Our January Entry (Spring Term) BA (Hons) degrees allow students to study flexibly at home, in the studio or at one of our dedicated international host institutions. You'll complete your first year of study by the beginning of August, progressing straight into your second year in September 2021, after a summer break.
How it works
We are excited to offer a selection of BA (Hons) creative courses through our new distance learning provision, starting in January 2021. Our vision for excellence in art and design distance learning, under the banner of our Connected Campus, affords students flexibility in their studies whilst being a valued part of our community.
These three-year courses all share a common distance-learning first year, while specialising in a chosen subject, then progressing into named awards in year two and three. The first year of your Spring Entry BA (Hons) Fashion, Media & Marketing course can be studied at home, in your own studio space, or at our dedicated international host institution. You will begin in January 2021, and your studies will finish in August 2021, allowing you to immediately progress on to your second year of study in September 2021.
What will I study?
Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration. From creative online campaigns and fashion shoots designed to provoke questions about society, through to discussions around retail and how in-store experiences and online shopping are changing the profession – multitudes of processes occur within Fashion Media & Marketing.
This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media, branding or publishing. Our diverse programme allows for innovative experimentation in all areas of fashion communication and promotion and produces individual graduates who are ready to commit to a wide range of roles in the global fashion, lifestyle and beauty industries.
Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures. You will cultivate strong conceptual, visual and written communication skills and explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media and advertising.
Strictly for the fashion curious, this programme allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multi-media communications for print, digital and campaign design. With online support from experienced industry professionals and expert technicians, you will transform contextual sources into written articles or broadcast media, observing themes such as culture and appropriation, customer behaviour, commodity and business strategies.
Working independently and as part of interdisciplinary networks across the college, you will collaborate with Film, Photography and Animation students to explore rich media content for social platforms. This collaborative attitude combined with an exclusive mix of the subject matter covered by our programme ensures that you will have the opportunity to diversify and tailor your learning so that by graduation your portfolio gets you the career you want. Sessions by visiting lecturers from industry are recorded wherever possible and shared with the college community.
How will I learn?
Our study programmes actively encourage diversity in thinking and making - from practical applications through to reflective, analytical writing. Through visual exploration, collaborative working, cross-fertilisation of ideas, and the exploration of histories and contemporary contexts you’ll examine fashion attitudes in popular culture and music, and gain insight into fashion movements and how they have impacted the world as we know it.
We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included; Vogue, ID Magazine, Dazed Digital, It’s Nice That, Dior Homme, GQ, Size? Converse, Pro Direct, Amazon, Urban Outfitters, Topshop, Ellesse and Finisterre,
Alongside attending key fashion events including Milan and Paris Fashion Week, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable a real-time rolling analysis of industry activity.
Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future-forecasting, you will be encouraged to interrogate fashion communication’s role in society.
What will I have access to?
Inductions into professional software will develop your visual communication and design skills, allowing you to articulate your message in fresh formats. UK students can enjoy access to our on-site photographic studios and labs, developing your knowledge of studio planning and practice to a professional standard. International students can access facilities available at our dedicated host institution, based in China. Access to specialist facilities can support your studies, however, it is not essential to succeed in this course. From mood board to model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.
Whether you aspire to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created - this course will future-proof you for success and adaptability in the everchanging, global fashion, lifestyle and beauty industries.
Although many of our students do come in with top grades and high UCAS points, these aren’t necessarily essential for entry. We typically ask for a minimum of 112 UCAS points, but we understand that talented artists, designers and makers can have a wide range of relevant strengths and skills beyond formal qualifications. We’re just as interested in exploring your portfolio and discussing your creative experiences as we are in seeing your grades.
We recognise the value of a variety of qualifications and relevant experience and welcome applications from students who have followed less traditional routes. We also accept a range of international qualifications and will look at each application individually.
Course and Units
The School of Design + Communication acknowledges the rich history of the design relative to industry and manufacturing, whilst embracing radical new forms of design as modes of intervention, play and transformation. By utilising new technologies, identifying emerging markets and defining more sustainable methods in their work, we bring purposeful design into everyday lives to solve the most urgent issues we face as a community and society.
Study with us and you’ll expand your critical approach alongside developing skills in research and analysis. Our creative programmes encourage diversity in thinking and making - from practical applications through to reflective, analytical writing.
We provide a dynamic, stimulating learning environment from which to test new models of practise while investing in the rich relationship between practice and theory - based on the potential in material and visual exploration, collaborative working, cross-fertilisation of ideas and the exploration of histories and contemporary contexts.
*Please note unit details listed are correct at time of publication and indicative content only. If you have any questions about course content and structure please email email@example.com
Module 1: Academic Skills for Creative Learning
Module 2: Exploring Practice
Module 3: Contextual Studies
Module 4: Professional Practice
Module 5: Amplifying Practice
Module 6: Interdisciplinary Practice
FASH201 Visual Communication and Design Realisation
FASH202 Developing a Collection
FASH203 Professional Practice & PDP
GCOP200 Contexts of Practice 2
FASH301 Research and Experimentation
FASH302 Creative and Professional Development
FASH303 Creative and Professional Conclusion
FASH304 Contexts of Practice 3
Careers & alumni
The content of this course has been designed in close consultation with industry professionals so that you can be confident your learning will future-proof you for a dynamic and competitive job market.
