BA (Hons) Communication

General

Program Description

This is an exciting and well-structured communication program with three contemporary interdisciplinary specializations (Corporate Communication, Advertising Design, PR Project Management) designed to produce industry-ready graduates. This programme offers a comprehensive and well-balanced curriculum for professional development.

A solid foundation in the principles of communication is followed by specialization in either Corporate Communication, Advertising Design or PR Project Management. Your chosen specialization is followed throughout Year 2 and 3. You can also opt to take up interdisciplinary electives to broaden your skills and knowledge and gain industrial experience in internships.

Intakes

January, March & August

Duration

3 Years (full-time)

Career Prospects

  • Advertising & Promotion Manager
  • Corporate Communications Director
  • Promotions / Project Manager
  • Public Relations Manager
  • Copywriter
  • Web Media Advertising Specialist
  • Corporate Image Consultant
  • Art Director
  • Creative Director
  • Branding / Image Strategist
  • Accounts Manager
  • Creative Production Manager
  • Campaign / Event Manager
  • Media Planner
  • Social Media Manager

Year One

  • Principles of Mass Communication
  • Media, Culture & Society
  • Organisational Communication
  • Communication Theory & Practice
  • English for Academic and Professional Communication
  • Principles of Advertising & Design
  • Principles of Corporate Communication
  • Graphic Communication
  • Principles of Public Relations
  • Introduction to Consumer Behaviour

Entry Requirement

  • STPM: Average C or CGPA 2.0 (Minimum 2 principals)
  • A Level: Minimum 8 points
  • Australian Matriculation: ATAR 55
  • Canadian Matriculation: 55%
  • MUFY: 55%
  • Sunway Foundation in Arts: CGPA 2.3
  • UEC: Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)
  • IB: Completed with minimum 24 points (excluding bonus points)
Last updated February 2018

About the School

For almost 30 years Sunway University has established a reputation both in Malaysia and overseas, as an inspiring educational leader. Perfectly harnessing the highest quality of academic personnel and... Read More