BA (Hons) Advertising and Marketing Communications

General

Program Description

This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

Though a specialist degree, the programme offers a range of generic marketing skills, such as analysis and strategy formulation and implementation, as well as people management, useful for any marketing-related role within a company. Areas covered include multimedia advertising, public relations, sales promotion and personal selling, as well as advertising.

The outcome of your study will be the ability to analyze target audiences and implement integrated marketing communications campaigns.

The aims of the programme are:

  • To help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • To prepare students for the world of work by providing them with employable and transferable skills


Alternatively language pathways are available on BA Hons Advertising and Marketing Communications with Language.

Last updated Feb 2019

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About the School

Greenwich has scooped top spot in the London league table for student satisfaction, for the second year running. In the latest Sunday Times University Guide league table, published on 12 September, th ... Read More

Greenwich has scooped top spot in the London league table for student satisfaction, for the second year running. In the latest Sunday Times University Guide league table, published on 12 September, the university is ranked 26th for student satisfaction, out of 122 institutions in the UK, putting it ahead of all other universities in the capital. Read less
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