In this fast-moving arena, students will learn how to get their brand’s voice heard above all the rest. With strong industry links and the latest facilities, students will explore all aspects of fashion promotion and learn to tell a brand’s unique stories through different mediums to a range of audiences.
This course will equip students with the knowledge needed to build, promote and maintain dynamic fashion brands. Students will learn the skills and techniques needed to effectively communicate and market fashion in this dynamic and fast-moving sector.
What can this course do for me?
Delivered through a combination of practice and theory-based learning, you will develop your own unique voice across a number of digital platforms including film, magazines and social media. The course will equip you with everything you need to effectively communicate and market brands within the fashion industry.
"At Ravensbourne, I watched myself grow mentally and professionally from year to year. Particularly in the third year, where I felt myself blossom as I was able to create my own self-directed project. What I appreciated most was the never-ending support from the passionate tutors."—Rosa Kimbembi , Social Media Editor, Dazed Magazine
Top reasons to apply
Multi-award winning course
A broad-based and industry-facing course covering the fundamentals of fashion promotion and communication.
Outstanding teaching from senior industry experts, with direct contacts to industry professionals.
Leading industry guest speakers including Harris Elliot (Another Man), Supermarket Sarah, Jane Richardson (Nars), Christopher Colville Walker (Colville Walker Studio), Martin Parr and many more.
Accredited three-month work placement unit supported by Ravensbourne Employability team. Placement destinations include Jimmy Choo, Dazed and Confused, Depop, Stella McCartney, Mary Katrantzou, Vivienne Westwood, Osman, Starworks Group, Estee Lauder, Armani and Coach.
An ambitious nurturing environment and very high recruitment rates into the industry.
Leading industry guest speakers Alexandra Shulman (Editor Vogue), Colin MacDowell (Fashion writer and commentator, Sunday Times), Barbara Hulamicki (Biba).
Students will be continually assessed through the preparation of written and project work. Assessment in the final year is through the dissertation, major project, and portfolio.
Students will build knowledge and awareness of brand principles and the basics of how to bring together a fashion campaign.
Alongside this, they will learn key skills in photography, film, graphics, illustration and social media.
We encourage students to start thinking about their contextual studies research throughout this year.
Students will gain a greater understanding of multi-platform campaign building.
At the same time, they will develop skills in building websites and writing market reports.
Our students go live at this stage, taking on a three-month industry internship.
Students will be assessed on four components in their final year and we ask that they create a final major project from inception to realisation.
They will also work on a range of national and international competitions to showcase their skills and build a well-rounded professional portfolio.
We ask that they show their contextual studies research in a long-form dissertation.
Successful completion of this course can lead to postgraduate study in MA Fashion, Design Management and Innovation
Key study topics
The course’s flexible design will enable students to tailor their studies to their individual interests.
It will allow them to explore creative areas including fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication.
Competitions and live briefs provide students with real work scenarios to develop and integrate their existing skills and knowledge while building key industry contacts.
Students will complete the course with a strong, industry-ready portfolio of visual work relevant to their career preferences.
Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, press office, art direction styling, photography, events, visual merchandising, fashion writing and campaign management.
Working with industry
Fashion Promotion includes a fully accredited work placement where students can apply their learnings to a professional environment.
Recent work placements include Urban Outfitters, Wonderland Magazine, Ralph Lauren, Ralph & Russo, Paul Smith, LK Bennett, Karen Millen, Harvey Nichols, Fashion Scout, Exposure PR, All Saints and Black Diamond Films.
Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.
2 A levels, grade C or above
4 AS levels, grade C or above
2 vocational A levels, grade C or above
Level 3 Foundation Diploma or National Diploma
Advanced Diploma, grade C or above
International Baccalaureate, 24 points or above
International students will be required to have IELTS with an overall score of 5.5 or above, or TOEFL with an overall score of 72 or above.
If an applicant does not meet the English Language requirement at the point of application, then an additional English condition will be added to any offer of entry. In addition, a pre-sessional English Language course may be offered where appropriate. Eligibility and information will be published on the Pre-Sessional English Language course webpage.
*The above requirements are not exhaustive, and a full list of alternative equivalent qualifications, international qualifications, and additional academic requirements can be found on the Ravensbourne website, or from the Admissions Office if requested.
Students should ideally have a background in art, creative media, or design. Applicants are expected to submit a portfolio of work that shows a range of their skills and demonstrates why they would be a good fit for the course.
We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.
Fees and Scholarships
Annual fee for Home Postgraduate students: £9,250
Annual fee for International Postgraduate students: £16,500
International students making full payment of the above fee by 1 August in the year of entry receive a 5% discount.
International student progressing from Further Education to Higher Education: The cost of the foundation diploma course will be reimbursed over the three years of an undergraduate course. The discount applies for the three years of the undergraduate course and will not be applied to any repeat years.
In addition to any government loans you may be eligible for, Ravensbourne University London has a limited amount of bursaries and scholarships for undergraduate students.
This financial support has been designed to assist in the costs of travel, meals and/or course equipment. Due to restricted funding, and a large number of eligible students, our financial support is limited and is subject to change.
We strongly advise all prospective students to consider all the costs of study including accommodation, travel, equipment, and sustenance whilst undertaking their course and to have alternative means of funding such as part-time work and/or savings.