Professional practice is embedded within all of our programmes. Throughout your studies, you will have the opportunity to develop the key professional, transferable skills for employability in the creative industries and potentially work in partnership with other sectors locally, regionally, nationally or internationally.
This is a dynamic programme that responds in real-time to shifts in the fashion industry. Your learning environment will be enriched with an enviable programme of client briefs, competitions, work placements and guest speakers. Recent visiting lecturers have included speakers from; Vogue, Dazed, It’s Nice That, Urban Outfitters, Topshop, Opumo, The Protagonist Magazine, Gung Ho PR, Women’s Health Magazine, HPR Fashion Agency London, Finisterre, and Amy Gwatkin for Peter Jensen.
You will work with industry professionals to create visual branding, professional lookbooks and moving image projects, developing your online marketing skills and helping you pursue an original approach to fashion communication.
Throughout the year we’ll give you the opportunity to visit major trade fairs and fashion shows, including London and Paris Fashion Week, where you can make meaningful connections with industry.
Our strong international connections also allow our students to take a semester of study with one of our partner institutions within Europe and North America, and in turn, we welcome overseas students from those institutions to join us in our studios, creating an exciting cultural exchange.
Fashion Filmmakers and Directors
Content and Social Media Managers
PR and Events Co-ordinators
Guest Lecturers and live project collaborators:
Amy Gwatkin, Fashion Filmmaker
Charlotte Jacklin, Editor of Betty Magazine
Mark Doyle, Founder of Tribe Magazine and Tribe Media Arts
Hester Moore, Marketing Director at Helen Moore England
Kerry Hamilton, Director and Buyer at London’s Calling At Mine
Hannah Jennings, Owner Starburst Boutique and fashion PR guru
Access to specialist resources will support your learning but is not essential to succeed on the BA (Hons) Graphic Communication course, starting in January 2021.
For UK students studying on this course via our Jan Entry route, our facilities will be available to supplement their studies as part of our bookable access model.
Upon progressing to the second year of study, all Spring Entry students will be based on-campus and have full access to studios, equipment and seminars. With excellent access to technical support, professional studios and audiovisual equipment, you will be able to realise your aspirations to direct fashion shoots or films, style product for promotion and hone your journalistic voice.
Drawing Studios and Drawing Lab
With north-facing windows, a ‘methods and process’ area, individual studio space and a specialist life-drawing studio, our impressive, open-plan, triple-height Drawing Studio is a huge space, perfect for many different activities and specialisms.
Imprint Lab and Digital Print Bureau
Our Digital Print Bureau offers affordable and quick print services for all our students who are looking for anything from large-format or solvent printing, to photo printing, scanning or vinyl cutting, and a wide range of finishing services.
Multimedia Lab & Equipment Resource Centre
Our Multimedia Lab offers you the kit and expertise to become skilled in a wide range of processes and techniques across the fields of photo media, moving image and sound.
Our ‘fabrication laboratory’ is kitted-out with the latest in digital design technologies – from 3D printers to 3D scanners, a vinyl cutter, CNC milling machine, CNC router and laser cutter. It adds a whole new level of opportunity for students across all creative walks of life.
Woods and Plastics Workshop
Alongside the latest in new technology, we value the long-standing traditions of making in wood and plastics – and have developed an excellently-resourced workshop that is open to all our students. It boasts a wide range of kit, including an impressive CNC router, plenty of saws and lathes, and strip-heaters, as well as greenwood-working facilities.
Film and Photography Studios
Our students make full use of our industry-standard dedicated studio spaces – including our infinity cove, green screen, and specialist sound studio (with Foley pit and vocal recording booth) – plus our stop-motion suite, our darkrooms, and plenty of individual edit suites, all up-to-date with the latest industry-standard software, etc.
With views out to sea and 35 metres of print tables to encourage experimentation, our Printed Textile Design Studios also boast a fantastic Mimaki fabric printer, digital embroidery resources, industrial sewing machines, sublimation printers, a dye lab, heat presses, a tufting gun and a Mac suite. It’s got to be one of the best-printed textile workshops in the UK.
Animation and Game Art Studios
Our Animation Studio is well equipped with 25 x PC Computer Workstations with 4K monitors, Dragonframe Animation Digital Compositing Software and the full Adobe Creative Suite.
In the Material Lab, you will be encouraged to acquire haptic – touch-based – and manipulative skills and gain an understanding of material properties.
The Learning Lab comprises several teams who design and deliver activities, resources and workshops to support the academic and professional development of all HE students. Find out about The Library, Careers, Learning Technologies & IT Support and more.