BA (Hons) Fashion Media & Marketing


Program Description

Applying to study with us in September 2021? 

This course is currently under revalidation, with the new title BA (Hons) Fashion Communication. Degrees listed as subject to revalidation are in the final stage of our rigorous approval process, ensuring our well-established undergraduate curriculum accurately reflects the excellent academic and employment opportunities available to students. Through close consultation with industry experts, academics, students and alumni, you can be sure the course you study will prepare you for a bright future in the ever-changing creative industries. 

Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration.

From creative online campaigns and fashion shoots designed to provoke questions about society, through to discussions around retail and how in-store experiences and online shopping are changing the profession – multitudes of processes occur within fashion.

Our Fashion Media & Marketing programme enables you to develop strong conceptual, visual and written communication skills, and explore a broad range of techniques in art direction, styling, photography, film, graphics, retail design, fashion writing, social media and advertising.

This is a practice-based and multidisciplinary programme that prepares you to make your mark in the world of fashion.

It is designed to help talented and self-motivated students become innovators and strategists. Strictly for the fashion curious, this programme allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multi-media communications for print and digital.

You’ll have opportunities for independent collaboration with Film, Photography and Animation students across the college, to create cinemagraphs, animations and rich content for social platforms.

This collaborative attitude combined with an exclusive mix of the subject matter covered by our programme ensures that you will have the opportunity to diversify and tailor your learning so that by graduation your portfolio gets you the career you want.

What will I achieve?

We’ll encourage you to work collaboratively to develop team-working skills and form networks and invaluable relationships with industry and specialist creatives.

By cultivating an original and collaborative approach to fashion communication, you will graduate with a varied portfolio of creative work produced using an array of traditional and digital media, ready for a bright future in the fast-moving fashion industry.

The UK fashion industry is important: it contributes about double the amount to UK GDP as publishing, car manufacturing and chemical manufacturing.

Thinking & making

Study with us and you’ll expand your critical approach alongside developing skills in research and analysis. Our academically robust and intellectually stimulating degree programmes are delivered by our team of academics, technical demonstrators and invited experts who together deliver excellence in learning, teaching and assessment. Our programmes encourage diversity in thinking and making - from practical applications through to reflective, analytical writing.

We provide a dynamic, stimulating learning environment from which to test new models of practice while investing in the rich relationship between practice and theory - based on the potential in material and visual exploration, collaborative working, cross-fertilisation of ideas, and the exploration of histories and contemporary contexts.  

Opportunities for studying abroad are available at our partner institutions.

BA (Hons) Fashion Media & Marketing — Highlights:​

  • Work collaboratively with professionals from the world of image-making, fashion publishing and PR.
  • Tap into current trends and market insights, with access to global forecasting tools like WGSN and The Future Laboratory.
  • Gain experience in professional photo and film shoots using our industry-standard equipment and studios.
  • Visit key fashion events including London and Paris Fashion Week.
  • Explore a wide range of techniques in art direction, styling, photography, film, graphics, retail design, fashion writing, social media and advertising.
  • Develop your own distinctive approach to fashion communication.


Year 1

  • BAFM101 Introduction to Fashion Media and Marketing
  • BAFM102 Photography, Concepts and Styling
  • BAFM103 Editorial Practice for the Fashion Environment
  • BAFM104 Fashion Visualisation and Communication
  • BAIS300 Interdisciplinary Studies
  • BCOP100 Contexts of Practice 1

Year 2

  • BAFM201 Fashion Communication and the Moving Image
  • BAFM202 Professional Practice within Fashion Media and Marketing Environment
  • BAFM203 Fashion Media Marketing and Communication
  • GCOP200 Contexts of Practice 2

Year 3

  • BAFM301 Research and Experimentation
  • BAFM302 Creative and Professional Development
  • BAFM303 Creative and Professional Conclusion
  • BAFM304 Contexts of Practice 3
    • Pathway One - Written Research Project (WRP) is an opportunity to conduct a substantive piece of independent research, which is focused on an area related to creative practice. 
    • Pathway Two - Contextual Enquiry Project (CEP) is a practice-led research project with critical commentary, in which students conduct an in-depth inquiry intended to inform and reposition their creative practice.

