BA (Honours) in Marketing Practice


Program Description

BA (Honours) in Marketing Practice

Have you ever looked at the latest big brand advertising campaign and thought; I could do better than that? Marketing is central to our everyday lives as organizations compete for attention with TV ads, sporting sponsorships, social media campaigns and more. NCI’s new BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to work in this fast-paced area.

About this Course

Our honors marketing degree is unique in that you will be offered hands-on experience. You will learn about the latest thinking and techniques, but will also work on real live industry projects: planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals. You will present your ideas to industry personnel from a range of Irish companies and not-for-profit organizations who work with us to make your degree as practical as possible.

This degree will cover all the core marketing subjects such as brand management, consumer behavior, digital marketing, and entrepreneurship. In the second year, you will have the option to shape your degree and specialize in the discipline of your choice by selecting marketing, digital marketing or entrepreneurship electives.

The final year concludes with an exciting capstone project where you will work extensively with a carefully selected organization on a live campaign. This will allow you to apply the marketing expertise built up over the three years of your course. You will work as consultants in teams to develop marketing initiatives which will be examined by supervising lecturers and industry peers.

As a graduate of this course you will:

  • Understand how modern marketing operates and how the various disciplines of marketing work together in Ireland and internationally.
  • Learn how to analyze marketing problems in tough business environments and generate practical solutions.
  • Benefit from a broad range of employment opportunities in areas such as marketing, entrepreneurship, digital marketing and advertising.

Course Structure and Award

This undergraduate course is a three-year honors degree. The course is run over 6 semesters with continuous assessment held throughout the course and examinations at the end of each semester. On completion, you will receive a QQI BA (Honours) Degree in Marketing Practice at level 8 on the National Framework of Qualifications.

Who is the course for?

The course is ideal if you are interested in marketing, sales, communications or are thinking you might like to set up your own business. The course is for school leavers, mature students, and graduates of QQI level 5/6 programmes who wish to embark on a course of full-time study.

Career Prospects

Opportunities exist to work in areas such as; Brand Management, Digital Marketing, Market Research, Sales & Marketing, Product Development, International Marketing within all industry sectors.

Entry Requirements

Minimum entry requirements are a grade C3 or above in two Higher level subjects, together with a D3 (Higher or Ordinary level) in four subjects. A minimum of grade D3 (Higher or Ordinary level) must be obtained in English. A grade D3 in Ordinary level Mathematics is required. However, NCI will accept a grade E in Higher level Mathematics once other requirements have been met. The grade E result will not be counted for points.

Last updated Jan 2018

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About the School

Welcome to the National College of Ireland where we offer a distinctive student centred learning experience, through our state-of-the-art campus in the heart of Dublin’s vibrant international business ... Read More

Welcome to the National College of Ireland where we offer a distinctive student centred learning experience, through our state-of-the-art campus in the heart of Dublin’s vibrant international business centre and across our national campus network. At NCI we have developed innovative teaching and learning technologies that are designed to support students who embark on education at all stages in their... Read less