BA (Hons) Graphic Design


Program Description



The BA (Hons) Graphic Design course develops an individual approach in the field of graphic design, to give students confidence in their intellectual and aesthetic decisions, where they will have the skills to promote themselves and their work to agencies and clients.

If you are a high school student (or equivalent) in the Brazilian educational system, it is advisable to take the Foundation Art

Course summary

The course seeks to provide a teaching environment that will allow students to create a conceptual, visual, and technical "toolbox" that allows them to formulate and execute solutions to complex design problems.

We encourage students to forget traditional discipline divisions and engage in open exploration of an unprecedented range of methodologies, processes, and environments in which a contemporary designer can operate.

At graduation, students will have developed an individual approach in the field of graphic design, will have confidence in their intellectual and aesthetic decisions and will have the skills to promote themselves and their work to potential employers and clients.

Result of teaching

Upon successful completion of the program, students typically have:

Knowledge and understanding of:

  • Historical and current developments in the discipline of graphic design and illustration.
  • Cultural, historical and professional contexts.
  • Visual languages ​​suitable for the practice of graphic design and illustration in relation to problems, markets and audiences.
  • Materials, techniques and processes related to graphic design and illustration.
  • A process of design development and implementation of design with respect to standards of professional competence.

Intellectual Skills:

  • Exercise, in a creative design process, thorough research, analysis, selection and critical judgment.
  • Demonstrate confidence and ability to generate ideas and approaches to solve visual communication problems, present arguments fluently and draw conclusions independently.
  • Demonstrate willingness to explore visual, material and technical languages.
  • Develop levels of critical analysis and self-reflection in response to research and ideas.
  • Present a variety of appropriate solutions to design problems in critical response to established briefs and / or negotiated projects.
  • Make informed aesthetic, functional, and intellectual judgments regarding the proper implementation of design ideas.

Practical Skills:

  • Produce, design and create images on a professional level, using a range of materials for multiple audiences / contexts.
  • Demonstrate professional competence to implement, present and communicate ideas and design concepts in the field of visual communication.
  • Demonstrate professional drawing skills and other essential marking techniques, skills, and means, as well as being able to use this to convey meaning.
  • Demonstrate professional competence in typography, layout, composition, juxtaposition of image and words, choice and use of papers, printing processes, finalizations and formats.

Transferable Skills:

  • Search, edit, organize and present information effectively to different audiences in both traditional and digital formats.
  • Demonstrate a high level of personal responsibility and initiative in managing self-learning.
  • Identify personal strengths and learn through reflection and evaluation.
  • Demonstrate effective communication skills through considered use of the English language, both orally and in writing.
  • Work effectively with a team in a variety of roles.
  • Respond flexibly to discussions, recommendations and change.
  • Demonstrate responsibility regarding time and project management.
  • Effectively implement various personal and business skills to achieve your professional aspirations.

Structure of the course


Year 1 is about essential skills and finding the right one for you. The first semester allows you to explore both graphic design and illustration before choosing one to specialize in the rest of the course. Teaching stimulates creative thinking, generating ideas and solving problems, with practical workshops in software, typography and printing.

Main modules:

  • Visual Communication (45 credits)
  • Fundamentals of Graphic Design (45 credits)
  • W


Year 2 focuses on professional projects, with an emphasis on business limitations and expectations. It also includes real outstanding projects, which allows you to develop a real understanding of what employers expect. Students explore areas such as digital design, interaction and digital animation.

Main modules:

  • Fundamentals of Graphic Design Part 2 (45 credits)
  • Professional Development in Graphic Design (15 credits)
  • Real Graphic Design Projects (30 credits)
  • W


The last year is focused on building a professional portfolio with the chance to enter the best student competitions as well as develop your personal interests. The intention is to provide an experience for you to leave as a creative ready for work. The team is comprised of nationally and internationally recognized designers and illustrators who bring their research and professional interests directly into the students' environment.

Main modules:

  • Advanced Graphic Design Practice Part 1 (30 credits)
  • Advanced Graphic Design Practice Part 2 (60 credits)
  • Dissertation of Graphic Design and Illustration L6 (30 credits)

Conditions of registration

Applicants who have been admitted may register by submitting the following documents:

  • Copy of RG and CPF (or Passport / RNE for international students)
  • Copy of the High School Record with GDAE number or equivalent
  • Copy of Proof of Residence (with zip code)
  • 1 Photo 3x4 (or digital file in JPG format, proportional 3x4)
  • Signing of the EBAC Educational Service Agreement
  • Certificate of Proficiency in the Official English Language *

To learn more about portfolio watch the video with Beatrice Denton , coordinator of EBAC's Foundation Art and Design course, which explains in detail what you need - and the best way - to present your portfolio.

* Valid official certificates: IELTS Academic 6.0 or higher, FCE level B2 overall band B or higher, CAE overall band 180 or higher or TOEFL iBT higher than 65.

Last updated Mar 2020

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About the School

A Escola Britânica de Artes Criativas (EBAC) é um centro de ensino inovador que oferece cursos de disciplinas criativas, com padrão de qualidade mundial. A EBAC tem parcerias com a University of Hertf ... Read More

A Escola Britânica de Artes Criativas (EBAC) é um centro de ensino inovador que oferece cursos de disciplinas criativas, com padrão de qualidade mundial. A EBAC tem parcerias com a University of Hertfordshire (Grã-Bretanha) e o consórcio de escolas de Moscou, formado pelas instituições British Higher School of Art and Design, Moscow Architecture School MARCH, Moscow Film School e Scream School of Computer Graphics. Read less