Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.
BA (Hons) Business and Marketing at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.
Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.
Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.
How You Study
From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.
The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.
Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide 'live' case material and can offer students access to industry contacts and career advice.
The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.
Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.
Students in this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in an independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow-up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in an independent study.
Modules
First Year
Data Analytics for Business (Core)
Finance for non-specialists (Core)
Organisational Behaviour (Core)
Principles of Marketing (Core)
Professional Development (Core)
Second Year
International Business Environment (Core)
Operations Management (Core)
Business English and Communication A (Option)†
Business English and Communication B (Option)†
Finance for Business (Option)†
Innovation Management (Option)†
LIBS International Year Abroad (Option)†
Principles of Project Management (Option)†
Professional Practice (Option)†
Services Marketing and Relationship Strategies (Option)†
Third Year
Digital Marketing and E-Commerce (Core)
Independent Project - Research (Core)
Independent Project - Responsible Enterprise (Core)
Independent Project- Negotiated Client-Based Project (Core)
Leadership Practice (Core)
Business Ethics in the 21st Century (Option)†
Essential English Leadership Skills A (Option)†
Essential English Leadership Skills B (Option)†
Financial Management For Business 1 (Option)†
Financial Management For Business 2 (Option)†
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How You Are Assessed
The way students are assessed in this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The University of Lincoln's policy is to ensure that staff return assessments to students promptly.
Scholarships
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships.
Entry Requirements 2023-24
United Kingdom
A Level: BBC (112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications).
International Baccalaureate: 29 points overall.
BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.
T Level: Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.
A combination of qualifications which may include A Levels, BTEC, EPQ, etc.
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
International
Non-UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
Accreditations
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion, students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.
Work Placement Year
As part of this course, students can choose to undertake a year of work placement following the second year. They are expected to source their own paid placement, and tutors can provide support during the process if required. No tuition fees will be due for this year, but students will be expected to cover their own travel, accommodation, and general living costs. Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.
Students who require a Tier 4 visa to study BA (Hons) Business and Marketing (with Work Placement) will be issued a CAS with a course length that should be sufficient for you to complete the course without the placement year. If you decide to undertake the BA (Hons) Business and Marketing (with Work Placement) and find a work placement as part of the course this will add additional time to your course and a new Tier 4 visa will be required either before or after the work placement to extend your stay in the UK.
Entrepreneurship
The University of Lincoln is proud of its approach to nurturing entrepreneurialism in its students. Lecturers and practitioners can provide insight into current practice and global issues, while real-world projects help challenge students to develop problem-solving skills.
Career Opportunities
Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.
"I have so many great memories and I owe a lot to the friends, lecturers, and opportunities I had as they really did make my time at the University of Lincoln so amazing."
Kayleigh Terry, BA (Hons) Business and Marketing graduate and currently Foresight and Insight Executive at Danone Waters
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
