road & Folly Lane) and the city centre. This gives easy access to all the social and cultural resources of the City as well as connections with the wider community.
The majority of rooms are arranged in clusters with a shared kitchen and living space, all bedrooms are en-suite.
The building has a unique focus on the display of creative work both internally and externally and there is an exceptional, spacious social space on the ground floor designed for exhibitions and performance as well as informal socialising.
This new building benefits from an innovative, ‘smart’ off-site construction process that supports exceptional quality.
Station Approach is within a couple of minutes’ walk of many facilities to support students independent living including a large supermarket opposite the site.
Hereford’s modern, multi-GP Medical Centre is opening a few hundred metres along the road.
The site gives students easy access to the beautiful green space of Churchill Gardens as well as entertainment such as Hereford’s popular Bowling Alley.
For travelling further, afield Station Approach couldn’t be better placed for rail, bus, bike and taxi.
Station Approach will be run to promote student community and student wellbeing.
It will have a staffed reception during the day and emergency contact service out of hours.
Individual bedrooms include creative wall-boards to for students to personalise with a display of their own work or sources of inspiration.
Year-round events and social programme curated by the Station Approach management team in collaboration with students will support the creative community.
Student reps and HCA staff will be involved in on-going decision making around campus management.
Abigail Appleton, the Principal, said: “It’s been really exciting for me to work with partners who are as committed to supporting the student community and student wellbeing as Cityheart. We are opening the Station Approach to the second and third years as well as the first years as this reflects our ethos to develop an interconnected college community. It promotes sociability, collaboration, creativity and supportive behaviour between year groups. We are also working with Hereford’s new engineering education pioneer NMiTE, and degree students starting their new programme are also invited to apply for rooms in Station Approach. Creative arts practice and innovative engineering have a great deal in common. I’m thrilled HCA’s students have this chance to live within the same creative hub and look forward to seeing many creative collaborations emerge.”
Some of our partners
Development Company Cityheart Partnerships specialises in working with the public sector and has delivered smaller scale Student Accommodation buildings across the UK as well as Healthcare buildings. It has a strong ethos of working closely with partners and delivering sustainable solutions. From Director Alastair Gourlay to Operations Manager Sian Evans, Cityheart is as passionate as we are about ensuring students are happy and supported in their residential accommodation.
Engie is one of the UK’s largest energy and services companies with a profound commitment to regeneration, community and placemaking. Engie is excited to promote student art across the site hoardings as well as the finished building.
Caledonian Modular is a pioneer of offsite building. Our Caledonian designer David Wallace has ‘Art School’ in his DNA and is as happy talking Bauhaus as bathroom fittings with us.
Herefordshire Council is hugely supportive of the development of the Hereford’s historic art school and to further developing Hereford’s international reputation for specialist higher education as well as to making Hereford a sustainable city. We love it that Chief Executive Alistair Neill comes to visit the college on his bicycle.
The rental rate per week for a cluster bedroom will be approximately £142 for 42 weeks – equivalent to £5,964 per annum.
The rental rate per week for a studio apartment will be approximately £163 for 42 weeks – equivalent to £6,846 per annum.
* Subject to terms and conditions