All modules listed are compulsory.

Careers & alumni

This is a dynamic programme that responds in real-time to shifts in the fashion industry.

We enrich our learning environment with a varied programme of live projects, guest speakers and internships.

Our visiting speakers have included guests from: Vogue, Dazed, It’s Nice That, Urban Outfitters, Topshop, Opumo, The Protagonist Magazine, Gung Ho PR, Women’s Health Magazine, HPR Fashion Agency London, Finisterre, and Amy Gwatkin for Peter Jensen.

You will have the chance to work with industry professionals to create visual branding, professional lookbooks and moving image projects, developing your online marketing skills and helping you cultivate an original approach to fashion communication.

Throughout the year we’ll give you the opportunity to visit major trade fairs and fashion shows, including London and Paris Fashion Week, where you can make meaningful connections with industry.

Our strong international connections also allow our students to take a semester of study with one of our partner institutions within Europe and North America, and in turn, we welcome overseas students from those institutions to join us in our studios, creating an exciting cultural exchange.

Graduates become:

  • Creative Directors
  • Art Directors
  • Fashion Filmmakers and Directors
  • Fashion Photographers
  • Fashion Journalists
  • Stylists
  • Content and Social Media Managers
  • Visual Merchandisers
  • Trend Forecasters
  • Buyers
  • Public relations and Events Co-ordinators

‘Careers & Enterprise in the Curriculum’ at Plymouth College of Art 

Professional practice is embedded within all of our programmes.  Throughout your studies, you will have the opportunity to develop the key professional, transferable skills for employability in the creative industries and potentially work in partnership with other sectors locally, regionally, nationally or internationally.

From writing and making the most of your CV to gaining industry experience, the acquisition of professional skills has been written into the programmes of study by our staff teams, who have ‘real world’ experience. They are also supported by our Industry Liaison Groups, who help inform the development of the higher education curriculum.

Our students say

Bethany O'Leary, BA (Hons) Fashion Media & Marketing graduate

"My time at Plymouth College of Art has been nothing but positive! As someone who has never had a very clear idea of my future career path, I have been so thrilled with how much support I received from my incredible lectures on Fashion Media and Marketing. My course and the college as a whole is so creative and independent and was just such an enjoyable place to be. I will never forget my time here."

Mikey Neale, BA (Hons) Fashion Media & Marketing graduate

"The teaching staff on FMM couldn’t be more suited to the course if they tried. Due to the nature of the course and the spectrum that it covers, it works perfectly that all the staff come from a variety of backgrounds, but not only that, their extensive knowledge covers so much more than just fashion, which is so important for drawing references to your work. Plus the team will also focus on every individual pupil and their interest; they are always reading, watching and researching and will constantly send you articles, videos and books that relate to your work, which is very hard to come across at other universities.

Studying Fashion Media & Marketing has opened my eyes to the world of fashion even more than before, by putting on trips to fashion weeks including Paris and London, but I was also allowed to undertake my own research trip to Tokyo during my studies in order to push my work forward.

A massive advantage that the team of lecturers offer you is their contacts, bringing them into the college to deliver exclusive workshops, including Vogue photographers, GQ stylists, art directors from top magazines, Topshop buyers, fashion filmmakers, marketing specialists and so much more. These lectures and workshops benefit your work so much because it allows you to gain industry insights and learn how the professionals do their jobs.

Another benefit of the staff on this programme is the fact that they are all still working in the industry, which means they’re constantly working on new jobs, and they will share their experiences with you and help you gain employment once you have finished your studies, or even introduce you to someone to undertake an internship during your degree."

Entry requirements

2020 onwards: A portfolio and 112 - 120 UCAS points (earned through A-levels, BTEC National Diploma, or Foundation Diploma etc).

