BA (Hons) Business Administration with Marketing- Medway


2 locations available

Program Description

The programme has strong practical elements that aim for a practical, relevant and localized skill-set alongside the broader analytical capabilities developed throughout the programme. In addition to the wider remit, this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing.

Who is this course for?

BA Hons. Business Administration with Accounting and Finance programme aims to prepare students for careers in business and management by developing in them, a systematic, broad, analytical and integrated understanding of and capability in key aspects of business with a focus to accounting and finance. The programme specifically studies the organizations along with the management and administration of the changing environment in which organizations operate with particular reference to the knowledge economy and the nature of commerce. Students develop knowledge and understanding to apply, manage and incorporate key aspects of accounting and finance into general management practices. Their core skills and attitude prepare them to pursue a successful career in accounting and financial sectors, at the same time provide them with significant opportunity to achieve multidisciplinary competence. They are able to critically evaluate strategic approaches to financial challenges in organizations and develop critical thinking in corporate financial and/or accounting strategy. They learn how to hedge risk and manage capital, add value to accounting and financial directives of an organization and understand and be able to critically review the impact on organizations of financial, legal and regulatory frameworks and their amendments. They learn to interpret financial data, to derive views on the financial health of a business organization in terms of cash flow, risk, investment in projects and initiatives. Overall they are able to offer a financial perspective on a range of business situations through the application of appropriate theories and financial practices, enhancing their core competence as well as interpersonal, analytical and decision-making skills.

Modular Structure

Year 1 includes Introduction to Business and Management, Business Project 1(Contexts and Frameworks), Systems Thinking, Information Technology, Project Management. Year 2 includes Marketing Practice, People and Organisations, Business Project 2 (Value Chains), Process Simulation and Design, Exploiting Capital and Managing Risk. Optional Sandwich Year (Work Placement) Year 3 includes Project/Dissertation, Marketing Strategy, Strategic Analysis & Strategic Management, Developing Quality Products and Services, Leadership.

Skills and experience gained

The University provides access to books, journals and computer equipment with general software through the libraries across all three campuses. Students can access these no matter where their programme of study is located. Through its portal and Virtual Learning Environment (VLE), students have access to timetables, teaching material, electronic journals, emails, as well as general support and advice. These resources, along with the expertise of the teaching staff, are the backbone of the material you will need to engage with to develop as a student in the School of Engineering. The programme of study you will embark on will move you from a student to a professional, with an array of skills, knowledge, and expertise in developing solutions. You will develop as an independent learner, with a vast array of transferable skills, with understanding how to use knowledge and skills in the alternative situation. The programme of study is designed to provide you with a strong foundation of the basic principles of business along with managing marketing and advertising. To provide you with an appreciation of the effect that technology has had, and is likely to have, on marketing and advertising. Therefore enable you to apply scholarly knowledge and theoretical tools to practical issues and problems of applied marketing.

Last updated Feb 2019

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About the School

Greenwich has scooped top spot in the London league table for student satisfaction, for the second year running. In the latest Sunday Times University Guide league table, published on 12 September, th ... Read More

Greenwich has scooped top spot in the London league table for student satisfaction, for the second year running. In the latest Sunday Times University Guide league table, published on 12 September, the university is ranked 26th for student satisfaction, out of 122 institutions in the UK, putting it ahead of all other universities in the capital. Read less
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