Introduction
This undergraduate programme will prepare you for the evolving world of business and marketing through a range of modules, all focusing on the fundamental aspects of managing an organisation and marketing it successfully.
There are two study options available:
Full-time
Full-time with foundation year
The foundation year helps qualify and prepare the students for the full-time programme. The full-time programme has a focus on employability to ensure you graduate with not only knowledge about your subject, but skills to help you succeed in the workplace.
Accreditations and rankings
The University of Law is the UK's longest-established specialist provider of legal education with an employability rate of 97%*. This institute has over 100 years of experience supporting students to build successful careers.
Who is the programme for?
The BA (Hons) Business Management (Marketing) is aimed at students who have an interest in developing their knowledge of business and marketing, and particularly those who are looking to pursue a career in the business marketing area.
This programme can be used as a platform into a wide range of business management careers, including management consultant, business analyst or operations manager and positions within a wider business context.
How will you learn?
Besides the traditional methods of lectures and seminars, GISMA also offers student’s access to our Virtual Learning Environment, Elite. This enables you to learn outside the classroom by accessing an abundance of study materials. You will also be required to collaborate with others through group projects.
In addition to these methods, you will also have access to our online library facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times.
Career direction
Studying BA (Hons) Business Management (Marketing) can lead you down a number of business and marketing career paths. If your interests lie specifically in marketing, your career may start as a:
Marketing executive or
Market research analyst.
Alternatively, if you are interested in business, you might become a:
Business consultant;
Business development manager;
Management consultant;
Business analyst; or an
Operations manager.
Your career options are limitless with a BA!
Flexible payments
GISMA offers flexible payment plans that allow you to spread the costs of your programme fees across six instalments.
In addition, you can opt for monthly instalments. Discounts are available. A deposit of €2,000.00 is required to start.
Modules
Foundation Year Modules
Citizenship
Academic and Report Writing
Numeracy Skills in Context.
Foundations of Business Management
Foundations of Law
Foundations of Social Sciences
Year 1 Modules (six compulsory modules)
Essentials of Management (20 credits)
Academic and Professional Studies (20 credits)
Principles of Marketing (20 credits)
Accounting and Finance (20 credits)
International Business Environment (20 credits)
Managing and Leading People (20 credits)
Year 2 Modules
Compulsory (all four)
Leading Change (20 credits)
Corporate Responsibility in a Global Context (20 credits)
Economics and Global Trade(20 credits)
Personal and Professional Development (20 credits)
Elective (any two)
Information and Resource Management (20 credits)
Financial Management (20 credits)
Personal Finance (20 credits)
Contemporary Human Resource Management (20 credits)
International Human Resource Management (20 credits)
Customer Behaviour (20 credits)
Marketing Communications in the Digital World (20 credits)
Year 3 Modules
Compulsory (all four)
Sector Specific Project or Sector Internship or Dissertation (40 credits)
Global Leadership (20 credits)
Strategic Management (20 credits)
Creativity, Innovation and Entrepreneurship (20 credits)
Elective (any one)
Effective Managerial Decision Making (20 credits)
International Digital Marketing (20 credits)
Strategic Human Resource Management (20 credits)
Financial Risk Management (20 credits)
Why GISMA?
Partnerships with some of the best educational institutions from around the world
Programmes with top global rankings – the Grenoble MIB is ranked 20th in the world by the Economist in 2017
International student cohort with over 40 nationalities represented - expand your network
Excellent student services such as a dedicated Career Centre, visa support and accommodation team
Scholarships and flexible payment plans available
Graduates will be entitled to apply for an 18-month post-study residence permit to take advantage of career opportunities in Germany
Free German classes
Programmes taught 100% in English - the language of international communication
Why Germany?
Germany has the 2nd best unemployment rate in the EU, at 3.4%*.
4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**.
Germany is the most popular option for international students looking to study in Europe; It is recognised for its high-quality education and you can experience this with GISMA.
Berlin, Germany’s capital is the start-up technology capital of Europe.
Berlin is the largest city in the EU and has a thriving business scene, offering a range of job opportunities for young professionals and graduates.
Germany is well known for its rich history in culture and arts, offering students an enriching international experience whilst combining world-class education from our globally ranked partner institutions.
**Statista
*Business Insider
***According to statistics and data from ICEF monitor.
Course Requirements
Starting at undergraduate level (three-year degree):
Grades BBC at A Level and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications).
An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component.
Starting at the foundation level (four-year degree):
32 UCAS points from the equivalent of one A Level or 40 UCAS points from the equivalent of two A Levels
5 GCSEs at A-C (9 to 4) including English, and Grade D (4) or above in Maths or equivalent qualifications
An English language level equivalent to IELTS 5.5 or above with a minimum of 5.5 in each component.
Duration
3 Years (full-time) / 4 Years (full-time with foundation year)