We also welcome applications from students who do not have formal qualifications but can provide evidence of their creativity, skills and experience. You will also be required to attend an interview in person or via Skype, Google Meet or similar online platform. 

International students

Language requirements for study at Degree level

  • Trinity College London
    • Integrated Skills in English II (Level B2), minimum grade required: Reading: Pass Listening: Pass Certificate valid for two years
  • IELTS SELT Consortium
    • IELTS (Level B2), minimum grade required: IELTS overall score of 6.0 with a minimum score Listening: 5.5, Speaking: 5.5, Reading: 5.5, Writing: 5.5,
    • Certificate valid for two years

Visa requirements

  • As an international student, you will need a Tier 4 (General) student visa which you can apply for online.


Your learning will be enriched through a series of workshops and talks from guest speakers as well as having the opportunity to use global trend forecasting tools WGSN and The Future Laboratory.

Access to technical support, along with professional studios and audiovisual equipment, will underpin your creative journey.

With above-average contact time with your specialist tutors, highly-skilled technicians and free professional kit hire from our Equipment Resource Centre, you can realise your aspirations to direct fashion shoots or films, style for promos or explore journalistic opportunities.

Our Careers & Enterprise office provides support from a dedicated team who are purely focused on developing creative opportunities. And this doesn’t stop when you graduate – we want to keep in contact and help support you through the first two years of your career.

Facilities at the college include:

Photography, Film and Animation Studios

Our students make full use of our industry-standard dedicated studio spaces – including our infinity cove, green screen, and specialist sound studio (with Foley pit and vocal recording booth) – plus our stop-motion suite, our darkrooms, and plenty of individual edit suites, all up-to-date with the latest industry-standard software.

Digital Print Bureau and Equipment Resource Centre

Our Digital Print Bureau offers affordable and quick print services for all our students who are looking for anything from large-format or solvent printing, to photo printing, scanning or vinyl cutting, and a wide range of finishing services. Our highly experienced Equipment Resource Centre staff can advise you on which of our 6,000 pieces of industry-standard kit – from underwater cameras to traditional large format cameras and all free to hire – will best meet your needs.

Fab Lab

Our ‘fabrication laboratory’ is kitted-out with the latest in digital design technologies – from 3D printers to 3D scanners, a vinyl cutter, CNC milling machine, CNC router and laser cutter. It adds a whole new level of opportunity for students across all creative walks of life.

Fine Art Printmaking Studios

A fantastic facility supporting fine art printmaking, our dedicated space caters for a wide range of programmes and processes. You’ll get access to a 150-year-old Columbian press, an Albion press, a historic and rare wallpaper press, and an automatic FAG proofing press, plus a broad selection of metal and wood type, vacuum screen-printing beds, and four etching presses.

Textile Studios

With views out to sea and 35 metres of print tables to encourage experimentation, our Printed Textile Design Studios also boast a fantastic Mimaki fabric printer, digital embroidery resources, industrial sewing machines, sublimation printers, a dye lab, heat presses, a tufting gun and a Mac suite. It’s got to be one of the best-printed textile workshops in the UK.

Woods and Plastics Workshop

Alongside the latest in new technology, we value the long-standing traditions of making in wood and plastics – and have developed an excellently-resourced workshop that is open to all our students. It boasts a wide range of kit, including an impressive CNC router, plenty of saws and lathes, and strip-heaters, as well as greenwood-working facilities.

Last updated Aug 2020

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About the School

Founded in 1856, Plymouth College of Art is an art school run by artists and designers for artists and designers. We are home to a dynamic, cross-disciplinary community of makers and thinkers for whom ... Read More

Founded in 1856, Plymouth College of Art is an art school run by artists and designers for artists and designers. We are home to a dynamic, cross-disciplinary community of makers and thinkers for whom making is as important as reading and writing, and where the purpose of learning is inseparable from that of living your life. A place for making things, and making things happen. For making a difference. Read less