BA (Hons) Communication

General

Program Description

This is an exciting and well-structured communication program with three contemporary interdisciplinary specializations (Corporate Communication, Advertising Design, PR Project Management) designed to produce industry-ready graduates. This programme offers a comprehensive and well-balanced curriculum for professional development.

A solid foundation in the principles of communication is followed by specialization in either Corporate Communication, Advertising Design or PR Project Management. Your chosen specialization is followed throughout Year 2 and 3. You can also opt to take up interdisciplinary electives to broaden your skills and knowledge and gain industrial experience in internships.

Intakes

January, March & August

Duration

3 Years (full-time)

Career Prospects

  • Advertising & Promotion Manager
  • Corporate Communications Director
  • Promotions / Project Manager
  • Public Relations Manager
  • Copywriter
  • Web Media Advertising Specialist
  • Corporate Image Consultant
  • Art Director
  • Creative Director
  • Branding / Image Strategist
  • Accounts Manager
  • Creative Production Manager
  • Campaign / Event Manager
  • Media Planner
  • Social Media Manager

Year One

  • Principles of Mass Communication
  • Media, Culture & Society
  • Organisational Communication
  • Communication Theory & Practice
  • English for Academic and Professional Communication
  • Principles of Advertising & Design
  • Principles of Corporate Communication
  • Graphic Communication
  • Principles of Public Relations
  • Introduction to Consumer Behaviour

Entry Requirement

  • STPM: Average C or CGPA 2.0 (Minimum 2 principals)
  • A Level: Minimum 8 points
  • Australian Matriculation: ATAR 55
  • Canadian Matriculation: 55%
  • MUFY: 55%
  • Sunway Foundation in Arts: CGPA 2.3
  • UEC: Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)
  • IB: Completed with minimum 24 points (excluding bonus points)
Last updated Feb 2018

About the School

For almost 32 years Sunway University has established a reputation both in Malaysia and overseas, as an inspiring educational leader. Perfectly harnessing the highest quality of academic personnel and ... Read More

For almost 32 years Sunway University has established a reputation both in Malaysia and overseas, as an inspiring educational leader. Perfectly harnessing the highest quality of academic personnel and an exceptionally diverse range of programmes any global educational powerhouse would be proud of. Read less