BA (Hons) Fashion Communication and Promotion


Read more about this program on the school's website

Program Description


Set yourself up for a successful career in fashion marketing on an undergraduate fashion communication and promotion skills course that encourages you to aspire to the highest creative standards and cultivates a close engagement with the professional world of fashion promotion and branding.

Your fashion communication and promotion skills

Your enthusiasm for the fashion industry will be the springboard from which you determine your individual focus and direction. This degree is structured to provide you with a set of core skills while providing flexibility for you to focus on areas of personal interest. This will enable you to develop a strong individual profile on which to build a successful career.

You’ll be encouraged to take a creative approach to fashion marketing. You’ll apply a broad range of analytical, editorial, marketing and forecasting tools and innovative graphical, 3D and digital techniques to produce original and incisive content for promotional campaigns and marketing publications in print and digital formats.

Your fashion communication and promotion future

Market segmentation, branding and brand development, promotional strategies and competitor analysis are just some of the techniques you’ll learn as you build your knowledge of fashion marketing and develop skills that will make you attractive to employers.

You’ll get the opportunity to engage in live industry briefs with leading fashion brands and be supported to get your work featured in publications such as Disorder and The Model Magazine. Work placements are strongly encouraged, and students are supported to gain industry experience with leading fashion brands like Vivienne Westwood and Vogue.

Typical career paths include:

  • Fashion Stylist
  • Style Scout
  • Trend Forecaster
  • Fashion Buyer
  • Visual Merchandiser
  • Fashion Marketer
  • Brand Strategist
  • Social Media Strategist
  • Creative/Art Director
  • Promotion and PR
  • PR and Event Manager
  • Fashion Writer
  • Fashion Editor
  • Fashion Blogger
  • Fashion Vlogger
  • Fashion Illustrator

Course content

Year 1

  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
  • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
  • Undertake an introduction to photography
  • Apply your creative and conceptual abilities to fashion styling and illustration projects
  • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness

Year 2

  • Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
  • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
  • Undertake an introduction to digital filmmaking and 3D digital modelling
  • Design and create a 360-degree fashion campaign
  • Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion

Year 3

  • Identify an area of study that reflects your intended professional practise culminating in a substantial and focused body of creative work
  • Expand your technical, creative and management skills relevant to your practice
  • Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
  • Compile a professional portfolio of work in appropriate physical and digital formats
  • Write a Research Report on a topic broadly related to fashion and your own individual practice

Entry Requirements

Typical UK offers

A / AS Levels – GCE

GCE A/AS Levels 3 A-level qualifications at grades BBB, at least one of which must be in an art, design or media related subject. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

UAL Extended Diploma

UAL Level 3 Foundation Diploma in Art and Design

UAL Level 4 Foundation Diploma in Art and Design

Foundation Diploma in Art and Design

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma
A minimum of 32 points

NUA welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through interview and portfolio review so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.

If you are studying at the time of your application and your interview is successful, it is likely that you will receive a conditional offer.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world, to find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

You can email us on if you’d like to discuss your application individually.

Last updated Aug 2020

About the School

Norwich University of the Arts (NUA) has established itself in arts, design and media education for over 170 years. But while our history can be traced back to 1845, our outlook is forward-thinking.

Norwich University of the Arts (NUA) has established itself in arts, design and media education for over 170 years. But while our history can be traced back to 1845, our outlook is forward-thinking. Read less