The two-year fast-track BA (Hons) Fashion Communication & Industry Practice programme introduces you to communication concepts and industry practices specific to fashion, media, and the wider creative industries, including beauty and lifestyle. This broad-based multi-disciplinary course examines a range of areas that include:
Fashion marketing and promotion
Branding, business, and management
Fashion styling
Image-making
Photography, film, and creative direction
Graphic & digital design
Fashion magazines, media & journalism
Fashion campaign strategies and content creation
The BA (Hons) Fashion Communication degree programme is validated by the University of Buckingham. The University of Buckingham was named the University of the Year for student satisfaction by The Times and The Sunday Times Good University Guide in 2019 and is one of only two private universities in the UK.
About the course
The key aims of the programme are to:
Introduce you to the social, cultural, economic, and political histories from which fashion, media, and communication practices have emerged.
Provide a platform for debate, encouraging you to explore possible and likely scenarios for the future of the fashion and media industries, with a focus on the potential for systemic and positive change.
Develop your communication skills across a variety of media, with an emphasis on understanding of both strategic and creative outputs.
Provide opportunities for you to develop key transferable skills in research and analysis, intellectual autonomy, creative thinking, innovation, and the production of creative and strategic outputs.
Enable you to develop knowledge and understanding of industry practice through learning and interaction with professionals within the fashion, media, and associated industries.
Support you to determine your personal and professional strengths through critical reflection, with a view to identifying and pursuing a suitable career path within fashion, media, and related industries or continuing with further study within Higher Education.
Upon completion of your BA, you will also be awarded Chartered Management Institute (CMI) Level 5 Award in Management and Leadership.
This intensive two-year degree offers a unique opportunity to learn about the fashion industry from within. The unparalleled industry links inform the curriculum, and the project briefs students are set and supported by visiting lecturers and industry guests that are leaders in their fields. The programme also includes a ‘Collaborative Industry Project’ module, which will allow students to work on an industry brief set by a partner company. Previous industry project partners include Vogue, Louis Vuitton, Jaeger, Modus PR, Fenwick and GQ.
Previous speakers at the College include Victoria Beckham, Tommy Hilfiger, Natalie Massenet, Edward Enninful, Suzy Menkes, Roland Mouret, Anya Hindmarch, Sarah Harris, Matthew Williamson, Henry Holland, Lulu Kennedy, Miles Aldridge, Kate Phelan, Caroline Issa, Yasmin Le Bon, Tamara Mellon, Bella Freud, Nicholas Coleridge, and many, many others.
The BA (Hons) Fashion Communications & Industry Practice degree is a fast-track two-year programme, allowing students to gain an equivalent degree to one achieved in three years elsewhere. This is made possible by restructuring the academic year to provide an additional term each summer, fitting in the same number of teaching weeks as a conventional three-year programme but ensuring the workload in any term is no greater. In summary, a two-year degree offers:
An intensive, fast-track degree course offering as much academic content in two years as other institutions offer in three.
The opportunity to start working in the fashion industry one year earlier.
Full use of the whole year, including the long summer holiday period taken elsewhere, which is better preparation for the world of work.
A programme comprising 360 credit units, just like other bachelor's degrees.
Four ten-week terms, with twelve weeks holiday.
This course is full-time with a minimum of 15 hours of taught contact time over four days per week with approximately 20 hours of directed and independent study and project time each week.
