Introduction
Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.
The BA (Hons) Business and Marketing degree at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.
Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.
Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.
How You Study
From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.
The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.
Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide ‘live’ case material and can offer students access to industry contacts and careers advice.
The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.
Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.
Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars, or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in an independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow-up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in an independent study.
Contact Hours
Contact hours vary by course and can take many forms, including lectures, seminars, and workshops. A full-time undergraduate student should expect to undertake a minimum of 37 hours of study each week during term-time, supplementing contact hours with independent study. This is an important aspect of university-level education. As a general rule, you will be expected to spend two to three hours working independently for every hour in class.
Methods of Assessment
The way in which you will be assessed will depend on your chosen course. It may include coursework, written and practical exams, portfolio development, group work, or presentations. A full breakdown of current assessment methods can be found on the individual course pages of this website. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.
Modules
First Year
Analysis of Business Data (Core)
Employability and Careers (Core)
Introduction to Advertising (Core)
Introduction to Business Finance (Core)
Marketing Research Insights (Core)
Organisational Behaviour (Core)
Principles of Marketing (Core)
Principles of Microeconomics (Core)
Second Year
Budgeting for Business (Core)
Buyer Behaviour (Core)
Corporate Reputation and Public Relations (Core)
Operations Management (Core)
Social and Sustainability Marketing (Core)
Strategic Marketing Planning (Core)
Business English and Communication (Option)†
European Integration and Business (Option)†
Finance for Business (Option)†
LIBS International Year Abroad (Option)†
Media Planning for Advertising (Option)†
Principles of Project Management (Option)†
Professional Practice (Option)†
Third Year
Global Marketing Strategy (Core)
Leadership and High-Performance Teams (Core)
Marketing Communications (Core)
Advanced Business English and Communication (Option)†
Business and the Natural Environment (Option)†
Consultancy Project (Business) (Option)†
Digital Business and E-Commerce (Option)†
Dissertation (Business) (Option)†
Entrepreneurial Marketing (Option)†
Financial Management For Business 1 (Option)†
Financial Management For Business 2 (Option)†
Representations of Management and Organisations in Popular Media (Option)†
How You Are Assessed
The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports, or dissertations; practical exams, such as presentations, performances, or observations; and written exams, such as formal examinations or in-class tests. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.
Scholarships
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships.
"I have so many great memories and I owe a lot to the friends, lecturers, and opportunities I had as they really did make my time at the University of Lincoln so amazing."
Kayleigh Terry, BA (Hons) Business and Marketing graduate
Entry Requirements 2021-22
United Kingdom
GCE Advanced Levels: BBC
International Baccalaureate: 29 points overall
BTEC Extended Diploma: Distinction, Merit, Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.
We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
International
Non-UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
Teaching and Learning During Covid-19
At Lincoln, Covid-19 has encouraged us to review our practices and, as a result, to take the opportunity to find new ways to enhance the student experience. We have made changes to our teaching and learning approach and to our campus, to ensure that students and staff can enjoy a safe and positive learning experience. We will continue to follow Government guidance and work closely with the local Public Health experts as the situation progresses, and adapt our teaching and learning accordingly to keep our campus as safe as possible.
Accreditations
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion, students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.
Work Placement Year
As part of this course, students can choose to undertake a year of work placement following the second year. They are expected to source their own paid placement, and tutors can provide support during the process if required. No tuition fees will be due for this year, but students will be expected to cover their own travel, accommodation, and general living costs. Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.
Students who require a Tier 4 visa to study BA (Hons) Business and Marketing (with Work Placement) will be issued a CAS with a course length that should be sufficient for you to complete the course without the placement year. If you decide to undertake the BA (Hons) Business and Marketing (with Work Placement) and find a work placement as part of the course this will add additional time to your course and a new Tier 4 visa will be required either before or after the work placement to extend your stay in the UK.
There are also opportunities for work experience and career development through various Lincoln International Business Schools.
Entrepreneurship
The University of Lincoln is proud of its approach to nurturing entrepreneurialism in its students. Lecturers and practitioners can provide insight into current practice and global issues, while real-world projects help challenge students to develop problem-solving skills.
Career Opportunities
Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
