BA (Hons) Digital Marketing
University of Portsmouth
Key Information
Campus location
Southsea, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 4 years
Pace
Full time
Tuition fees
GBP 9,250 / per year *
Application deadline
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Earliest start date
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* for UK/Channel Islands and Isle of Man students/EU residents | £16,200/year: international students
Scholarships
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Introduction
In this hugely practical degree, you'll be using industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards right from the start to prepare your portfolio to take to employers.
You'll combine hands-on and real client experience with the theory to help you create digital marketing strategies and plans.
You'll be studying in the most entrepreneurial city in the UK (Instant Offices 2020). What's more, our Entrepreneurs in Residence Programme can offer you support to set up or expand your own business, guided by entrepreneurs who are running successful businesses.
Course highlights
- Gain industry certifications in software packages such as Google Analytics, Google Digital Garage and social media platforms as part of your degree
- Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools
- Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing
- Complete a marketing consultancy project for a real client
- Apply your learning and increase your employability with a paid placement year
- Benefit from expert industry speakers from companies such as O2, TK Maxx and Gartner
Accredited by
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
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Curriculum
Modules
Year 1
Core modules
- Digital Content Creation – 20 credits
- Marketing Principles And Practice – 20 credits
- Managing People in Organisations (Psychology) – 20 credits
- Consumer Insights – 20 credits
- Introduction to Digital Marketing – 20 credits
- Discovering The Marketing Professional – 20 credits
Year 2
Core modules
- Digital Marketing – 20 credits
- Marketing Communications – 20 credits
- Marketing Research Project – 20 credits
- Social Media Marketing – 20 credits
- Visualising Data – 20 credits
- Search Marketing – 20 credits
Optional modules
- Managing Product Portfolios – 20 credits
- Public Relations – 20 credits
- Modern Foreign Language (IWLP) – 20 credits
Year 3
Core modules
- Strategic Marketing in a Global Environment – 20 credits
- Trends in Technology – 20 credits
- Digital Marketing Strategy – 20 credits
Optional modules
- Advertising – 20 credits
- Dissertation (Marketing) – 40 credits
- Marketing Consultancy Project – 40 credits
- Social Marketing – 20 credits
- Understanding Brands – 20 credits
Work placement year
After your second year, you can do an optional paid work placement year to get valuable work experience in the digital marketing industry.
We've got loads of links with the industry. Previous students have taken a placement year with companies such as:
- Take-Two Interactive (games publisher)
- Pfizer
- Amazon
- The Walt Disney Company
- Universal Production Music
Many of our students are offered graduate jobs by their placement employers.
The average salary for a 12-month paid placement is £16,500. It could be more or less than this amount depending on your placement. You'll only pay a small percentage of your tuition fee for this year.
Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.
Career Opportunities
You'll graduate from this course with projects and certificates to demonstrate your competence with tools, and you'll have real-world experience to talk about in interviews. That experience might be through a work placement or our marketing consultancy project module.
You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.
Previous graduates of this course have got jobs such as:
- digital engagement manager
- campaign assistant
- marketing assistant
- paid social senior account executive
- commercial marketing executive
- digital marketer
Graduates of this course have gone on to work for companies such as:
- Awin Global Marketing
- Merlin Entertainment
- IBM
- Cineworld
- Virgin Active
- Zoopla
Ongoing career support – up to 5 years after you graduate
Get work experience while you study with support to find part-time jobs and volunteering opportunities. Towards the end of your degree and after graduation, you'll get 1-to-1 support from our Graduate Recruitment Consultancy to find your perfect role. On top of this, you'll get bespoke careers to support through our faculty 'career-ready' programme.
Facilities
Student Testimonials
English Language Requirements
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