BA (Hons) Event Management

General

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Program Description

About

The BA (Hons) Events Management programme is designed to provide students with the practical skills required to work effectively as an events management professional. It recognises the cross-functional nature of events management providing students with a grounding in business, and tourism together with the development of IT and communication skills. The knowledge and skills developed from this programme are applicable to managing events including tourism and events service operations management, entrepreneurial marketing, applied technology for events, tourism and events marketing, legislation, human resources and events planning.

Career Opportunities

Graduates of the Events Management programme will be able to work in a wide range of roles within the tourism and the event industry, such as: Conference and event organisers within local, national and international destination management organisations, event managers and marketing managers within the visitor attraction sector

Course Modules:

Year 1

  • The Business of Events
  • Managing the Visitor Experience
  • Management Accounting
  • Human Capital Management
  • Experiential Marketing
  • Designing and Delivering Events
  • The Professional Toolkit

Year 2

  • Consumer Behaviour
  • Business Creation and Innovation
  • Digital Marketing Strategy and Planning
  • Exploring the Eventscape
  • Social Media and Content Planning
  • The Event Professional

Year 3

  • Event Planning and Strategy
  • Contemporary Issues in Events
  • Change and Transformation
  • Measuring Success
  • Customer Experience Strategy (CX)
  • The Event Knowledge Exchange Project
Last updated Nov 2018

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About the School

The mission of the University is to contribute to society and economic growth through the pursuit of exceptional teaching and learning and an innovative and meaningful engagement with business and com ... Read More

The mission of the University is to contribute to society and economic growth through the pursuit of exceptional teaching and learning and an innovative and meaningful engagement with business and community at the highest international levels of excellence. Read less
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