BA (Hons) Events Management

The Sino-British College

Program Description

BA (Hons) Events Management

The Sino-British College

BA (Hons) Events Management

Year 2 Pathways:

  • Events Management 2+2s (1+2s)
  • Events Management-related 2+2s (1+2s)

Please refer to the Course Search section for more 2+2 (1+2) options.

*International Students who have sufficient Academic and English language requirements may be exempt from taking the foundation year and complete the degree in only 3 Years.

What is this course about?

Events Management is becoming increasingly important as a specialist field of study. Events are very diverse and can range from small private functions to large scale festivals, sports tournaments, pop concerts, carnivals and international mega-events such as the Olympic Games.

This course is designed to produce graduates equipped with the skills, knowledge, and competence to manage events, who can engage with specialists in planning and executing a range of routine and complex events. This may include venue selection, public safety and crowd control, the provision of staffing, marketing, design and staging, music promotion and sponsorship.

You may study the full degree at SBC in Shanghai to receive the University of Huddersfield degree certificate (4+0/3+0). Alternatively, you may study partly in Shanghai and partly in the UK, and receive a degree certificate from Huddersfield or one of the nine SBC partner universities (3+1/2+1, 2+1+1/1+1+1, 2+2/1+2).

What will I learn?

The first year comprises the Year 1 English for Academic Purposes (EAP) programme, which is designed to give you the necessary skills in all 4 language areas (reading, writing, listening and speaking). You will practice these skills by expressing your ideas in spoken or written form, taking part in academic discussions, taking effective lecture notes and giving oral presentations. This is carefully integrated with the content modules delivered by the Department of Business and Economics and the Department of Mathematics to fully prepare you for years 2-4 of the degree.

In the second year, you will start to take the typical modules in the field of events management, including Introduction to the Events Industry, Managing Events, and Organisational Behavior. You will also take modules in the related subjects of Business Economics and Business Skills to facilitate your study in the highly specialized area. Therefore, in Part, I (Years 1 and 2) study Events Management students will be provided with the basics of the chosen subject that are required for the advanced study in Part II (Years 3 and 4).

In the third year, you'll study core areas of events management including Managing the Live Event, Design for Events, Event Marketing and Consumer Behaviour and Human Resource Management for Events, and Stadium and Arena Management.

In the final year, typical modules include Global Events and Festivals, Creativity and Innovation in Context, Sport Business Management, and Fundraising and Sponsorship for Events.

In addition to the Events Management degree with the University of Huddersfield, a wide range of degree subjects in the area of Events Management are available to students who choose to complete their degree study in the UK after two years study in Shanghai, including Sports Events Management and International Events Management. International students may also choose to study Hospitality Management, Travel and Tourism Management, Sport Business Management, Business Economics and Financial Economics etc. For information regarding the third and fourth years study in other universities in the UK, please refer to the appropriate NCUK partner university's website.

How will I learn?

You will learn through lectures, group projects, industry visits, practical work and managing live events. The opportunity to gain practical experience of events management is a key feature of this course. This is achieved by fieldwork visits, volunteer work experience, staging of events on campus and off campus in the final year.

How will I be assessed?

We employ a wide variety of assessment methods involving presentations, assignments, group reports, and feasibility studies.

Can I receive support for career development?

SBC has an established Centre for Career Service and Student Development, which runs tailor-made skill training courses and helps students to recognize their own potential and plan their future. SBC cooperates with a broad range of Multinational Corporate Partners including Fortune 500 companies. Students will have unique opportunities for internship placements and attending training programmes during their duration of study at SBC.

Where can I find a job?

This course offers a wide range of career opportunities in events and conference management and related fields such as sport, arts, and the music industry. There are also employment opportunities in the private sector, public sector, and general industry in Events Management, Hospitality, and the MICE (Meetings, Incentives, Conferences, and Exhibitions) market.

This school offers programs in:
  • English


Last updated February 3, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
4 years
Full time
Price
Price
Information
Deadline
Locations
China - Shanghai, Shanghai
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
China - Shanghai, Shanghai
Application deadline Request Info
End date Request Info