In this hugely practical degree, you'll be using industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards right from the start to prepare your portfolio to take to employers.
You'll combine hands-on and real client experience with the theory to help you create digital marketing strategies and plans.
You'll be studying in the most entrepreneurial city in the UK (Instant Offices 2020). What's more, our Entrepreneurs in Residence Programme can offer you support to set up or expand your own business, guided by entrepreneurs who are running successful businesses.
Course highlights
Gain industry certifications in software packages such as Google Analytics, Google Digital Garage and social media platforms as part of your degree
Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools
Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing
Complete a marketing consultancy project for a real client
Apply your learning and increase your employability with a paid placement year
Benefit from expert industry speakers from companies such as O2, TK Maxx and Gartner
Accredited by
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
