Learn to forecast trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. Our curriculum revolves around industry guest talks and manufacturing site visits, giving students a real understanding of the different roles and networks available to them.
This course has been designed to provide students with the mindset and skills needed to succeed in the industry.
This exciting course encourages creative flair, an eye for trends, business acumen and management skills. The course places a strong emphasis on gaining practical work experience and enterprise.
What can this course do for me?
The course units have been crafted to give students the confidence to put theory taught in class into practice during group projects, individual work placements, industry briefs and business proposals. Using the Adobe suite and online fashion resources, students will develop the creative and practical skills to enable them to plan a range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion.
"I was privileged to have worked with the students of the BA (Hons) Fashion Buying & Brand Management course. I was continually impressed by their professionalism and preparedness for a career in fashion. Not only do the students possess the skills to succeed, they also demonstrate an incredible awareness of the current shape of fashion retail and an insight into the future factors facing the industry."—Melanie Mitchell , Founder of Someday Talent
Top reasons to apply
96% of students are satisfied with the quality of the course (NSS results 2019).
Uniquely skilled graduates with both creative flair and a business focus.
Top industry guest lecturers.
Staff who teach and work in the industry - ensuring the course stays relevant.
Close collaboration with industry.
Access to covetable industry resources WGSN, Edited, Mintel and LSN Global.
Free Adobe suite software, and access to a £300 laptop bursary.
Accredited work placement.
Students will be continually assessed through written and project work, and in the final year assessment is through dissertation and portfolio.
Students will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion.
They will be taught digital communication skills to communicate brand identity and will be encouraged to think about their personal brand signature.
We encourage students to start thinking about their contextual studies research throughout this year.
Students will gain a greater understanding of managing their personal brand and will work in creative collaboration with industry partners and students from other disciplines.
Merchandising and visual merchandising are taught in the context of real industry practice.
Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role.
We ask students to show their contextual studies research in a written or visual dissertation.
They will further build on their skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand.
They will also write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.
Successful completion of this course can lead to postgraduate study in MA Fashion, Design Management and Innovation.
Key study topics
Students will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability.
They will learn about predicting the trend, planning the range, building the brand and then how to protect and promote it.
The course aims to develop creative skills as well as problem-solving, organisational, planning, promotional and management skills.
CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for the industry.
Students will study through a mix of practice and theory-based learning and will benefit from the opportunity to collaborate with students from other disciplines as well as top brands.
Key study topics include:
Consumer profiling and identification
Fashion market research
Fashion buying and product development
Manufacturing and sustainability
Fashion brand management and promotion
This course will help to bring the roles related to fashion buying and brand management to life.
Graduates will find employment in fashion forecasting, buying, merchandising, product development, fabric sourcing, marketing, visual merchandising, sustainability and brand management.
Working with industry
A total of 75% of graduates are in first destination career roles.
Past graduates have found roles as buyers, administration assistants, merchandising administration assistants, and visual merchandisers in well-known companies like Net-A-Porter, Harvey Nichols, Liberty, Urban Outfitters, Mackintosh, ASOS, River Island, and Kurt Geiger.
Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.
2 A levels, grade C or above
4 AS levels, grade C or above
2 vocational A levels, grade C or above
Level 3 Foundation Diploma or National Diploma
Advanced Diploma, grade C or above
International Baccalaureate, 24 points or above
International students will be required to have IELTS with an overall score of 5.5 or above, or TOEFL with an overall score of 72 or above.
If an applicant does not meet the English Language requirement at the point of application, then an additional English condition will be added to any offer of entry. In addition, a pre-sessional English Language course may be offered where appropriate. Eligibility and information will be published on the Pre-Sessional English Language course webpage.
*The above requirements are not exhaustive, and a full list of alternative equivalent qualifications, international qualifications, and additional academic requirements can be found on the Ravensbourne website, or from the Admissions Office if requested.
We welcome students from a variety of backgrounds, students will be invited to a video interview and will be asked about their skills and to demonstrate why they would be a good fit for the course.
We will also take into consideration progress made during studies and/or relevant work experience.
This course does not require a portfolio submission.
Fees and Scholarships
Annual fee for Home Postgraduate students: £9,250
Annual fee for International Postgraduate students: £16,500
International students making full payment of the above fee by 1 August in the year of entry receive a 5% discount.
International student progressing from Further Education to Higher Education: The cost of the foundation diploma course will be reimbursed over the three years of an undergraduate course. The discount applies for the three years of the undergraduate course and will not be applied to any repeat years.
In addition to any government loans you may be eligible for, Ravensbourne University London has a limited amount of bursaries and scholarships for undergraduate students.
This financial support has been designed to assist in the costs of travel, meals and/or course equipment. Due to restricted funding, and a large number of eligible students, our financial support is limited and is subject to change.
We strongly advise all prospective students to consider all the costs of study including accommodation, travel, equipment, and sustenance whilst undertaking their course and to have alternative means of funding such as part-time work and/or savings.