Overview

You are a budding business strategist who is passionate about the fashion industry and wants to understand the marketing mechanics behind the big name and challenger brands on the catwalk and high street.

Our new BA (Hons) Fashion Marketing and Business* degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you to fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

  • Marketing and Promotional strategies
  • International Fashion Branding
  • Fashion Retail and Visual Merchandising
  • Fashion Buying and Merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

*Subject to validation

Skills for the Fashion Industry

The course has a common first year with Fashion Communication and Promotion – giving you the opportunity to collaborate with students who are approaching the fashion industry from a different direction.

And you’ll have access to a range of facilities, including NUA’s Digital User Experience Laboratory, studio space and workshops – supported by experienced tutors and expert technicians.

Typical Career Paths include

  • International Fashion Marketing
  • Fashion Retailer
  • Fashion Campaign Manager
  • PR and Event Manager
  • Digital Content Creator
  • Brand Strategist
  • Social Media Strategist
  • Visual Merchandiser
  • Fashion Buyer
  • Fashion Merchandiser
  • Fashion Business Manager
  • Fashion Entrepreneur

Course content

Year 1

  • You will share a joint first year with the BA (Hons) Fashion Communication and Promotion degree allowing you to explore a range of fundamental theories and skills.
  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism.
  • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications.
  • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.

Year 2

  • Extend your theoretical awareness of fashion retail, visual merchandising, fashion buying and international fashion marketing.
  • Develop an understanding of the fashion Industry, organisational management and fashion business fundamentals.
  • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres.

Year 3

  • Further explore Corporate Responsibility, Fashion Futures and strategic Business Planning.
  • Identify an area of study that reflects your intended professional practise culminating in a substantial and focused final major project and/or business plan.
  • Take part in live projects and competitions such as briefs from Graduate Fashion Week.
  • Compile a professional portfolio website.
  • Write a Research Report on a topic broadly related to fashion and your own individual practice.

Entry requirements

Typical UK offers

A / AS Levels – GCE

  • GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)

  • Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)

  • Distinction*, Distinction* in an art, design or media related subject

UAL Extended Diploma

  • Merit

UAL Level 3 Foundation Diploma in Art and Design

  • Merit

UAL Level 4 Foundation Diploma in Art and Design

  • Pass

Foundation Diploma in Art and Design

  • Merit

Access to Higher Education Diploma (Art and Design)

  • Pass

International Baccalaureate Diploma

  • A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications.

You can email us if you’d like to discuss your application individually.

Four-year degree* – BA (Hons) Fashion Marketing and Business

Four-year degrees offer students a chance to build on their experience within their undergraduate course of choice.

Year 0 will help to build confidence and develop subject-specific practical, creative and conceptual skills – making full use of University studios and workshops.

Year 0 is a new option for this course in 2020.

*subject to validation

Typical UK offers and entry requirements for Year 0 entry

GCE A/AS Levels

  • 2 A-level qualifications at grades CC or higher.

BTEC Extended Diploma (QCF or RQF)

  • Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)

  • Distinction, Merit in an art, design or media related subject

UAL Extended Diploma

  • An overall Pass

UAL Level 3 Foundation Diploma in Art and Design

  • An overall Pass

Foundation Diploma in Art and Design

  • Pass

Access to Higher Education Diploma (Art and Design)

  • Pass

International Baccalaureate Diploma

  • A minimum of 24 points

NUA welcomes applicants of all ages from all backgrounds.

Program taught in:
  • English

See 18 more programs offered by Norwich University of the Arts »

Last updated October 16, 2019
This course is Campus based
Start Date
Sep 2020
Duration
3 years
Full-time
Price
14,500 GBP
UK/EU nationality: £9,250; International (non-EU): £14,500
Deadline
By locations
By date
Start Date
Sep 2020
End Date
Application deadline

Sep 2020

Location
Application deadline
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