The BA (Hons) Advertising and Marketing Management degree at Cardiff Met offers a defined pathway to become an Advertising specialist with a marketing degree. The degree has been developed in conjunction with the Institute of Practitioners in Advertising (IPA) syllabus ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in an advertising and marketing career.
The new degree will seek accreditation from the IPA and will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities.
This course offers students the chance to develop their knowledge and skills to become highly informed in all aspects of advertising. This will enable students to develop and plan advertising campaigns in conjunction with other marketing activities, promotion, direct and digital media. This degree also incorporates important elements of the wider marketing area in order to ensure that students can enter the graduate marketable to contribute effectively to all elements of marketing.
In addition to this, as a Met-Marketer, you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for a marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client, face to face.
Our lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation - just read Nick Saunders story. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.
You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, visual work, presentations, individual and group reports, most of which are focused on real-life cases studies.
Feedback is given throughout the formative and through formal assessment. Your personal tutor relationship will also help you work with feedback and identify strengths and weaknesses in your work and approach to study.
Employability & Careers
Advertising continues to enjoy a high profile within the marketing communications sector. This course will prepare students for a range of jobs including agency roles such as account executive, conceptual creative, digital and press planner and buyer, or in-house positions such as press assistant, social media analyst and digital display executive.
During this course, you will develop the key skills and understanding required for business with a specialism in marketing management central to all business functions. On successful completion of the course, you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.
This course has been designed in conjunction with the Institute of Practitioners in Advertising (IPA), in order to provide you with an opportunity to gain exemptions from their professional qualifications. You will also be able to join our CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience. Finally, you will be able to engage in entrepreneurial activities such as entering the CIM Pitch.
The option of including a year of experience in the industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.
The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in strategic use of PR, marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience, the chance to engage in our CIM learning community. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.
Entry Requirements & How to Apply
Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England) and 32 UCAS Tariff Points from at least 1 A level (or equivalent).
Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England) , plus 96-112 points from at least two A levels (or equivalent).
Typical offers may include:
112 points from at least two A Levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade MMM - DMM. Dependant on subject and experience
112 points from the Irish Leaving Certificate at Highers, to include 2 X H2, minimum H4 grade counted towards points offer
112 points from at least two Scottish Advanced Highers to include grades DD
112 points from the Access to Higher Education Diploma
*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSEMathematics or Mathematics – Numeracy.