BA (Hons) Graphic Communication


Program Description

BA (Hons) Graphic Communication is an ambitious course that responds to the opportunities presented through emerging communication methods. It supports the development of specialist and generalist approaches to graphic communication, with a focus on the opportunities afforded by advances in new technologies alongside those offered by traditional or hybrid approaches. 

Graphic design is a central component in the course, but this forms part of a wider understanding and application of expanded communication methods through graphic means. 

Effective communication is essential if we are to face the many challenges in front of us as a global community.

Graphics is an international language with which to create 360-degree communication with each new generation.

Working with both physical and digital resources, students will forge their own professional journey within an ever-expanding communication landscape. Students will have opportunities to explore motion, print, social and interactive media, to produce powerful and meaningful graphic content. 

We work with design agencies and public communication voices regionally, nationally and worldwide on commercial campaigns and social media. Recently our students have worked with JDO Raw, Atlantic Youth Creative Hubs, Plymouth Design Forum, Upshot Design Agency, Creative Conscience, Getty Images, Trevor Pettit, and Ramuntcho Matta.

Examples of first destination graduate appointments and roles include:

Designer at JC Decaux; Junior Designer at Pro Direct; Graphic Designer at Brand Potential; Junior Graphic Designer at Studiose; Freelance Designer at Walgreens, Boots Alliance; UX Designer/Web Developer; Designer at Sponge Plymouth, UK; Designer at Felt Branding Agency, UK, Designer at 33 Seconds.

Core specialisms include: 

Digital Graphics, Motion Graphics and Emerging Technologies, Graphic Design and Typography, Brand Identity, Brand Communications, Social Media Campaigns.

Recent external contributors to the programme include:

  • The Design Kids
  • Creative Conscience
  • Plymouth Design Forum
  • Upshot Design Agency
  • Getty Images
  • James Edgar
  • Trevor Pettit
  • Ramuntcho Matta

This course was previously titled BA (Hons) Graphic Design. The new title reflects the inclusion of a broader range of communication methods available using modern technology. 

Please note, this programme is only available for full-time study, a part-time study offering is not available.


Year 1 (Level 4)

  • BAGC101 Introduction to Communication
  • BAGC102 Graphic Design
  • BAGC103 Creative Image-Making
  • BAGC104 Professional Practice and Personal Development Planning (PDP) 1
  • BAIS300 Interdisciplinary Studies 
  • BCOP100 Contexts of Practice 1 

Year 2 (Level 5)

  • BAGC201 Digital Communication Design
  • BAGC202 Design Values
  • BAGC203 Professional Practice and Personal Development Planning (PDP) 2
  • GCOP200 Contexts of Practice 2

Year 3 (Level 6)

  • BAGC301 Research & Experimentation
  • BAGC302 Creative & Professional Development
  • BAGC303 Creative & Professional Conclusion
  • BAGC304 Contexts of Practice 3 
    • Pathway One - Written Research Project (WRP) is an opportunity to conduct a substantive piece of independent research, which is focused on an area related to creative practice. 
    • Pathway Two - Contextual Enquiry Project (CEP) is a practice-led research project with critical commentary, in which students conduct an in-depth inquiry intended to inform and reposition their creative practice.

Entry requirements

2020 onwards: A portfolio and 112 - 120 UCAS points (earned through A-levels, BTEC National Diploma, or Foundation Diploma etc).

We also welcome applications from students who do not have formal qualifications but can provide evidence of their creativity, skills and experience. You will also be required to attend an interview in person or via Skype, Google Meet or similar online platform. 

International students

Language requirements for study at Degree level

  • Trinity College London
    • Integrated Skills in English II (Level B2), minimum grade required: Reading: Pass Listening: Pass Certificate valid for two years
  • IELTS SELT Consortium
    • IELTS (Level B2), minimum grade required: IELTS overall score of 6.0 with a minimum score Listening: 5.5, Speaking: 5.5, Reading: 5.5, Writing: 5.5,
    • Certificate valid for two years

Visa requirements

  • As an international student, you will need a Tier 4 (General) student visa which you can apply for online.

Last updated Aug 2020

About the School

Founded in 1856, Plymouth College of Art is an art school run by artists and designers for artists and designers. We are home to a dynamic, cross-disciplinary community of makers and thinkers for whom ... Read More

Founded in 1856, Plymouth College of Art is an art school run by artists and designers for artists and designers. We are home to a dynamic, cross-disciplinary community of makers and thinkers for whom making is as important as reading and writing, and where the purpose of learning is inseparable from that of living your life. A place for making things, and making things happen. For making a difference. Read less